Recruiting on LinkedIn
Made Simple!
© Kathy Bernard, 2013
You will receive a 6-page Take Action! Guide

• To easily
  implement
  the action
  steps
• Quickly
  improve your
  profile
• Immediately
  recruit more
  effectively on
  LinkedIn
About Kathy Bernard
• 27 awards for communications excellence
• 1,100+ LinkedIn skills endorsements
• Creator of Getajobtips.com to help job seekers find YOU
  and TalentLookout.com to help YOU find them
• Specialist: Complex concepts into powerful action steps
• LinkedIn maximizer for recruiters and job seekers
For your eyes only
• The following presentation is copyrighted and proprietary
• Do not forward or copy the presentation or Take Action!
  Guide
• A recorded version is available on TalentLookout.com
• A live webinar presentation with Q&A can be scheduled
LinkedIn: Essential for recruiters
•    World’s largest professional network
•    200+ million members in 200+ countries. 40% in U.S.
•    Active seekers and passive candidates are on LinkedIn
•    Your competition is using it and perfecting their game




    Eradicate post and pray.
    Through LinkedIn, you can find
    the right candidates ... and the
    right candidates can find you.
Here’s what I mean …
• 93% of recruiters use LinkedIn to successfully fill
  positions (Only 19% do on Facebook | 13% on Twitter)
• 82.6% plan to spend more on LinkedIn




Source: Bullhorn (2012 statistics)
Informal recruiting works …
• 27% of U.S. jobs are filled informally
• 86% of $100,000+/year jobs are filled informally
• The higher the salary the more likely it will be filled
  informally (through relational recruiting)




Source: North Carolina State University, 2013
Assumptions
• You have a LinkedIn account
  Upgraded to premium (I will discuss general benefits first)

• Basic understanding of LinkedIn
  (If new to LinkedIn, request LinkedIn Boot Camp webinar)


• General understanding of how to grow your network …
  but want your network to be a lead-generating machine
  (Top candidates, candidate referrals and potential clients)
Today’s Focus
• Maximizing your use of LinkedIn to …
  o Find/engage qualified candidates
  o Announce the types of candidates you seek
  o Get unknown candidates to contact you
  o Build/strengthen relationships with passive candidates
  o Post jobs that drive response
  o Attract new clients
  o Impress current clients
Aspects we’ll cover include …
• Pumping up your profile

• Finding top candidates

• Using LinkedIn groups

• Building your network

• Benefiting from your premium account and free tools

• Using your Status Update box in powerful ways

• Maximizing your LinkedIn company page
Throughout, I will share …
• Why to take such actions
• Best practices from top recruiters
• “LinkedIn Star” tips that will set you apart
Let’s get started!

   Recruiting on LinkedIn
   Made Simple!
      View the full presentation as a
   recorded webinar for $79 per person

Schedule the presentation as a live webinar
      with Q&A for $129 per person

     To order contact Kathy Bernard
 314-620-1184 | kathy@getajobtips.com

Recruiting on linked in made simple order now 2013

  • 1.
    Recruiting on LinkedIn MadeSimple! © Kathy Bernard, 2013
  • 2.
    You will receivea 6-page Take Action! Guide • To easily implement the action steps • Quickly improve your profile • Immediately recruit more effectively on LinkedIn
  • 3.
    About Kathy Bernard •27 awards for communications excellence • 1,100+ LinkedIn skills endorsements • Creator of Getajobtips.com to help job seekers find YOU and TalentLookout.com to help YOU find them • Specialist: Complex concepts into powerful action steps • LinkedIn maximizer for recruiters and job seekers
  • 4.
    For your eyesonly • The following presentation is copyrighted and proprietary • Do not forward or copy the presentation or Take Action! Guide • A recorded version is available on TalentLookout.com • A live webinar presentation with Q&A can be scheduled
  • 5.
    LinkedIn: Essential forrecruiters • World’s largest professional network • 200+ million members in 200+ countries. 40% in U.S. • Active seekers and passive candidates are on LinkedIn • Your competition is using it and perfecting their game Eradicate post and pray. Through LinkedIn, you can find the right candidates ... and the right candidates can find you.
  • 6.
    Here’s what Imean … • 93% of recruiters use LinkedIn to successfully fill positions (Only 19% do on Facebook | 13% on Twitter) • 82.6% plan to spend more on LinkedIn Source: Bullhorn (2012 statistics)
  • 7.
    Informal recruiting works… • 27% of U.S. jobs are filled informally • 86% of $100,000+/year jobs are filled informally • The higher the salary the more likely it will be filled informally (through relational recruiting) Source: North Carolina State University, 2013
  • 8.
    Assumptions • You havea LinkedIn account Upgraded to premium (I will discuss general benefits first) • Basic understanding of LinkedIn (If new to LinkedIn, request LinkedIn Boot Camp webinar) • General understanding of how to grow your network … but want your network to be a lead-generating machine (Top candidates, candidate referrals and potential clients)
  • 9.
    Today’s Focus • Maximizingyour use of LinkedIn to … o Find/engage qualified candidates o Announce the types of candidates you seek o Get unknown candidates to contact you o Build/strengthen relationships with passive candidates o Post jobs that drive response o Attract new clients o Impress current clients
  • 10.
    Aspects we’ll coverinclude … • Pumping up your profile • Finding top candidates • Using LinkedIn groups • Building your network • Benefiting from your premium account and free tools • Using your Status Update box in powerful ways • Maximizing your LinkedIn company page
  • 11.
    Throughout, I willshare … • Why to take such actions • Best practices from top recruiters • “LinkedIn Star” tips that will set you apart
  • 12.
    Let’s get started! Recruiting on LinkedIn Made Simple! View the full presentation as a recorded webinar for $79 per person Schedule the presentation as a live webinar with Q&A for $129 per person To order contact Kathy Bernard 314-620-1184 | kathy@getajobtips.com