COMM 202
tutorial 6: LinkedIn
resume / CL submission
• you will submit your documents TWICE
o once to Turnitin.com for marking (by 1:59pm)
o secondly to COOL (this is how you will receive an interview for
the Employment Interview assignment) (by midnight, same
day…but just do it right away so you don’t forget!)
• full instructions on how to submit to COOL are on the
course blog under assignments / resume and cover letter
where are we at?
Week 8 Week 12
• tutorial:
LinkedIn/netw
orking
Week 9 Week 11
• tutorial: event
networking/
informational
interview
• resume and cover
letter due
• networking event
(March 10th 6-8PM)
• lecture: interview
prep
• have informational
interview date/time
confirmed
• tutorial:
interview
questions
• interview
stream due
Week 10
• lecture:
informational
interview
• networking
reflection due
agenda
• TA feedback
• LinkedIn profiles
• networking event
• action items
TA feedback
TA feedback
• start
o individual feedback
o personal examples
• stop
o emodules
o going too fast
• continue
o nice slides
o weekly email
o structure of class
o peer evaluation
LinkedIn Profiles
LinkedIn versus resume
• LinkedIn is social!
o be personable, speak in first person, show your personality
o follow influencers, share articles, engage with the community through
posts and updates – the more you engage the more likely people will
find your profile.
• LinkedIn is all about you!
o your profile is tailored to your professional brand more so than to a
company
o include broader experiences, projects, skills, and interests in a variety
of formats
before we start
turn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are
negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your
profile under “Who’s Viewed your
Profile?”
2. Attention Grabbing Headline
1. Professional
Headshot
3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing
personality!
key elements
of a profile
professional-looking headshot
• reasonably close-up
(from the shoulders
up)
• high quality, good
lighting, looks like
you!
headline
• it is your 120
character hook
• should be about what
you do
• be memorable and
enticing people to
look at your profile
headline
headline
summary
• 2,000 characters to summarize your background and future goals
summary
summary
• speak in the first person
• keep it visually organized using bullet points
• what you can write about:
o education (your current job): what you do, your specialization, why you chose
it
o other involvements: what you do outside of class, why you like it
o what makes you - you: personal work style / important character traits
o your aspirations: your goals and intended professional path
o finish off with your contact info, invite them to connect or email you
other components
• experiences
o try not to copy-paste from your resume
o talk about the challenges you faced and a couple key wins
o prove your accomplishments by showing examples of your work (i.e. video projects,
presentations, photography…)
• education
o join UBC and Sauder (AND the alumni communities!)
• honours/awards
other components
• projects
o list academic or extra-curricular projects as you see fit
• skills
o searchable, so aim for brand-specific not generic
• influencers
o follow your idols! Helps others to see who inspires you
resume to LinkedIn
getting recommendations
• stronger than Endorsements “Likes”
• adds credibility to accomplishments and experiences
• ask for one!
getting recommendations
groups and publishing
• having a profile is step 1, using LinkedIn is what will get you noticed. The more
active you are on the site the more likely your profile will be seen by potential
employers
• join groups in your interest areas…for now myBCom Careers to stay up to date on
job postings and career relevant info from the BCC and CUS.
best practices
• request to connect once you have met them in person (where possible)
• personalize your connection request
• keep it friendly and professional
• share something memorable from
your conversation
• be brief
• include a call to action if you’d
like to meet again
adding connections
too generic
personal &
professional
too casual
networking event
networking event
SAVE THE DATE!
Thursday, March10th from 6:00pm-8:00pm @ CPA Hall
• alumni, senior students, and local professionals convening for an evening of networking
with this semester’s COMM 202 students
• excellent opportunity to practice and refine your networking skills and learn more about
how to make the most of your time at Sauder!
networking reflection
reflection paper due Monday, March 14th
• your goals in attending the event
o what is your purpose in going?
o define SMART goals beforehand – how will you define the success of your evening?
• how did you prepare for the event (research potential delegates)
o what was it about these people that motivated you wanting to talk to them?
• conversation summaries
• reflection of the lessons learned
• action steps to build relationship
researching contacts
• check out the delegate info on the course blog
• skim the LinkedIn profiles of delegates you’d like to speak to
o note any interesting topics
o hone in on similar experiences or shared groups
o think about questions to ask
• during the event, be interested without being creepy! 
dress to impress, dress for success
for ladies
• for ladies:
o dress pants, khaki pants,
dark denim, or skirts
(hemline just above your
knees or longer!)
o blouse, dressy tank with a
cardigan or blazer, or
collared shirt (avoid spaghetti
strap tops)
o flats or low heels
for guys
• for guys:
o dress pants, nice khakis, or
dark denim
o collared shirt (patterned or
plaid is fine!), jacket if you
like
o dress shoes or loafers
resume / CL submission
• you will submit your documents TWICE
o once to Turnitin.com for marking (by 1:59pm)
o secondly to COOL (this is how you will receive an interview for
the Employment Interview assignment) (by midnight, same
day…but just do it right away so you don’t forget!)
• full instructions on how to submit to COOL are on the
course blog under assignments / resume and cover letter
action items
• resume & cover letter is due on March 8th @ 2:00PM via Turnitin
o submit through COOL and Turnitin
• networking event on March 10th, 2016
o from 6-8PM in CPA Hall
• office hours!
Puppy of the week!

