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To Blog or Not to Blog That is the Question
Kevin M. Brett discusses the current state of blogging, highlighting its growth through various statistics and the importance of both digital and analog elements in engaging readers. He emphasizes the significance of headlines, leads, credibility, and respect in content creation while navigating search engine optimization and marketing. The document underlines the dual necessity of attracting an online audience and maintaining journalistic integrity.
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To Blog or Not to Blog That is the Question
- 1. Your Blog; Readers &Search Engines Kevin M. Brett J452 April 23, 2013
- 2. Blogging: Alive andWell • 54.1 million WordPress sites • 327 million subscribers • 2.5 billion pages • 500,000 new posts daily • 400,000 comments daily
- 3. Digital, Yes • SearchEngine Optimization (SEO) • Search Engine Marketing (SEM) • “Bots”/Web “Spidering” • How Many Readers? • How Many Page Views? • Search Engine Positioning?
- 4. Analog, Too Good Old-FashionedJournalism Matters!
- 5. Headlines Matter! • “TheTrouble with Widowers” • “It’s Not You; It’s Me” • “Competing Against the Dead” • “Smile on the Lips Before Tears in the Eyes”
- 6. Leads Matter • Getto the Point; Inverted Pyramid • More “Thumb Sucker” Than Hard News • What, Where, When, Who, Why & How • Not Lame. Not Boring. Not Predictable. • Draw Reader Into Conversation
- 7. Tags Matter • UnclePhil • Phil Knight • Nike • Chip Kelly • Autzen • Rose Bowl • Just Do It!
- 8. Stakeholders Matter • FacebookFriends • Twitter Followers • LinkedIn Connections • LinkedIn Groups • WordPress Subscribers
- 9. Credibility Matters • Doyou have “standing?” • Can you be a “thought leader?” • Where do you have credibility? • What are your strengths? • What are your weaknesses?
- 10. Respect Matters • BeProvocative; Not Notorious • Be Offensive Without Being Offensive • Eschew Invective, Name Calling, Slurs • Have Thick Skin …To a Point • Demand Respect; Offer Respect