LinkedIn
Your 2019
Networking
Power Tool
ECU Women in Business
Jo Saunders
• Your Personal Brand
• The 5 key parts of your profile
• How to showcase your talents
• How to find & be found
• How to engage with your network
Career Brand
Copyright Wildfire Social Marketing 2019
Network
200+
Search Engine
10M+ Au 20M Jobs
Professional
90K Schools
30M Companies
610M+Countries
How will you
stand out?
3 Seconds
Who do you want
What do you want
to be known by?
to be known for?
Does your
LinkedIn
Profile….
•Represent your value?
•Share your vision?
•Showcase your talents?
•Establish credibility?
•Show up in search?
Search & Social
Research
Visibility – Influence - Authority
Find – Follow – Engage
Post & Publish
Presence
Personal Brand/
Position
Build a
Network
Credibility &
Thought
Leadership
Engagement &
Influence
Copyright Wildfire Social Marketing 2019
Mastery
LinkedIn
4 Cs of
Copyright Wildfire Social Marketing 2018
Personal
Brand
Skills &
Talent
Clients
Career
Passion
Personality
Purpose
➨ Future
X
Volunteer
1. VISUAL
Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Story – 1st
person
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
Profile Photo
EXPERIENCE Curate, Create
and Converse
CONTENT +
CONTEXT
Elevator Pitch
Keywords
2. COPY
3. MEDIA
Expertise
4. SOCIAL PROOF
5. ACTIVITY
Showcase
Highlight
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ACTIVITY
1. [Expertise] [Title] [Industry]
» Headline Hacks eBook
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Headline = Value Proposition & Elevator Pitch
2. [Expertise] graduate seeking
[Title] in [Industry]
Camera Operator // Film Student at North Metro
TAFE // Screen & Media // Film & Television
ACTIVITY
Partner Up
Does your
headline position
you well?
Social Proof
“Who are your
ideal connections
& the influencers
of them?”
@JoSaundersAU
NETWORK
Copyright Wildfire Social Marketing 2019
Connection Types
• Ideal Employers & Decision Makers
• Influencers of your ideal clients
• Peers & Potential Partners
• Authorities & Authors
• Industry Leaders
• Suppliers
• ???
Research
Reverse
Engineer
& Reflect
Connect
To Decision
Makers
Career Prep
you may see their posts
they don’t see yours
you can't send messages
Connect
or Follow
Copyright Wildfire Social Marketing 2018
X
Start a
conversation
Best Practice
Find your digital
business card
Share
Scan
Connect
ACTIVITY
ACTIVITY
Build Your
Network
NEW
Increase Visibility Get Active & Engaged
Recruitment
Ready
Homework
Audit
Adjust
Activate
REQUEST
BLUEPRINT
Copyright Wildfire Social Marketing 2019
Like /
Comment
Follow
Connect
Welcome
Message
Engage
Schedule
Business
Social
Search & View
Engage
Copyright Wildfire Social Marketing 2019View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity Via message
Call / Meeting
With Conversation
& context
What will
you say?
ECU Women in Business LinkedIn Session

ECU Women in Business LinkedIn Session