Linked In Presentation
- 1. Dan Caddick Overview &Benefits
- 2. What Is LinkedIn? LinkedInis the world's largest social networking site for professionals. It is a hub enabling the exchange of knowledge, ideas and opportunities throughout a wide-range of sectors.
- 3. Vital Statistics ● As of March 2012, LinkedIn has 161 million members in over 200 countries. ● Members performed over 4.2 billion professionally oriented searches in 2011, and are on-pace to exceed 5.3 billion in 2012. ● LinkedIn is available in 18 languages. ● 61% of members located outside the US.
- 4. What Are TheBenefits? I believe the main benefits of LinkedIn can be summarised in 3 words: ● EXPOSURE ● KNOWLEDGE ● SYNERGY
- 5. EXPOSURE With 161 millionprofessional members, the potential exposure for individuals and organisations is huge. More importantly, the kind of exposure you will receive via LinkedIn is the best kind – targeted and applicable to you or your business via links to your website/twitter/facebook etc on your LinkedIn homepage. LinkedIn can be thought of in this regard as a huge event, with all the key players and decision makers in your industry available to interface with.
- 6. KNOWLEDGE Information dissemination isthe cornerstone of LinkedIn's business. No other website has a larger professional membership with whom to exchange ideas and ask advice. There are over 1 million LinkedIn Groups specialising in the discussion of a wide-range of business-related topics from sales techniques to financial advice. LinkedIn can be thought of in this regard as a free consultancy covering all aspects of business information.
- 7. SYNERGY LinkedIn makes thenetworking process simple and fast. The discussion of ideas and projects within LinkedIn Groups can lead to collaboration and new opportunities for growth. The large range of built-in applications makes sharing information and building rapport with potential new clients easy. The huge membership base enables connections to be established across multiple sectors and hitherto unexplored relationships to be forged.
- 8. MORE! As well asthe 3 main benefits outlined earlier, LinkedIn has a host of other advantages for professionals and job-seekers alike. It is routinely searched by HR professionals and recruitment companies, and is quickly becoming the go-to site for people looking to find reliable firms with which to do business - why do a broad internet search when you can search within a trusted network of peers who know your industry? Indeed, LinkedIn Optimisation is fast becoming an essential part of many firm's online strategy to take advantage of the massive amount of searches performed on a daily basis.
- 9. Conclusion The saying goes“you've got to be in it to win it” and no less can be true of LinkedIn. In today's economy and with the ever-increasing presence of the Internet, businesses and individuals cannot afford to be complacent about the impact LinkedIn has. For businesses – reliance on traditional SEO practices is no longer enough. For the individual, conventional job-seeking methods are fast falling by the wayside in favour of networking and recommendations. With LinkedIn being the number one professional networking website in the world, an individual has everything to gain and nothing to lose (especially as it's free) by becoming a member.