Download as PDF, PPTX
Uploaded bySocial Business Kits
Linkedin course :
The document provides an overview of LinkedIn as a professional networking platform aimed at building identities and connections in business. It highlights the importance of optimizing profiles, networking strategies, and using the site for job searches, along with tips for effective engagement. Additionally, it emphasizes that LinkedIn is about relationships rather than just job searching.
In this document
Powered by AI
LinkedIn is a global business-oriented social networking site with over 200 million members. It connects professionals and offers an avenue for networking beyond just job search.
LinkedIn serves as a tool to brand and position yourself, discover opportunities, and connect with influencers.
Identify your primary goals on LinkedIn: attracting clients, hiring, and expanding your network.
A complete profile is essential on LinkedIn, serving as the hub for activities and aiding search visibility.
The importance of profile views, keywords, and engaging content. Include multimedia and detailed experiences.
Brainstorm keywords for ranking. Caution is advised against stuffing keywords in profiles.
Understanding how to network effectively, including adding connections and utilizing search features.
Categorize and choose LinkedIn groups wisely. Use various communication methods to engage your network.
Effective job search using keywords, tracking alerts, and leveraging network updates for opportunities.
Share relevant industry content to enhance connections and stay engaged with your network.
Manage visibility and privacy settings for your profile and activity on LinkedIn.
Effective strategies to utilize LinkedIn, avoid common mistakes and enhance professional networking.
Emphasizes the importance of connections over mere knowledge in leveraging LinkedIn effectively.
Thanking the audience and providing contact details.
More Related Content
Linkedin course :
- 1. LinkedIn Course @KareemSamara Build yourProfessional Identity
- 2. Business Oriented SocialNetworking Site. The Biggest In The World. Search & Connect. NOT Job Search Site, BUT Often Used That Way. What is Linkedin?
- 3.
- 4.
- 5. Brand & PositionYourself. Discover new business and professional opportunities. Largest business & professional Social Network. +200 Million Members. 2 new member every second . 11th Most Traffic Website. Global Network, with local reach. Communicate with decision makers & Influential people.
- 6. Stay in touchVS Make useful contact. Be entertained VS Keep up to date for your career. Kill time VS Search for opportunities. Share content VS Maintain professional identity. Personal Professional Spent Time Invest Time VS
- 7.
- 8.
- 9. What is yourprimary GOAL on LinkedIn ? • Attract Business clients. • Hire people. • Get better job. • Stay connected & Communicate with them. • Expand your network.
- 10. • Classmates, Alumni& Colleagues. • To introduce you to your prospect person. • Customer: to generate leads and drive sales. • Influencers: to build a reputation with them. Who do you want to connect with? & Why?
- 11. Finding your careerpassion
- 12.
- 13. • Your profileis the hub of all your activities. So: - It Must be Completed. - It should build: 1. credibility. 2. trust. • It’s essential for LinkedIn search. • Good for your presence on the search engine. Why you need a great profile?
- 14.
- 15.
- 16.
- 17.
- 18.
- 20. How to buildyour identity on Linkedin?
- 21. Professional Photo. How canyou help them “Title”. Keywords “Current & Past job”. Establish credibility “Education+ Experience”. Build trust “Connection”. Recommendations & Endorsement. Customize URL.
- 22. Tell your storyin 60 second. “or less” • What do you do? • What problem do you solve? • How are you different? • Why should I care? • What do you want me to do next- call to action? Ex.: Profile Fill Experience, Education & Activities Sections “with details”.
- 23. Designs! Videos! Pics! Docs& Slides! Sound! Enhance your profile
- 24. Two most popularactivities on linkedin are: 1. Search. 2. Profile view. 4.2 billion Professionally-oriented searched in 2011. 5.7 billion Professionally-oriented searched in 2012. How to appear on those searches?
- 26.
- 27. Why Keyword isimportant? What keywords do you want to rank for?..... Brainstorm. Ask your co-workers. Ask your customer. Ask your competitor. Ask linkedin.
- 28. STOP.. Don’t stuffyour profile with keywords
- 29.
- 30.
- 31. Your Friends’ Friends YourFriends Your Friends’ Friends’ Friends
- 32.
- 33. How to growyour network on Linkedin?
- 34. You contact “Add”them. They contact you: Your “off LinkedIn” activities. They found you via search. They see your activity on groups. Recommendation from LinkedIn member (Connections).
- 35. You contact “Add”them. E-Mail Alumni & Classmate. (Live – Work – Do)! Colleagues. People You May Know. Your Connections’ Network. Advanced Search. Who’s Looking at You. Join Groups.
- 36.
- 37. How to categorizeyour 50 Group? Job – Industry – Customer How to choose the best 50 Group? Number of Member Demographic Group activities
- 38. Communication Message Share updates Like &Comment Other Channels
- 39.
- 40. How to searchfor a Job? Keyword & Title Company Country Student Jobs Saved & Alert Search
- 41.
- 42. Listen to YourNetwork - Your Stream Updates you see on your home page. Hidden Activities The frequency of the email. Views of this profile also view
- 43. Add Value toyour Network Share relevant content: News, Articles, Videos. (about your industry!) LinkedIn Today. Tips, how to. Questions. Events. Jobs.
- 44.
- 45. Profile settings: Turn on/offyour activity. Who can see your feeds? What others see when viewed your profile? Who can see your connection?
- 46.
- 47. Make time. Get noticed. Reachout. Spread the word. Get into groups. Follow companies. Persist (without pestering).
- 48.
- 49. You have anincomplete profile. You're not building out your connections! You don't belong to the right groups! You always ask for favors. You used to send mass emails. You only use it if you need a job!!!!!!
- 50.
- 51. Its not aboutwhat you know, Its about who you know
- 52.