LinkedIn
Moving Beyond the Basics
brought to you by
AND
Bruce A. Bennett
March 2, 2015
2
Notes & Goals for session
General Notes for Today
My contact info is on last slide
Workshop is interactive
Red Arrows
Parking lot
Goals
Branding
Personalize
Social Revolution
https://www.youtube.com/watch?v=sIFYPQjYhv8
3
LinkedIn - What is it & Why use it?
Over 300+ million professionals use LinkedIn to
exchange information, ideas and opportunities
Virtual Resume
Business Social Networking Site
Create an Internet Presence
Research Individual or Company
Find Business Partners & Customers
4
LinkedIn Home Page
5
LinkedIn Settings
6
LinkedIn Settings – Profile
7
LinkedIn – Home Page & Connecting
8
LinkedIn – Connecting with Someone
9
LinkedIn – Connecting with Someone
10
LinkedIn – Connecting with Someone
11
LinkedIn – Connecting with Someone
12
Advanced Searching
13
Advanced People Searching
14
Advanced People Searching
15
Advanced People Searching
16
Advanced People Searching
17
LinkedIn Interests - Groups
18
LinkedIn Interests - Groups
19
LinkedIn Interests - Groups
20
LinkedIn Interests - Groups
21
LinkedIn Interests - Companies
22
LinkedIn Interests - Companies
23
LinkedIn Profile – Recommendations
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LinkedIn Profile – Recommendations
25
LinkedIn Profile – Recommendations
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LinkedIn Profile – Recommendations
27
LinkedIn Business Development - 101
Identify individual or opportunity
Build network and relationships
Details about individual are talking points
School, employment & career progression history
Connecting with strangers
Invite to connect with personalized message
300 characters to establish trust
Three IDKs
Create a LinkedIn Group(s)
Invite clients to join group
Engage members in relevant discussions
LinkedIn Best Practices
28
LinkedIn Business Development - 201
Activity updates in your network
Source of new connections, groups & ideas
Responding to inquiries or unsolicited email
Check LinkedIn for profile
Determine if a viable business opportunity
Complete Branding Company LinkedIn page
Brick & Mortar presence
Products & Services
Employees linked to company?
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LinkedIn Business Development - 301
Follow Companies
Current News
Identify opportunities
New divisions or acquisitions
Recent departures of employees
Competitive players in their industry
Join Groups
Increases total of 2nd level connections
Improves ability to be a SME
30
LinkedIn Interests - Companies
31
LinkedIn Advice on YouTube
https://www.youtube.com/channel/UC-Ji2mhHzFW-tD55wWL7BOg
Questions?
Feel free to follow up later or
connect with me on LinkedIn!
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BruceABennett@comcast.net
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/

LinkedIn McHenry Area Chamber of Commerce, March 2015