COMM: 202 - Tutorial #2 - T11/T12

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tinyurl.com/202tinder
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already, please enter your
emails here:

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COMM 202:
Career Fundamentals
T11 & T12 with Aaron Cho

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1. A Linkedin Crash Course
2. Leveraging LinkedIn
3. Get to work work work
Outline for today

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Outline for today

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What
exactly is
LinkedIn?

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How is LinkedIn Different
than a resume?

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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests
than a resume?

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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
personal brand
• includes
broader
experiences
and interests
than a resume?

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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
personal brand
• includes
broader
experiences
and interests
than a resume?

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There is no single “right”
way to create a profile

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THE KEYS TO
LINKEDIN SUCCESS

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A professional
headshot
1

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A captivating headline2

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An interesting summary that shows
your personality
3

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A custom URL
and contact info
4

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Complete experiences
with explanations & media
5

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Let’s dig a little deeper..

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HEADSHOTS
• reasonably close
up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head
tilt makes you
more likeable
• CUS Visual Media
provides this for
free!
1

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HEADLINES
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do
2

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HEADLINES
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do
2

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Create your headline here

SUMMARY
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about
your future
goals
• what makes you
tick?
3

solid examples

CUSTOM
URL
• Makes URL to
your page is
much simpler
and looks more
professional
• Especially
important when
you put your
LinkedIn on your
resume
Before:
https://www.linkedin.com/in/your-name-an9a0881114/
After:
https://www.linkedin.com/in/your-name
https://www.linkedin.com/help/linkedin/answer/87/customiz
ing-your-public-profile-url?lang=en
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EXPERIENCES
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have
them (videos, presentations, reports, etc)
• be concise!
5

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Outline for today

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Proactively networking
on LinkedIn
Using LinkedIn to keep
in touch with contacts
Having a complete
profile
Bare
essential
Most
effective
How to use LinkedIn

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Proactively networking
on LinkedIn
Using LinkedIn to keep
in touch with contacts
Having a complete
profile
Bare
essential
Most
effective
How to use LinkedIn

• connect with
professionals you meet
at networking sessions
• find and connect with
recruiters for your
favourite companies
• stay connected to
mentors, past co-
workers, and managers
• connect with people from
the BCC
Who to connect with?

Sample messages: cold
1. State that you’ve
never met.
2. State why you
want to connect.
3. Add a subtle touch
of flattery
4. Be concise!

Sample messages: warm
1. State how you
know the person.
2. Ask to connect.
3. Be concise!

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Managing expectations
• you will rarely be
offered a job from
someone straight
from linkedin
• in fact, be wary of
strangers who offer
to hire you on the
spot
• this is a tool to make
connections that will
open up your options
in the hidden job
market

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Outline for today

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• Create a LinkedIn if you
don’t already have one
• Work on your headline
• Add some connections!
(hint: there are 9 TA’s
and a classroom full of
potential connections)
• Ask me any questions
you might have about
LinkedIn
Take this time to…

1. Skills Matrix Draft due next week during tutorial
(printed out) for small group presentations.
2. Final Skills Matrix due October 13th on Turnitin: 6
positive and 2 failure stories
3. LinkedIn Profiles due week of October 16th –
connect with me on LinkedIn & fill out this form.
4. Free headshots on September 28th at 12:30 pm
(register with the CUS Visual Media on Facebook)
Action items for next week:

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questions?

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ok bye!

COMM: 202 - Tutorial #2 - T11/T12

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