How to Build
Visibility, Authority
& Influence with
LinkedIn
Australia’s LinkedIn Demystifier
Jo Saunders
» Be FOUND
» Be REMEMBERED
» Be CHOSEN
Personal /
Career Brand
Build a
Network
Thought
Leadership
Engagement &
Leverage
Copyright Wildfire Social Marketing 2018
Mastery
LinkedIn
Get Found
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Personal
Brand
Skills
Contracts
Passion
Personality
Purpose
Clients
Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Share your
Career Story
to Create
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
ACTIVITY &
ENGAGEMENT
Profile Photo
EXPERIENCE
Curate, Create
and Converse
in areas of
your expertise
or industry
CONTENT
Elevator
Pitch
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Homework
Research
Refresh
Review
Reboot
Profile BluePrint
Request
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Why Engage Help?
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“Don’t collect
connections…
Build relationships,
through engagement to
influence more people”
@JoSaundersAU
Get Connected
Connection Types
• Ideal clients
• Conference Organisers
• Influencers of your ideal clients
• Strategic partners
• Authorities, authors, trainers
• Industry leaders
• Suppliers
• Talent…. Potential employees
Find Your Voice
Connect with
conversation
Start a
conversation
Engage
Research
Get Active
Find & Follow
Post & Publish
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Hot
Spots
1:9
Reactive vs
Proactive
Social Intelligence
Get Personal
Congrats on …
the new job,
your anniversary,
your birthday,
getting dressed!
Discover content via #
Like /
Comment
Follow
Connect with
Conversation
& context
Welcome
Message
Share
Schedule
Copyright Wildfire Social Marketing 2017
Business
Social
Search & View
Engage
Success Metrics
Engagement… Messages… Emails… Calls
Review…
Reboot
Visibility … Authority… Influence
Book…
@JoSaundersAU
jo@wildfiresm.com
in / josaunders
Connect
Let’s
wildfiresocialmarketing.com

#UppercaseConference LinkedIn Training