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COMM 202:
Tutorial 3
T04 & T10 with Sidney Pankratz
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Today’s Agenda
A Linkedin crash course1
Activity3
Leveraging Linkedin2
Action Items4
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Course Timeline
Week 6
(Today!)
Week 7 Week 8
TUTORIAL:
Getting set up with
LinkedIn
WHAT’S DUE:
• Linkedin profile
due Tuesday,Oct.
23rd @ 11:59PM
• OPTIONAL FOR
BONUS MARKS:
SEAT platform by
Dec. 14th
@11:59PM
TUTORIAL:
Resume
WHAT’S DUE:
• Submit one copy of
your resume draft
and job posting to
Turnitin
• Bring one hard
copy of your
resume and job
posting to tutorial
TUTORIAL:
Cover Letter +
Networking Prep
WHAT’S DUE:
• Submit one copy of
your cover letter
draft and job
posting to Turnitin
• Bring one hard
copy of your cover
letter and job
posting to tutorial
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Linkedin: A Crash Course
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what’s
the point
of
linkedin?
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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social
network
• tailored to your
personal brand
• includes
broader
experiences
and interests
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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications
for a specific
role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests
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CAUTION
1. Avoid marking connection
requests as “I Don’t Know”; if
you do too many LinkedIn
kicks you off the platform
1. Turn off the notification feature
when making small changes
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THE KEYS TO
LINKEDIN SUCCESS
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1. a
professional
headshot
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2. a captivating
headline
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3. interesting summary
that shows your
personality
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4. custom URL
and contact info
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5. complete experiences
with explanations & media
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HEADSHOTS
• reasonably close up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head tilt
makes you more
likeable
• CUS Visual Media
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HEADLINES
• this is your hook!
• short & sweet (120
characters max)
• tell us about who you
are & what you do
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HEADLINES
• this is your hook!
• short & sweet (120
characters max)
• tell us about who you
are & what you do
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EXPERIENCES
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have
them (videos, presentations, reports, etc)
• be concise!
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SUMMARY
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about your
future goals
• what makes you
tick?
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solid examples
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solid examples
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companies
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencer
s
• who inspires you
• align their
identity with your
brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues
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managing expectations
• you will rarely be offered a job from someone
straight from linkedin
• in fact, be wary of strangers who offer to hire
you on the spot
• this is a tool to make connections that will
open up your options in the hidden job
market
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• connect with
professionals you meet
at networking sessions
• find and connect with
recruiters for your
favourite companies
• stay connected to
mentors, past co-
workers, and managers
• connect with people from
the BCC
WHO DO I CONNECT WITH?
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Hello Chance, it was a pleasure meeting you
at last week’s VMA’s. I enjoyed our
conversation on how you have been a top
artist without even selling an album! Let’s
connect and stay in touch.
Hello Ms. Kardashian, I noticed that you
launched a book strictly filled with your
selfies. Your 2014 mirror selfie was
perfection. As an aspiring selfie-er, I’d to chat
with you over a cup of coffee sometime.
sample messages
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take this time
to… • make a
Linkedin
• work on your
headline (ask
me or your
seatmates for
help)
• connect with 5
people today
(hint: there are
9 TA’s and a
classroom full
of potential
connections)
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Action Items
1. Linkedin Profile
Assignment due
Tuesday, October 23rd
@11:59PM. Make sure
to add your TA on
Linkedin!
2. Take a look at the
optional bonus mark with
SEAT, posted to Canvas
2. Next week is tutorial!
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Questions?
Have a great day!

COMM 202 - Sections T04&T10 - Oct 15th & 17th, 2018