Linkedn_For_Professionals.pdf

Using LinkedIn to Build Relationships

How many of you use ?
101m
Senior level
decision makers
260m
active monthly
510+
million
87m
millennials

Getting started & building your
foundation
How to build a LinkedIn network
How to use Linkedin to market your
business
How to Use Linkedin to market yourself
How to measure the roi of your Linkedin
efforts

LinkedIn is the largest professional social network online today with an
astounding 510+ million users and a targeted audience of business
professionals.
If you are a business professional and you do not have a powerful presence on
LinkedIn, you are missing valuable opportunities to connect and grow your
business.
This presentation will walk you through the process of developing your
presence, building your network, marketing your business, marketing yourself,
and measuring your results.

You are your business
Your profile is a direct reflection of your business

Leveraging the power of LinkedIn begins
with building a solid professional profile
and presence
You must establish
trust in order to build
confidence.
Make your profile
Complete

The Profile Summary
2000 characters
Above the fold, 15-30 seconds
3-5 short paragraphs, bulleted list
Use numbers, data drives decisions
Engage in conversation with the reader, be warm and inviting—yourself!
Use keywords to maintain consistency

LinkedIn suggests that having a completed profile provides you with a 40% greater
chance for networking success, and they make it easy for you to understand how to
achieve that 100% completion.

Checklist to achieve a powerful
and complete profile

1. UPLOAD A
PROFESSIONAL IMAGE
This is your best opportunity
to make a great first
impression, and it is essential
to attracting connections.

2. CREATE A COMPELLING
HEADLINE
You only have 120 characters at
the top of your profile to describe
what you do to the world and grab
their attention. use brief,
descriptive, compelling keywords
so the right professionals on
LinkedIn can discover you.

3. LIST YOUR CURRENT AND
AT LEAST TWO PREVIOUS
POSITIONS
Use descriptive keywords that
you quoted in your headline if
possible, and be sure to
describe your role for each
position.

4. COMPLETE THE SUMMARY SECTION OF YOUR PROFILE
This is your chance to really describe who you are and how you help people.

5. ADD YOUR SKILLS
Let people know what your areas of
expertise are. These are the will
help you show up in search results
within LinkedIn.

6. GIVE
RECOMMENDATIONS
FIRST
Request recommendations
that can be displayed on
your profile. The best way to
receive recommendations is
to first give them!

7. COMPLETE THE
INTEREST, GROUPS &
ASSOCIATIONS
SECTION
Each of these terms will
be hyper-linked and will
take you to other users in
the network who share
these interests.

Optimize your profile to make it
easy for contacts to find you
profile

Optimize your profile to make it easy to find you
It’s important to add relevant keywords that your target market uses in your headline,
summary, and specialties sections of your LinkedIn profile.
Here are some tips to optimize your profile to help you get found by the right prospects.

EDIT YOUR LINKEDIN URL
An example is my personal
LinkedIn urL,
http://www.linkedin.com/in/aaro
nnewnhamTMD Customization
will optimize your LinkedIn
profile to show up in search
results on major search engines
when someone searches for
your name. It is important to
claim those results for your
name as they provide a
gateway into your personal
brand.

CUSTOMIZE YOUR WEBSITE
LISTINGS
Under the “websites” section of
your LinkedIn profile, you can list
up to three URLs.
Choose the “other” option when
setting up each of these links and
describe them with relevant terms.
For example, rather than using the
terms “my website,
Not only is this more descriptive,
but it also gives me a better
opportunity to rank for these
keywords in search engines.

INCLUDE A LINK TO
TWITTER & SKYPE
Give prospects an
additional method to use
to connect with you!

EDIT YOUR VISIBILITY
You can edit the visibility
of your profile so that it
shows up only for those
you want to see it.
You can also edit what is
displayed in your profile.

“LinkedIn helps you find
valuable people and
informs you of the
mutual connections you
have with them”

It will also make
recommendations
groups to join & pages
and hashtags to follow.

CONNECT WITH YOUR FIRST
DEGREE NETWORK
First degree network upload your
contacts from outlook, webmail
like Hotmail, gmail, yahoo, AoL,
or other address books. you can
do this via the “Add connections”
tab. then you can log in to your
email and find who has a profile
on LinkedIn.

ADD OLD COLLEAGUES AND CLASS
MATES
Use the LinkedIn suggestions tool for
retrieving colleagues and classmates.

You can also search
for 1st and 2nd degree
contacts based on the
company they work at!

BROWSE THE NETWORK OF YOUR
IMMEDIATE CONNECTIONS
You can do this by visiting someone’s
profile and looking at their connections on
the right-hand side. If you see someone
interesting, invite that person to connect.

