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179M+
Asia Pacific
Jan 2020
Visibility Authority Influence
Enhance Establish Earn
Network
200+
Search Engine
11M+ Au
20M+ Jobs
Professional
90K Schools
30M+ Companies
673M+
Countries
2 /second
87M+
Millennials
Personal Brand
44% monthly
40% daily
50% +
94%B2B Content
Distribution
engagement
Professional
+phone
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Shutterstock
2Volunteers
“Who are the
influencers of your
ideal connections?”
@JoSaundersAU
Copyright Wildfire Social Marketing 2019
Network
Connection
YOU
Their connection
= your prospect
More prospects
NEW
Find &
connect
with people
nearby
DEMO
Best PracticeX
Start a
conversation
Best Practice
Who to Connect with?
People you meet at #LLBeBetter
Decision
Makers
Influencers of …
Peers
Leaders
Stakeholders
Talent
Mentors /
Mentees
Friends
Scroll Test
Does your
profile
capture
attention?
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Shutterstock
“Your brand is
what other
people say about
you when you’re
not in the room”
Jeff Bezos
Founder and CEO of Amazon
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Shutterstock
DigitalRoom
First Impressions
LinkedIn is one of
the top sites that
Google crawls
36.8M
[Keyword focused role] [who
solves problem X] // [company]
Sustainability for leaders to create cultural
change // XYZ Consulting
Create a Leading Headline
1. VISUALS
Background
HEADLINE
SKILLS
ABOUT
Story
RECOMMENDATIONS
ACCOMPLISHMENTS
Profile Photo
EXPERIENCE
Curate, Create
and Converse
Elevator Pitch
Keywords
2. VALUE
4. VIDEO
Expertise
3. VALIDATION
5. VOICE
21x
Profile
X
AUDIT
Why Use LinkedIn?
Review » Reboot » Mentoring
Networking
💭 A ‘like’ is a nod of agreement
🗯 A ‘reaction’ is a nod + context
💬 A ‘comment’ is conversation
Like / Comment
Follow
Connect
Message
Engage
Schedule
Search & View
Engage
View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity
Via message
Call / Meeting
With Conversation
& context
#Connectfluence
Engagement …. Messages …. Emails …. Calls … Opportunities
Copyright Wildfire Social Marketing 2020
#Connectfluence Metrics
Encourage
& Engage
Stories &
Reflection
Build Your
Hashtags
@Mention
Copyright Wildfire Social Marketing 2020
React
Comment
Share
Video
DocumentsPhotos
#
»
Brand
#LLBeBetter
Find your digital
business card
Share
Scan
Connect
In Person
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Shutterstock
Personal brand marketing strategist showing
graduates, leaders and teams how to enhance
visibility, earn influence and establish authority
using LinkedIn and social media tools.
• Linkedin.com/in/josaunders
• @JoSaundersAU
• wildfiresocialmarketing.com/
Connect & Request Slides

Create & Cultivate Your Professional Network with LinkedIn / WCIE 2020