Yuwei 202 tutorial 6

  • 1.
  • 2.
    resume / CLsubmission • you will submit your documents TWICE o once to Turnitin.com for marking (by 1:59pm) o secondly to COOL (this is how you will receive an interview for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!) • full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter
  • 3.
    where are weat? Week 8 Week 12 • tutorial: LinkedIn/netw orking Week 9 Week 11 • tutorial: event networking/ informational interview • resume and cover letter due • networking event (March 10th 6-8PM) • lecture: interview prep • have informational interview date/time confirmed • tutorial: interview questions • interview stream due Week 10 • lecture: informational interview • networking reflection due
  • 4.
    agenda • TA feedback •LinkedIn profiles • networking event • action items
  • 5.
  • 6.
    TA feedback • start oindividual feedback o personal examples • stop o emodules o going too fast • continue o nice slides o weekly email o structure of class o peer evaluation
  • 7.
  • 9.
    LinkedIn versus resume •LinkedIn is social! o be personable, speak in first person, show your personality o follow influencers, share articles, engage with the community through posts and updates – the more you engage the more likely people will find your profile. • LinkedIn is all about you! o your profile is tailored to your professional brand more so than to a company o include broader experiences, projects, skills, and interests in a variety of formats
  • 10.
    before we start turnoff “Notify your network” when making many small changes don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you • after too many IDK’s, LinkedIn will ban them from the network found on the right side of your profile under “Who’s Viewed your Profile?”
  • 11.
    2. Attention GrabbingHeadline 1. Professional Headshot 3. Complete Experiences 4. Connections, Contact Info, Customized URL 5. Interesting summary showcasing personality! key elements of a profile
  • 12.
    professional-looking headshot • reasonablyclose-up (from the shoulders up) • high quality, good lighting, looks like you!
  • 13.
    headline • it isyour 120 character hook • should be about what you do • be memorable and enticing people to look at your profile
  • 14.
  • 15.
  • 16.
    summary • 2,000 charactersto summarize your background and future goals
  • 17.
  • 18.
    summary • speak inthe first person • keep it visually organized using bullet points • what you can write about: o education (your current job): what you do, your specialization, why you chose it o other involvements: what you do outside of class, why you like it o what makes you - you: personal work style / important character traits o your aspirations: your goals and intended professional path o finish off with your contact info, invite them to connect or email you
  • 19.
    other components • experiences otry not to copy-paste from your resume o talk about the challenges you faced and a couple key wins o prove your accomplishments by showing examples of your work (i.e. video projects, presentations, photography…) • education o join UBC and Sauder (AND the alumni communities!) • honours/awards
  • 20.
    other components • projects olist academic or extra-curricular projects as you see fit • skills o searchable, so aim for brand-specific not generic • influencers o follow your idols! Helps others to see who inspires you
  • 21.
  • 22.
    getting recommendations • strongerthan Endorsements “Likes” • adds credibility to accomplishments and experiences • ask for one!
  • 23.
  • 24.
    groups and publishing •having a profile is step 1, using LinkedIn is what will get you noticed. The more active you are on the site the more likely your profile will be seen by potential employers • join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.
  • 25.
    best practices • requestto connect once you have met them in person (where possible) • personalize your connection request • keep it friendly and professional • share something memorable from your conversation • be brief • include a call to action if you’d like to meet again
  • 26.
    adding connections too generic personal& professional too casual
  • 27.
  • 28.
    networking event SAVE THEDATE! Thursday, March10th from 6:00pm-8:00pm @ CPA Hall • alumni, senior students, and local professionals convening for an evening of networking with this semester’s COMM 202 students • excellent opportunity to practice and refine your networking skills and learn more about how to make the most of your time at Sauder!
  • 29.
    networking reflection reflection paperdue Monday, March 14th • your goals in attending the event o what is your purpose in going? o define SMART goals beforehand – how will you define the success of your evening? • how did you prepare for the event (research potential delegates) o what was it about these people that motivated you wanting to talk to them? • conversation summaries • reflection of the lessons learned • action steps to build relationship
  • 30.
    researching contacts • checkout the delegate info on the course blog • skim the LinkedIn profiles of delegates you’d like to speak to o note any interesting topics o hone in on similar experiences or shared groups o think about questions to ask • during the event, be interested without being creepy! 
  • 31.
    dress to impress,dress for success
  • 32.
    for ladies • forladies: o dress pants, khaki pants, dark denim, or skirts (hemline just above your knees or longer!) o blouse, dressy tank with a cardigan or blazer, or collared shirt (avoid spaghetti strap tops) o flats or low heels
  • 33.
    for guys • forguys: o dress pants, nice khakis, or dark denim o collared shirt (patterned or plaid is fine!), jacket if you like o dress shoes or loafers
  • 34.
    resume / CLsubmission • you will submit your documents TWICE o once to Turnitin.com for marking (by 1:59pm) o secondly to COOL (this is how you will receive an interview for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!) • full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter
  • 35.
    action items • resume& cover letter is due on March 8th @ 2:00PM via Turnitin o submit through COOL and Turnitin • networking event on March 10th, 2016 o from 6-8PM in CPA Hall • office hours! Puppy of the week!

Editor's Notes

  • #7 Individual feedback  office hours
  • #26 Gauge the audience – your message to the Dean would look a lot different than your message to your COMM202 classmate!
  • #27 Gauge the audience – your message to the Dean would look a lot different than your message to your COMM202 classmate!
  • #30 Gauge the audience – your message to the Dean would look a lot different than your message to your COMM202 classmate!