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LinkedIn Marketing Strategy
This document outlines LinkedIn marketing strategies for WSG Systems Corp, including using LinkedIn to position the company and its employees as experts, announce products and services to potential clients, and respond to service requests to generate business. Key aspects of the strategy are maintaining a presence on LinkedIn to increase the visibility of the WSG brand and connecting with the right professional contacts, while positioning themselves as experts rather than salespeople.
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LinkedIn Marketing Strategy
- 1. LinkedIn Marketing StrategyFisherLaishramWSG Systems Corp.
- 2. AgendaOutbound & InboundMarketingWhat is Linkedin? We all know it… or do we?Why Linkedin?WSG Marketing Strategies
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- 5. What is LinkedIn?8.5million professionals, 130 industries89,000 are CEO, and nearly half a million others occupy another job in the C-suiteAll 500 of the Fortune 500 are represented1 new member every secondAverage user belongs to at least 3 to 4 groupsThe average LinkedIn user is 39 and makes $139,000 a year
- 6. Why LinkedIn?Free!!! most of it Not >professional siteGLOBAL market reachIncrease VISBILITY of WSG “the brand”Reaching the “Right People” Generate trafficFacilitate introductionExperts opinions Competitors/Industry health
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- 8. WSG Marketing Strategy(1/2)Mantra: “We are not SALESMAN …..We are EXPERTS”Getting the basic RIGHT!!!
- 9. WSG Marketing Strategy(2/2)Marketing SessionsAnswersServicesSearchGroupsPollsEventsPresentationBuzzNetworkRecommendCompetitors ORIndustryNew Market &OpportunitiesLinkedin CrowdownerBrand Visibility
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- 12. Announces Product& Services
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- 15. Responding toService Request
- 16. Right ContactAnyQuestion?Thank you for your attention!!!!