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LinkedIn 2020
LinkedIn is a social media platform for professional networking. It allows users to build their professional profile, connect with colleagues and peers, engage in online discussions, share their expertise, and find suitable job opportunities and business partners. Key features of LinkedIn include building a CV/resume, connecting with others, joining groups, posting and finding jobs, messaging other members, and accessing notifications. The platform has grown significantly since its launch in 2003, reaching over 800 million members globally.
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LinkedIn 2020
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- 2. Aboutthe Session Focus onthe Concept, not the technical Details Platforms are always changing LinkedIn Concept Build your CV Connect with Peers Engage in Discussions Share your Expertise Empower your Company Find Suitable Calibers
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- 4. LinkedIn LinkedIn isan American business and employment- oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs
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- 14. 2002 Reid Hoffmanrecruits a team of old colleagues from SocialNet and PayPal to work on a new idea. They setup office in Reid’s 1-bedroom apartment. A look at LinkedIn history: LinkedIn’s website in 2002
- 15. 2003 • Six monthsafter Reid assembles “the dream team”, LinkedIn officially launches on May 5, 2003. Growth starts out slow with as little as 20 new registered users on the worst days. • Reid Hoffman and his team manage to work out enough kinks to impress and attract a series A investment from Sequoia Capital • LinkedIn moves into a new office on the third floor of 1975 El Camino Real in Mountain View • Growth accelerates with the introduction of address book uploads in late 2003 • LinkedIn introduces new features like Groups and partners with American Express to promote its offerings to small business owners
- 16. 2004 • LinkedIn movesinto a new office on the third floor of 1975 El Camino Real in Mountain View • Growth accelerates with the introduction of address book uploads in late 2003 • LinkedIn introduces new features like Groups and partners with American Express to promote its offerings to small business owners LinkedIn celebrates reaching 500,000 members (Source: LinkedIn)
- 17. 2005 • LinkedIn introducesits first premium services: Jobs and Subscriptions • The company moves into its fourth office in three years LinkedIn’s first premium service (Source: LinkedIn)
- 18. 2006 • With thelaunch of public profiles, LinkedIn begins to stake its claim as the quintessential professional online profile • The company achieves profitability, and core features like Recommendations and People You May Know are introduced LinkedIn reaches 5 million members (Source: LinkedIn)
- 19. 2007 • After fouryears as CEO, Reid steps aside to run the products division and brings in Dan Nye to lead the company • LinkedIn moves to Stierlin Court and opens a Customer Service center in Omaha • LinkedIn Answers launches in January 2007 LinkedIn launches “Answers” (Source: LinkedIn)
- 20. 2008 • Global LinkedInhistory is made with the opening of its first international office in London • Spanish and French language versions of the site are launched • A mobile version of the site was launched in February 2008 that gave access to a reduced set of features • Sequoia Capital, Greylock Partners and other venture capital firms purchased a 5% stake in the company for $53 million, pushing their post-money valuation to approximately $1 billion • LinkedIn launches LinkedIn DirectAds as a form of sponsored advertising • Jeff Weiner joins LinkedIn first as President, then CEO, and brings focus and clarity to LinkedIn’s mission, values and strategic priorities • LinkedIn hits 50 million members milestone
- 21. 2009 • Jeff Weinerjoins LinkedIn first as President, then CEO, and brings focus and clarity to LinkedIn’s mission, values and strategic priorities • LinkedIn hits 50 million members milestone LinkedIn reaches 50 million members (Source: LinkedIn)
- 22. 2010 • LinkedIn’s growthbegins to accelerate at unprecedented rates and reaches 90 million members with nearly 1,000 employees in 10 offices around the world • LinkedIn opens an International Headquarters office in Dublin, Ireland • LinkedIn receives a $20 million investment from Tiger Global Management LLC at a valuation of approximately $2 billion • Mspoke becomes LinkedIn’s first acquisition and improves its 1% premium subscription ratio • Silicon Valley Insider ranks the company No. 10 on its Top 100 List of most valuable start ups • In November 2010, LinkedIn begins allowing businesses to list products and services on company profile pages • LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol “LNKD”, price of IPO was $45 per share. • Shares of LinkedIn rise as much as 171% in their first day of trading on the New York Stock Exchange • LinkedIn earns $154.6 million in advertising revenue alone for 2011, surpassing Twitter • LinkedIn Polls are introduced to their one million groups • LinkedIn acquires CardMunch, a mobile app maker that scans business cards and converts into contacts • In July 2011, LinkedIn launched a new feature allowing companies to include an “Apply with LinkedIn” button on job listing pages
