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LinkedIn Presentation v1
- 1. LinkedIn ForBusinessDevelopment Ashley Candy, MSand Michael D’Ambrosia, MS Human Resources February 19, 2015
- 2. What is LinkedIn? •Business oriented social media website • Allows users to: • Find other business associates, clients, and colleagues • “Connect” • Join Groups • Advertise Open Positions 2
- 3. Latin America 3% Other 0% North America 61% Europe 24% Asia 8% Africa 1% MiddleEast 1% Oceania 2% Who Uses LinkedIn? • 120 million+ professionals • Over 150 industries • Executives from every Fortune 500 firm • 6.5 million+ students • 9 million+ recent college grads • 37,000 college and university alumni groups • People are joining LinkedIn at a rate faster than 2 new members per second!
- 4. Overview • Definitions andthe Basics • How to build the perfect profile • Overview and Benefits • Growing Your Network • Organizational Use • Recruitment • Managing Your Online Reputation • Features to build a business
- 5. • Connections • Second-DegreeConnections • Third-Degree Connections • Profile Page • Recommendations • Introductions 5 Definitions
- 7. Overview and Benefits •Marketing • Establish Credibility • Sourcing • Fundraising and Partnerships • Search Engine Optimization 7
- 8. Growing Your Network Buildingyour network from the beginning: 1. Start out by connecting with people you know 2. Search feature 3. Let LinkedIn scan your email address book and select who you want to connect with
- 9. Growing Your Network:Best Practices •Seek out current employees, clients, friends, and professional connections • Introduce contacts to one another • Suggest an expert in the industry • Answer questions in relevant groups or forums or in the answer feature
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- 11. Growing Your Network:Best Practices • Do Research • Notify your contacts on interesting events happening in your company • Recommend employees, partners, or vendors • React on the successes of your contacts • Start and have conversations with those in your industry, including prospects and leads!
- 12. Organizational Use • IncreaseVisibility • Conduct Research on Other Organizations • Tell Your Company Story 12
- 13. Recruitment • Use LinkedInfor Recruitment • Attract New Talent • Connect with Top Prospects 13
- 14. LinkedIn for OnlineReputation Management • Update often • Tell the truth • Use LinkedIn as an informal “media center” for your business • A more social, but professional, look at your company • Celebrate your employees and successes Many people use LinkedIn to gauge the health of a company and what it’s like to work there Be Professional and DO NOT GOSSIP!
- 15. Features to Builda Business • Build a creative headline to brand yourself • Use your summary as your personal elevation pitch • Add keywords for search capabilities • Upload a picture to build trust • Join groups…and participate • Continue to grow your network of connections • Ask and answer questions - Be an expert • List what you are working on • Promote your profile everywhere
- 16. The secret ofLinkedIn..... ..... The more you give, the more you get!