Linked in for knowledge teams and lawyers

Linked in for knowledge teams and lawyers

• 1.
  LinkedIn for Knowledge teams and lawyers Hélène Russell ©TheKnowledgeBusiness
• 2.
  What will Icover? • Basics •Profile •Company pages •Endorsements and recommendations • Engaging with others •Share news and thoughts •Commenting and liking •Discussion groups and learning
• 3.
  Why spend timeon LinkedIn? • 200m+ members • Focus on business • Business networking •61% use LinkedIn as their primary professional networking site. •35% access LinkedIn on a daily basis. •67% access LinkedIn at least weekly. •81% of LinkedIn users belong to at least one group. •52% participate in group discussions.
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  Profile •Job description •Photo •100% complete
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  Company pages •Improving yourcompany page •Following other company pages
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  Endorsements & Recommendations •Endorsements •Easy to do, but valuable? •Recommendations •Requires thought and effort •Approved before posted
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  Comments and Likes •Easy way to engage • Visibility • Keeps you informed about the debate
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  Learning and Discussions •Search topics, get notified • Join relevant groups or start one • Discussions •Start •Join/comment •Building relationships
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  Be strategic • Focuson why • Set aside time • Measurement?
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  Discussion points • Whatis your purpose for being involved in LinkedIn? What 3 things are you going to do now to further that purpose? • What top tips can you share with the group? • What groups do you recommend? How do you choose a good group? • How do you get over an unwillingness to contribute? • How do you make time? • What benefits have you seen?
• 11.
  1 day LinkedInMasterclass coming in May. Join the mailing list for details.