Brief Two Image and Anchoring Text Apply

Brief Two Image and Anchoring Text Apply

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  Brief Two: Image andAnchoring Text - Applying Hall.
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  Always wearing headphones Teenagers Stereotypesattached to teenagers include: • Being Lazy • Unhealthy (only eat junk food and sweets) • Addicted to their phones and social media • Always wearing headphones • Dressing unprofessionally • Going to parties and getting drunk • Being rebellious/ breaking the law • Moody and angry • Dressing in dark colours • Gossip and bullying • Ungrateful • Antisocial • Always in their rooms Image representations of teenagers that conform to some of these stereotypes include:
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  • The imageappears to show teenagers in conflict, arguing or being confrontational. • The mise-en-scene of the bodylanguage present (raised hands, aggressive stances) and facial expressions (anger, frustration) fixes a hegemonic preferred meaning that teenagers are moody, rebellious and antisocial. • The outdoor, publicsetting suggests a loss of respect, constructing a representation of teens are emotionally volatile and disrespectful, having no consideration for the public. • A boy with headphones and a girl recording on her phone are present; this not only conveys the bulling and gossip but also conforms to the stereotype that teenagers are addicted to technology. • Any signs of compassion are absent, suggesting that teenagers can onlybemean and unempathetic. • Through camera positioning and framing, the image encodes a hegemonic preferred meaning that teenage behavior is problematic and disruptive. • This image constructs a representation of teenagers as isolated and addicted to technology. • The mise-en-scene –presenting a dark bedroom, the teenager lying alone, illuminated by the glow of their phone – visually encodes dependency on social media. • The fact that superimposed app icons are present shows they act as symbolic codes representing digital obsession. • What is absent are any colours, or any other person for social interaction, conveying that teenagers like glooming, depressing colours, and are very independent. • This fixes the preferred hegemonic meaning of the stereotype that teenagers are antisocial, lazy, and disconnected from • This image shows a group of teenagers at what appears to be a party, possibly involving alcohol (indicated by the girl throwing up in the toilet). • The costume having casual, revealing and dark clothing suggest that teenagers are unprofessional, and their clothes represent them are moody, rebellious and gloomy. • The chaotic body language signifies rebellion and lack of responsibility. • This image fixes a hegemonic preferred meaning that teenagers are reckless, dangerous and morally declining.
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  My Counter-type image:
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  How I haveused Media Language to create the counterstereoty pe: • My image acts as a countertype to the negative stereotypes of teenagers, by representing them instead as positive, sociable, and emotionally expressive individuals.
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  Present, Absent, Different • Throughthe use of mise-en-scene, what is present are the teenagers' happy facial expressions, smiling and indicating laughter, interacting face to face, engaging in physical social interaction during a card game (shown with all their hands in the center), therefore challenging the idea that young people are isolated or glued to their phones. • I have dressed them in either light or coloured casual but tidy clothing to suggest personality and confidence rather than the dark or unprofessional appearance often linked with teen culture. • I have placed a 'Naked' drink bottle to be present on the table, a healthy drink, to suggest that the teenagers are drinking it and therefore have healthy habits to the audience, meanwhile what is absent is that there are no sweets in the frame hiding their unhealthy habits. • The photo was set in the 'common room/cafeteria' being a public area, therefore rejecting the idea that teenagers only stay in their room, to suggest authenticity to the audience as that would be a popular setting for the youth. • The medium shot allows the audience to clearly see their facial expressions and group dynamics. For example, how they have an open body language with their proxemics close together at an equal height, suggesting that they are close, friendly and connected, counter-typing the stereotype that teenagers and moody and antisocial.
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  Present, Absent, Different • Whatis different is that I have presented the teenagers to be working together instead of them arguing or isolated like their usual stereotypical representation to challenge the hegemonic stereotypes that teenagers are antisocial and aggressive, rather than calm and responsible, instead of reckless. • At the same time this means that any digital devices, confrontational body language and irresponsible behavior (such as alcohol) are absent, to avoid the support of the myth that teenagers are addicted to their phones, irresponsible, and argumentative.
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  Anchoring Text • Ihave selected a sans serif font in all capitals in a maroon colour for "NOT DISTRACTED. UNITED." To make it seem clear and factual to the audience. • Meanwhile "Connection starts here" is more of a relaxed and bubbly font in the colour yellow, as yellow has connotations of joy and friendship – therefore again challenging the idea of teenagers being antisocial and moody. • The anchoring text is curved upwards in a smile shape (associated with happiness)to indicate and encode a message to the audience that teenagers are happy and friendly people. • It is a hopeful text to juxtapose the gloomy negative representation of teenagers. • All of this, and everything else in the past few slides, fixes a preferred hegemonic meaning to the audience that teenagers dress appropriately, are healthy, happy, social, respectable individuals.