- 23. 2011 • LinkedIn filedfor an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol “LNKD”, price of IPO was $45 per share. • Shares of LinkedIn rise as much as 171% in their first day of trading on the New York Stock Exchange • LinkedIn earns $154.6 million in advertising revenue alone for 2011, surpassing Twitter • LinkedIn Polls are introduced to their one million groups • LinkedIn acquires CardMunch, a mobile app maker that scans business cards and converts into contacts • In July 2011, LinkedIn launched a new feature allowing companies to include an “Apply with LinkedIn” button on job listing pages The LinkedIn team on the day of IPO (Source: LinkedIn)
- 24. 2012(New LinkedIn) • LinkedIn introducesa new look to profile pages, new features and updated versions of their mobile apps • In the spring of 2012, LinkedIn leased 57,120 square feet on three floors of the One Montgomery Tower building in the Financial District of San Francisco (expanded to 135,000 square feet by 2014) • The famous 2012 LinkedIn hack occurs, resulting in personal data being compromised for over 6 million users • In July 2012, LinkedIn acquired 15 key Digg patents for $4 million including “click a button to vote up a story” patent • From September 2012, LinkedIn began allowing users to endorse each other’s skills • The LinkedIn Influencers program launches in October 2012 and brings together more than 300 of the world’s top thought leaders including Bill Gates, Richard Branson and Deepak Chopra to share their professional insights with the LinkedIn community Richard Branson’s LinkedIn Influencer page
- 25. 2013 • LinkedIn reaches225 million members, growing at a rate of more than two new members per second • With 20 million users, India has the fastest-growing network of users as of 2013 • As of January 31, 2013, the LinkedIn Answers feature is no longer supported • On July 23, 2013, LinkedIn announces their new advertising service: Sponsored Updates • In October 2013, LinkedIn announced a service for iPhone users called “Intro”, which inserts a thumbnail of a person’s LinkedIn profile in correspondence with that person when reading mail messages in the native iOS Mail program • Documents released by NSA whistleblower Edward Snowden reveal that British GCHQ infiltrated the Belgacom network by luring employees to a false LinkedIn page LinkedIn celebrates hitting 200 million users (Source: LinkedIn)
- 26. 2014 •LinkedIn celebrates its11th anniversary •In January 2014, the countries with the most LinkedIn users were: 1.United States (93 million) 2.India (24 million) 3.Brazil (16 million) 4.United Kingdom (14 million) 5.Canada (9 million) •LinkedIn acquires job matching service Bright In February for $120 million •In April 2014, LinkedIn announces their new lease for 222 Second Street, a 26-story building under construction in San Francisco’s SoMa district, to accommodate up to 2,500 of its employees •LinkedIn reaches market capitalization of $22.66 billion as of May 2014 •LinkedIn hits 300 million users as of April 2014 The LinkedIn team at HQ in California celebrating 300 million users (Source: LinkedIn)
- 27. 2016 On June13, 2016, Microsoft announced that it would acquire LinkedIn for $196 a share, a total value of $26.2 billion and the largest acquisition made by Microsoft to date. The acquisition would be an all-cash, debt-financed transaction. Microsoft would allow LinkedIn to "retain its distinct brand, culture and independence", with Weiner to remain as CEO, who would then report to Microsoft CEO Satya Nadella. Analysts believed Microsoft saw the opportunity to integrate LinkedIn with its Office product suite to help better integrate the professional network system with its products. The deal was completed on December 8, 2016.
- 28. 2017 Soon afterLinkedIn's acquisition by Microsoft, on Jan 19, 2017, LinkedIn's new desktop version was introduced. The new version was meant to make the user experience seamless across mobile and desktop. Some of the changes were made according to the feedback received from the previously launched mobile app. Features that were not heavily used were removed. For example, the contact tagging and filtering features are not supported any more. Following the launch of the new user interface, some users, complained about the missing features which were there in the older version, slowness, and bugs in it. The issues were faced by both free and premium users, and with both the desktop version and the mobile version of the site.
- 29. 2019 In 2019,LinkedIn launched globally the feature Open for Business that enables freelancers to be discovered on the platform. LinkedIn Events was launched in the same year LinkedIn Open for Business Feature
- 30. 2020 In June2020, Jeff Weiner stepped down as CEO and become executive chairman after 11 years in the role. Ryan Roslansky stepped up as CEO from his previous position as the senior vice president of product. In late July 2020, LinkedIn announced it laid off 960 employees, about 6 percent of total workforce, from the talent acquisition and global sales teams. In an email to all employees, CEO Ryan Roslansky said the cuts were due to effects of the global Covid-19 pandemic. Jeff Weiner & Ryan Roslansky
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- 32. The LinkedIn Family LinkedIn Learning/ Lynda Insights Post a Job Find Leads Groups ProFinder Salary Talent Solutions Sales Solutions Post a Job Marketing Solutions Learning Solutions Advertising SlideShare
- 33. Insights https://business.linkedin.com/talent -solutions/talent-insights LinkedIn Talent Insightsempowers talent acquisition professionals, analysts, and company leaders, to make confident business decisions based on data-driven insights. It allows them to recruit and manage talent more strategically.
