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COMM 202:
Career Fundamentals
T11 & T12 with Trixie Hernandez
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our agenda for today
1. getting to know your TA
2. course expectations
3. putting together a skills matrix
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tinyurl.com/202tin
der
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1. Getting to know your TA
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who am i?
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who am i?
• extracurricular
involvements
• professional work
experience
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1) my extracurricular involvements
Year 1
Year 2
Year 3
Year 4
Year 5
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2) my professional experience
Year 1
Year 2
Year 3
Year 4
Year 5
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who am i?
• personality type
• interests
• stories of failure
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1) my personality type
Myers Briggs Personality Type
ENFP
Strengths Quest Personality Type
..which stands for, extroverted,
intuitive, feeling, and perceiving
DescriptionWhatthislookslike
ENFPs are fiercely
independent, and much more
than stability and security, they
crave creativity and freedom.
1. Strategic
2. Communication
3. Input
4. Individualization
5. Arranger
• My ability to see the big picture allows
me to find the best route
• My communication style is vivid and
effective
• I am incredibly curious and enjoy
collecting information
• I tend to view each person uniquely
• I conduct complex situations well by
managing all the moving parts
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2) a few of my interests
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3) times that i have failed..
I almost didn’t make it
into Sauder, had terrible
grades, and got
rejected from 3 jobs…
…and in third year I
applied for JDC West,
got rejected, got in in
fourth year, and still
came in fourth (AKA
did not podium)
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.. and how I got back up on my feet afterwards
Scored a job by winning a
case competition:
Experienced a lot of personal
growth and security in my abilities:
I almost didn’t make it
into Sauder, had terrible
grades, and got
rejected from 3 jobs…
…and in third year I
applied for JDC West,
got rejected, got in in
fourth year, and still
came in fourth (AKA
did not podium)
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2. Course Expectations
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…a safe place to practice
treat this course like a….
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it’s all about professionalism
What this looks like in class..
• Contributing and sparking
in-class discussions
• Using proper in-
class/email etiquette
• Being punctual and
prepared for each class
• Not using technology
during class
• NOT PLAGIARIZING
..and how it impacts your final grade
5% of
your
course
mark
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…but that doesn’t mean you can’t be yourself
In fact, you should!
• It makes you more relatable and
likeable
• It helps you build trust and form
relationships
• You’ll be happier and most satisfied
in your professional pursuit
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Most tutorials, you will have
to prepare one assignment,
such as…
• BCC coaching
appointment
• LinkedIn Profile
• Job Posting Research
• Cover Letter draft
• Interview Stream
Each assignment is worth
~2% for a total of 10% in
the course
weekly tutorial assignments
Assignments will be collected in the first 5 minutes of class. All
assignments handed in late will receive a grade of zero!
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3. Putting together a Skills
Matrix
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what you will need to do*
For the Skills Matrix assignment,
you will need to produce two
sets of deliverables:
1. 6 positive STAR stories
2. 2 failure stories
*Rubric can be found on the COMM 202 blog: Assignments > Skills Matrix > Marking Rubric (bottom of page)
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why is the Skills Matrix important?
Skills Matrix (positive STAR & failure stories)
Week 6 – 8: Cover Letter
Week 6 – 8: Resume
Week 10 – 12: Interview
The Skills Matrix will help you
to clearly articulate your
experiences and strengths
to employers during the
application and interview
process.
It will act as the foundation
for the rest of your
professional toolkit.
Professional
toolkit
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what are positive STAR stories?
A positive STAR story is a
structured example of a time
when you exhibited a personal
strength or skill.
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step #1: translating your skills into strengths
1. Strategic
2. Communication
3. Input
4. Individualization
5. Arranger
Strengths Quest themes Skills
• Initiative, innovative, problem solving
• Public speaking, communication
• Inquisitivity, creativity, quick learner
• Empathy, perceptiveness, team player
• Passion, determination, work ethic
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step #2: communicating your skills with “STAR”
statements
Situation
• Context
• Who?
• What?
• When?
• Where?
Task
• The objective,
issue or obstacle
you had to over
come.
• Why is this story
significant?
Action
• The “how”
• What did you
consider/ do to
overcome the
situation
• What skills were
applied
• Your vs. team
actions
Result
• What was the
result of your
actions/decision
s?
• How are they
relevant to the
skill/job?
• Needs to be
employer centric
Link
• The Lesson
• How will I use
this in the
future?
Skill demonstrated: Initiative
Fill out the 5 areas for each of your skills
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step #2: communicating your skills with “STAR”
statements
Situation
• During my
internship at
Nestlé this past
summer, I was on
the innovation and
brand
management
team in
Confectionery
Task
• I was tasked to
plan the annual
“Development
Day”, an event
where the team
partakes in
activities to learn
more about the
category with a
limited budget
Action
•I conceptualized
a theme revolving
around
understanding the
future of food,
snacking, and
flavours
•Then, I planned
and executed an
‘Amazing Race’
style game where
managers and
decision makers
got to experience
food concepts and
shopper
techniques up
close and
personal
Result
• After the event, I
was recognized
by the President
of Confectionery
and the CEO of
Nestlé for
leadershp and
vision with an
award and set the
team up for the
new innovation
season
Link
• Even in smaller
roles, I take the
initiative to look at
the big picture and
bring a long term
focus to every
task. Additionally, I
am able to put
these big ideas
into paper and
execute them
tangibly
Fill out the 5 areas for each of your skills
Skill demonstrated: Initiative
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what is a failure story?
A failure story is an example of a time
when something went wrong and the
lessons you learned and steps you took
to correct the issue.
These types of questions are very
likely to come up in interviews – and
ones that you definitely need to prepare
ahead of time for!
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how to create a failure story
Situation
• Context
• Who?
• What?
• When?
• Where?
Misstep
• What did I
do wrong?
• How am I
accountable
for the
mistakes
made?
Failure
• What
happened
as a result
of my
actions?
Lesson
• What did I
learn
through this
failure?
Action Steps
• How did I
overcome
OR what will
I do now?
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how to create a failure story
Situation
• I was
competing
on the
Marketing
team for
Sauder JDC
West 2017
• Sauder had
just won
School of
the Year and
we wanted
to win again
Misstep
• Winning
was a point
of pride for
me and I put
all my
energy into
“brute
forcing” a
win
• I neglected
the needs of
my team
mates
Failure
• We ended
up placing
4th, literally
just a brush
away from a
podium
placement
and it was
devastating
Lesson
• I need to
make my
work ethic
and skills
the source
of my pride,
rather than
my arbitrary
ability to win
case
competitions
Action Steps
• I focused on
becoming
emotionally
intelligent
and self
aware
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what a good failure story will demonstrate
RESILIENCE AUTHENTICITY ABILITY TO LEARN
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action items for next week
1. One on one signups (optional) with me
for next week
2. Skills Matrix drafts due week of October
2nd at the start of class: 2 positive and 1
failure stories
3. Final Skills Matrix due week of October
9th on Turnitin: 6 positive and 2 failure
stories
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tinyurl.com/202dat
es
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how to get in touch with me
call me
maybe?
1. Email: comm202.2@sauder.ubc.ca
2. One on ones: sign ups available
here for timeslots next week
3. Tutorials: feel free to approach me
before or after
4. Office hours: available throughout
the term as assignments come up
(keep posted!)
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Questions?
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Trixie - Tutorial 1