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  Men Stereotypes about men: •They can be dangerous, aggressive, tough • It is emasculating for them to show emotions - 'real' men don't cry. • They should be self-sufficient and handle their own problems • Are the primary bread winners, being successful in office jobs • Are muscular and strong • Play video games • Don't partake in unmanly activities like arts and crafts, cooking, knitting or crocheting. • Masculine clothing and colours only (no pink). • Proud to have multiple suitors
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  • This imagereinforces the hegemonic stereotype that men should bestrong, tough, and physically dominant. • Through mise-en-scene – gym equipment, weights, and muscular physique arepresent– masculinity is encoded as something defined bypower and discipline. • His body language (focused, composed) and costume present (athletic clothing, dark colours) reflect the belief that male identity is rooted in strength and control. • Any soft colours are absent, indicating that men must wear dark colours which suggests they arepowerful. • The lighting highlights his muscles, symbolizing the idealized male body and fixing a hegemonicpreferred meaning that 'real men' must be fit, powerful, and emotionless. • This image encodes the stereotype of men as self-sufficient breadwinners who carry responsibility and pressure in professional settings. • The mise-en-scene – office environment, paperwork, and formal clothing present – constructs a representation of men as career-focused providers. • His facial expression present(stress, frustration) still reinforces restraint, as he doesn't openly display vulnerability or emotion. • Any sense of comfort is absent suggesting that men must deal with their emotions by themselves. • This image fixes a hegemonic preferred meaning that men must be successful, rational, and independent, and that a man's value relies in work and achievement and not expressing emotion. • This image reinforces the stereotypethat men bond through competition, leisure, and technology, rather than emotional communication. • The mise-en-scene present of a dark, relaxed environmentwith gaming consoles and casual clothing (absent from stereotypically feminine colours such as pink, but rather a blue, red and a darker colourscheme, suggesting that men must wear darker colours to seemmore masculine) represents men as playful, immature, and socially connected through rivalry, absent from and thereforerather than intimacy. • The camera angleand group composition encode camaraderie and energy, reinforcing theidea that male friendship is based on shared hobbies not vulnerability. • Therefore, this fixes a hegemonic preferred meaning that masculinity is tied to competitiveness and the need to be the best.
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  My countertype image:
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  How I haveused Media Language to create the counterstereotype: • In my image, I have used media language to construct a counterstereotype that challenges the traditional stereotypes of masculinity.
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  Present, Absent, Different • Bypresenting what is different as a man engaged in a creative activity such as crocheting, the image subverts the dominant ideology that men should only display strength, aggression, or competitiveness. • According to Stuart Hall's theory of representation, media texts do not simply reflect reality but construct meanings through choices in media language, and I have encoded a representation of masculinity that values creativity, patience, and sensitivity. • The mise-en-scene reinforces this through presenting soft colours, a pink shirt, and props like yarn and crafts, all of which are traditionally feminine but here are recontextualized to show that "Skill has no gender". • He is wearing a hairband on his wrist and has a photograph on his shelf of him and who is hinted to be his girlfriend. This conveys that he is open about being in a relationship, counter-stereotyping the idea that men prefer to have multiple suitors/admirers and avoid commitment.
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  Present, Absent, Different • Thereis also a card in the background, likely filled with heartfelt word, portraying how men should not be afraid to show emotion. • What is also different is how the medium shot draws the viewers into the subject's activity, focusing on his concentration rather than his physical dominance, while the soft natural lighting creates a warm authentic atmosphere that opposes the harsh dramatic lighting often used to represent traditional masculine power. • This warm lighting also suggests to the audience that men should be warm and welcoming, and kind and gentle, juxtaposing the stereotype that men are dangerous and aggressive. • His soft relaxed posture being present also reinforces this, with the signifier constructing masculinity to be gentle, with him being emotionally soft, different to the usual emotional restraint that would be representative of men, again encoding a message to the audience that men should be vulnerable and not hide their emotions. • All of this is present in a domestic, personal environment, fixing a hegemonic preferred meaning that masculinity should be thoughtful, expressive and creative, with any gym, muscles or physical dominance, aggressive behavior, or work-stress being absent deliberately challenging the 'strong man,' breadwinner, and tough, reckless, emotionless stereotypes.
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  Anchoring Text • Theanchoring text "Redefining Masculinity" and "Skill has no gender" fixes the preferred hegemonic meaning by guiding the audience to interpret the image as a celebration of inclusive and modern masculinity, counter-typing males to be patient, kind, creative rather than just 'breadwinners', thoughtful and vulnerable. • I have chosen a serif font as it is effortlessly elegant (stereotypically emasculating) rather than a sans serif which is bold and strong (stereotypically masculine) to suggest that men too can be gentle and elegant. It is glowing to grab the audience's attention. • It is curved upwards to suggest a smile-shape to encourage the idea that men should show emotion.