JOIN GROUPS THAT YOUR
TARGET MARKET ARE IN
This will give you a genuine
opportunity to interact with
individuals of those groups and will
help you increase your visibility.
People will start to contact you.

CREATE A SEARCH
ALERT
You can create an alert for
people or topics you are
interested in!

ENGAGE WITH YOUR
NETWORK
As you watch who your network
interacts with, you might notice
opportunities for building
valuable relationships. If
someone mentions someone
interesting, ask for an
introduction.

BUILDING A VIBRANT
& INFLUENTIAL
PROFILE

SLIDE SHARE
Add presentations to SLIDE
SHARE to embed on your
profile.
It gives you a chance to show
your expertise visually, and you
can embed video or audio into
your slideshare presentation
that will automatically play when
someone visits your LinkedIn
Profile.
Most likely, if the visitor hears
your voice they will scroll down
to this part of your profile.

LINKEDIN LEARNING
For premium members,
LinkedIn has partnered
with a number of learning
institutions and tutors and
to develop a large range of
courses covering lots of
different topics.
Take a few and add them
to your profile in the
education section!

The”DIGITAL MARKETING GROUP”, is
one of the most popular LinkedIn
groups with membership of over
1,200,000.
Imagine the benefits of having a
community with a target demographic
and interests that you can engage with
in a variety of ways.

ENGAGE WITH YOUR GROUP
LinkedIn groups presents a
discussions board, where it is
possible to post a link to a web article
of interest or simply engage in a
conversation.

PROMOTE YOUR GROUP
Promotion starts with introducing
your community to relevant
professionals in your own
LinkedIn network.

USE YOUR WEBSITE & OTHER
SOCIAL MEDIA PLATFORMS
Promotion doesn’t and shouldn’t stop
with just LinkedIn members. Promoting
your LinkedIn group, can be as simple
as posting a logo and a link to your
group in a prominent area of your
website.

CREATE AN ENGAGEMENT
STRATEGY
Similar to how those who engage with
your Facebook page will help get your
news noticed in each fan’s personal
news feed, engagement in your
LinkedIn group will be posted in
members’ network updates.

STATUS UPDATES
While only your LinkedIn connections
will see your status update in their
network updates, you can display
your status update for public visibility
so that those who visit your profile
can see what you are saying.

WRITE AND SHARE ARTICLES
LinkedIn's self-publishing platform
lies somewhere between blog and
social network. Simple, insightful
ideas from experienced individuals.
LinkedIn Pulse is great for people
who have all these learnings but
struggle to find ways to
communicate them to the right
audience

GIVE BEFORE YOU ASK -
RECOMMENDATIONS
This is important to do on
any social networking site,
but it’s particularly important
to do on LinkedIn when so
many people are focused on
receiving something for
themselves or their business.

CONNECT WITH EVERYONE
It pains me to see when people
only have fewer than 100
connections, and they think that
having a “small trusted
network” is the way to go.

MAKE YOUR INTERACTIONS
PERSONAL
In general, people want human
interaction. We don’t want to
connect with a business; we want
to have relationships people we
know, like and trust.

1
2
3
4
MEASURE YOUR LINKEDIN REACH
As you’re interacting on LinkedIn, you’re also using it as a tool to build your contact database and community.
How is that community growing over time? be sure to track the growth of your personal LinkedIn network and
perhaps the networks of your employees.
MONITOR THE INTERACTION IN YOUR GROUPS
Did you start a LinkedIn group? How is that growing over time? Are people discussing different topics and
responding on their own? LinkedIn offers in-depth group analytics for you to monitor progress. Creating a self-
sustaining group that grows with a natural momentum would be a great feat!
TRACK YOUR THOUGHT LEADERSHIP EFFORTS
Are you giving and receiving multiple recommendations?Are you writing articles? Are people commenting on them?
LOOK AT YOUR RESULTS BEFORE AND AFTER
If you plan to develop and execute a specific LinkedIn campaign, be sure to take a snapshot of your progress before
and after your campaign so you can report on its effectiveness.

5
6
MEASURE YOUR WEBSITE TRAFFIC
As you are growing your LinkedIn presence, are you also driving profile visitors or group members back to your
personal or company website? Is that traffic growing over time?
TRACK YOUR LEADS AND SALES
Bottom line is bottom line! The best way to understand if LinkedIn is working as a marketing tool is to measure its
effectiveness at driving leads and sales. Have you used LinkedIn to interact with a lead and close a deal? How much
business are you earning from LinkedIn?

In this presentation we covered tips that should prepare you to
take LinkedIn by the horns and make it one of your most fruitful
channels.
We discussed the importance of completing your profile, ways
to expand your network and how you can use this social
platform to market yourself and your business.
Last but not least, we talked about measurement and the
different ways in which you can track your progress with
LinkedIn marketing.

Linkedn_For_Professionals.pdf

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