1
COMM 202
Career Fundamentals
T02, T07, & T17
Lyndan Lam
Hand in your
Job Search assignment!
2
EMAILS?
(you can’t ignore me)
Please fill out this quick form
tinyurl.com/202tinder
3
1. LinkedIn Crash Course
2. Leveraging LinkedIn
3. Get to work, work, work
4
1. LinkedIn Crash Course
5
6
RESUME
• direct & formal
• company-specific
• portrays your
qualifications for a
specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
7
RESUME
• direct & formal
• company-specific
• portrays your
qualifications for a
specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
8
Turn off notification
feature when making
small changes
9
Turn off notification
feature when making
small changes
avoid marking connection
requests as “I Don’t Know”; if
you do too many LinkedIn
kicks you off the platform
10
THE KEYS TO
LINKEDIN
SUCCESS
11
12
1. a professional
headshot
13
2. a captivating headline
14
3. interesting summary that
shows your personality
15
4. custom URL
and contact info
16
5. complete experiences
with explanations &
media
17
• reasonably close up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head tilt
makes you more
likeable
• CUS Visual Media
18
• short & sweet
(120 characters
max)
• tell us about who
you are & what
you do
19
• short & sweet
(120 characters
max)
• tell us about who
you are & what
you do
20
22
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have
them (videos, presentations, reports, etc)
• be concise!
24
• 2000 characters (don’t use it all)
• summarize your background
• tell us about your future goals
• what makes you tick?
25
solid examples
26
solid examples
27
companies
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencers
• who inspires you
• align their
identity with
your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues
28
2. Leveraging LinkedIn
30
• you will rarely be offered a job from someone
straight from LinkedIn
• in fact, be wary of strangers who offer to hire
you on the spot
• this is a tool to make connections that will
open up your options in the hidden job
market
31
• connect with professionals
you meet at networking
sessions
• find and connect with
recruiters for your favourite
companies
• stay connected to mentors,
past co-workers, and
managers
• connect with people from
the BCC
32
Hi Rihanna, I notice that you’re the CEO of Fenty
Beauty. Your launch was truly a master class in
branding. As an aspiring marketer, I’d love to pick your
brain over a cup of coffee sometime.
Hello Beyonce, it was a pleasure meeting you at last week’s
VMA’s. I enjoyed our conversation on your 5 incredible key
changes in ‘Love On Top’! Let’s connect and stay in touch.
“
“
S ”
S ”
33
3. Your Turn!
34
• make a LinkedIn
• work on your headline
(ask me or your
seatmates for help)
• connect with 5 people
today (hint: there are 9
TA’s and a classroom full
of potential connections)
35
37
1. Skills Matrix Draft due next
week during tutorial (printed
out)
2. Final Skills Matrix due
October 13th on Turnitin: 6
positive and 2 failure stories
3. LinkedIn Workshops with
the BCC (for bonus marks)
38
Questions for TA
comm202.6@sauder.ubc.ca
General Questions
comm202@sauder.ubc.ca
Office Hours
Sign up on COOL
QUESTIONS?
Call me
maybe?
39
THANK YOU &
SEE YOU NEXT WEEK!

Tutorial 2 - Lyndan

  • 1.
    1 COMM 202 Career Fundamentals T02,T07, & T17 Lyndan Lam Hand in your Job Search assignment!
  • 2.
    2 EMAILS? (you can’t ignoreme) Please fill out this quick form tinyurl.com/202tinder
  • 3.
    3 1. LinkedIn CrashCourse 2. Leveraging LinkedIn 3. Get to work, work, work
  • 4.
  • 5.
  • 6.
    6 RESUME • direct &formal • company-specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
  • 7.
    7 RESUME • direct &formal • company-specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
  • 8.
    8 Turn off notification featurewhen making small changes
  • 9.
    9 Turn off notification featurewhen making small changes avoid marking connection requests as “I Don’t Know”; if you do too many LinkedIn kicks you off the platform
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
    14 3. interesting summarythat shows your personality
  • 15.
  • 16.
    16 5. complete experiences withexplanations & media
  • 17.
    17 • reasonably closeup • high quality, good lighting, etc • looks like you • a coloured photo with a slight head tilt makes you more likeable • CUS Visual Media
  • 18.
    18 • short &sweet (120 characters max) • tell us about who you are & what you do
  • 19.
    19 • short &sweet (120 characters max) • tell us about who you are & what you do
  • 20.
  • 22.
    22 • include allroles (in reverse chronological order) • use first person & a conversational tone • not a repeat of your resume • show examples of your work if you have them (videos, presentations, reports, etc) • be concise!
  • 24.
    24 • 2000 characters(don’t use it all) • summarize your background • tell us about your future goals • what makes you tick?
  • 25.
  • 26.
  • 27.
    27 companies • stay upto date with your favourite companies • keep an eye out for roles you can apply for influencers • who inspires you • align their identity with your brand • follow your idols & stay goal oriented! groups • industries of interest • special interest groups and communities • your peers and colleagues
  • 28.
  • 30.
    30 • you willrarely be offered a job from someone straight from LinkedIn • in fact, be wary of strangers who offer to hire you on the spot • this is a tool to make connections that will open up your options in the hidden job market
  • 31.
    31 • connect withprofessionals you meet at networking sessions • find and connect with recruiters for your favourite companies • stay connected to mentors, past co-workers, and managers • connect with people from the BCC
  • 32.
    32 Hi Rihanna, Inotice that you’re the CEO of Fenty Beauty. Your launch was truly a master class in branding. As an aspiring marketer, I’d love to pick your brain over a cup of coffee sometime. Hello Beyonce, it was a pleasure meeting you at last week’s VMA’s. I enjoyed our conversation on your 5 incredible key changes in ‘Love On Top’! Let’s connect and stay in touch. “ “ S ” S ”
  • 33.
  • 34.
    34 • make aLinkedIn • work on your headline (ask me or your seatmates for help) • connect with 5 people today (hint: there are 9 TA’s and a classroom full of potential connections)
  • 35.
  • 37.
    37 1. Skills MatrixDraft due next week during tutorial (printed out) 2. Final Skills Matrix due October 13th on Turnitin: 6 positive and 2 failure stories 3. LinkedIn Workshops with the BCC (for bonus marks)
  • 38.
    38 Questions for TA comm202.6@sauder.ubc.ca GeneralQuestions comm202@sauder.ubc.ca Office Hours Sign up on COOL QUESTIONS? Call me maybe?
  • 39.
    39 THANK YOU & SEEYOU NEXT WEEK!

Editor's Notes

  • #7 social means more creativity and flexibility ability to show more personal brand
  • #8 social means more creativity and flexibility ability to show more personal brand
  • #17 put text in & add media but not as extensive
  • #22 block her out
  • #31 use common sense!
  • #37 this is what a message could look like