Downloaded 85 times
Uploaded byBen Lang
Hacking Kickstarter - Marketing Tips for your Campaign
The document outlines strategies for marketing a Kickstarter project, focusing on leveraging social media and influencer outreach to build visibility. It emphasizes finding relevant projects, engaging with bloggers, and utilizing tools like Rapportive for email connections. Additionally, it suggests creating a simple landing page and effective communication through various channels to maximize sharing and support.
More Related Content
Similar to Hacking Kickstarter - Marketing Tips for your Campaign
![[DevFest Strasbourg 2025] - NodeJs Can do that !!](https://cdn.slidesharecdn.com/ss_thumbnails/devfeststrasbourg2025-nodejscandothat-251127142731-da65b6fd-thumbnail.jpg?width=640&height=640&fit=bounds)
![[BDD 2025 - Mobile Development] Mobile Engineer and Software Engineer: Are we...](https://cdn.slidesharecdn.com/ss_thumbnails/md-mobileengineerandsoftwareengineerarewestillrelevantsidiqpermana-251127010650-55224ef1-thumbnail.jpg?width=640&height=640&fit=bounds)
![[BDD 2025 - Artificial Intelligence] AI for the Underdogs: Innovation for Sma...](https://cdn.slidesharecdn.com/ss_thumbnails/ai-aifortheunderdogsinnovationforsmallbusinesses-251124030839-72a599a4-thumbnail.jpg?width=640&height=640&fit=bounds)
![[BDD 2025 - Mobile Development] Exploring Apple’s On-Device FoundationModels](https://cdn.slidesharecdn.com/ss_thumbnails/md-exploringappleson-devicefoundationmodels-251124030840-d690542c-thumbnail.jpg?width=640&height=640&fit=bounds)
![[BDD 2025 - Full-Stack Development] The Modern Stack: Building Web & AI Appli...](https://cdn.slidesharecdn.com/ss_thumbnails/fs-themodernstackbuildingwebaiapplicationswithserverless-251124030844-388cf04f-thumbnail.jpg?width=640&height=640&fit=bounds)
![[BDD 2025 - Mobile Development] Crafting Immersive UI with E2E and AGSL Shade...](https://cdn.slidesharecdn.com/ss_thumbnails/md-craftingimmersiveuiwithe2eandagslshaderveronicaputrianggraini-251124030840-0c677f44-thumbnail.jpg?width=640&height=640&fit=bounds)
Hacking Kickstarter - Marketing Tips for your Campaign
- 1.
- 2. Never done a Kickstarterproject Marketing aspects are similar to a startup
- 3. Me • Moved toIsrael two years ago • Marketing team at Wibiya / Conduit • Growth at lool ventures • Built Mapped In Israel • Contribute at Business Insider / TechCrunch
- 4.
- 5.
- 6.
- 7. Main focus: Facebook Direct traffic(primarily via email) Twitter Kickstarter Blogs Top referrers
- 8. Blogs • Relevance • Readership •Relationships • Reach
- 9. Research • Find 10Kickstarter projects similar to yours • Make a list of press, tweets, mentions
- 10. Blogger Reachout • Findrelevant writer • Find email using Rapportive (will explain after) • Come up with an angle, provide value • Very short email • Follow up using Rapportive
- 16. Rapportive • Browser pluginfor Gmail • Find anyone’s email in the world • Connect easily on social networks
- 20. Blogs • Ask – Postin newsletter – Facebook page – Twitter feed – Any other channel they use
- 21. Your contacts • Exportcontacts from Gmail – Influencers (Klout) – In-the-know friends – Acquaintances • Different email to each group
- 22. Friends • Create aFacebook group • Host a party • Share the insider information • Make them a part of the team
- 23. Landing page • Keepit simple • Maximize sharing on Facebook
- 26. Tools • Zirtual • Boomerang •Mailchimp • Custom Kickstarter dashboard
- 28. Connect • Email: b@langonline.com •www.BenLang.me @benln Ben Lang Questions?