- 34. Post aJob https://www.linkedin.com/ta lent/post-a-job Posting yourjob on LinkedIn allows you to reach the world's largest professional network to connect your job with qualified candidates. You can post your job opening in minutes, track applicants, and share top picks with your team to gather valuable feedback.
- 38. FindLeads (SalesNavigator) https://www.linkedin.com/premiu m/products/?intentType=FIND_LEA DS&upsellOrderOrigin=premium_n av_more_products_panel LinkedIn Sales Navigator,available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker.
- 39. Unlock sales opportunitieswith Sales Navigator Designed for sales professionals, LinkedIn Sales Navigator helps you focus on the right people and companies, stay up-to-date on what’s happening with your accounts, and build trust with your prospects and customers. Use advanced search filters to find leads Find leads with Sales Navigator’s advanced filters, including Geography, Seniority Level, Company Size, and more. Create lead lists with your own criteria With Sales Navigator custom lists, you’re able to segment your pipeline based on what’s relevant to you, prioritize your list based on Sales Navigator spotlights, and take notes about your lead or account directly within a list. Discover new leads with customized suggestions Find the right accounts and prospects for you - effortlessly. Get new leads delivered straight to your homepage and inbox with Lead Recommendations. Focus on your target accounts Account Pages lets you save companies and people you care about in one place and easily access their profiles. Contact decision makers, even if you’re not connected Use your InMails a month to reach decision makers directly, even if you don’t have their email address. Start meaningful conversations with insights from their extended profiles. Stay up-to-date on prospects you care about Get relevant insights on the accounts and prospects you’re interested in. With real-time sales intelligence delivered straight to your homepage and inbox, you’ll always be in the know.
- 42. Groups https://www.linkedin.co m/groups/ LinkedIn Groupsprovide a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build valuable connections. You can find groups to join by searching at the top of your homepage or viewing the groups you've already joined.
- 43. ProFinder https://www.linkedin.co m/profinder LinkedIn ProFinderis LinkedIn's professional services marketplace that helps you find the best freelance or independent professionals in your area. It's currently only available within the U.S. and within specific service categories.
- 45. Salary https://www.linkedin.co m/salary/ LinkedIn Salaryis a resource for you to obtain job salary insights and understand the various factors that impact pay for roles so you can make more informed career decisions.
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- 50. Post aJob https://www.linkedin.com/ta lent/post-a-job Posting yourjob on LinkedIn allows you to reach the world's largest professional network to connect your job with qualified candidates. You can post your job opening in minutes, track applicants, and share top picks with your team to gather valuable feedback.
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- 54. SlideShare was acquiredby LinkedIn in 2012, and LinkedIn itself acquired by Microsoft in 2016. Scribd will take over operation of the SlideShare business on September 24. SlideShare will continue to operate as a standalone service, separate from Scribd, and will continue to be well-integrated with LinkedIn.
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- 59. Lynda/LinkedIn Learning With LinkedInLearning, you can: Access 16,000+ expert-led courses Cancel anytime, and the first month is free Earn a certificate when you complete a course Receive course recommendations tailored to you Use project files and quizzes to practice while you learn View courses anytime on your computer or phone
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- 64. MyLearning In Progress Saved My Collections Learning history
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- 67. CourseClub https://learning.linkedin.com/course-club Welcometo LinkedIn Learning's Course Club! Each quarter, we unlock a selection of our most popular online courses. These courses will help you keep your skills sharp, and give you a sneak peek into how LinkedIn Learning can help your team or organization develop the most in demand skills.
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- 122. 1) Usea Professional Headshot Photograph 2) Captivate the Reader with a Strong Headline 3) Complete the Summary Section of your Linkedin Profile 4) Add your Work History / Voluntary Experience 5) Complete the Education and Courses Sections 6) Add Skills and Expertise 7) Get Connected 8) Get at Least 3 Recommendations 9) Secure a Vanity URL 10) Tell People What Interests You 11) Complete your Contact Information 12) Use the Website Details Section
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- 176. Workshop CREATING / ENHANCING YOURPROFILE JOINING AND ENGAGING WITH RELEVANT GROUPS
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