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Staffing event IT
This document summarizes a LinkedIn event that took place on September 26, 2013 in the Netherlands. The agenda included a welcome from Bobby Munster and presentations on LinkedIn solutions from Michelle and Alex, including how to influence LinkedIn members, opportunities for small and medium businesses on LinkedIn, and trends and measuring success. Harald Stadermann then presented on LinkedIn product mixes. The document also includes slides on LinkedIn trends in talent attraction, how people use LinkedIn, measuring branding success, and an overview of LinkedIn products for sourcing, automatic sourcing, and recruitment media.
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Staffing event IT
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- 4. Staffing event IT MostPopular Most Endorsed Earliest Adopter Most Connected Michel Koning Timon Rammeloo Govert Hamelink Martin Wever
- 5. TALENT SOLUTIONS©2012 LinkedInCorporation. All Rights Reserved. 5 AGENDA Tijd Onderwerp Wie 10:00 – 10:15 Welkom/Nederlandse recruiting trends Bobby Munster 10:15 – 11:45 LinkedIn Solutions: • Social Media • “Hoe beïnvloed je members op LinkedIn” • Kansen voor een MKB organisatie met LinkedIn • Trends • Hoe meet je successen Michelle & Alex 11:45 – 12:00 Presentatie product mix Harald Stadermann 12:00 – 13:00 Lunch & Afsluiting
- 6. TALENT SOLUTIONS Top 4trends in het aantrekken van talent waarvan u op de hoogte moet zijn Nederland ©2013 LinkedIn Corporation. Alle rechten voorbehouden. Internationale wervingstrends 2013
- 7. TALENT SOLUTIONS 1 De 4belangrijkste trends in recruitment 2 3 4 Sociale professionele netwerken Het werven via mobiel Het in contact komen met passieve professionals Company/Employer branding
- 8. TALENT SOLUTIONS Sociale professionelenetwerken: de snelst groeiende bron van talentwerving in Top 5 van belangrijkste bronnen voor talentwerving
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- 10. TALENT SOLUTIONS Mobiele werving Eennieuwe vorm van werving die belangrijker wordt
- 11. TALENT SOLUTIONS Het incontact komen met passieve professionals
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- 13. TALENT SOLUTIONS©2012 LinkedInCorporation. All Rights Reserved. 13 Studenten markt: • 84% of Benelux student members are using LinkedIn • 71% Benelux students are willing to relocate for a job • 65% Recentelijk actief geweest • 43% Heeft een company status update gezien • 57% Leest InMails • 24% Bezoekt company pages • 44,194 Titel Consultant • 23,188 Titel Engineer • 11,754 Titel Developer • 8,177 Titel Software Engineer • 4,689 Titel System Engineer • 2,951 Titel Programmer 15,479 Companies Represented Top Companies: UNIT4 Group Exact Ordina Atos Inter Access Nspyre
- 14. TALENT SOLUTIONS An Introductionto LinkedIn Media Alex Charraudeau – Media Solutions Consultant Michelle Lederman – Account Manager Amsterdam September 2013 Last update: January 8, 2013
- 15. TALENT SOLUTIONS Agenda 1. Evolutionof Recruitment Marketing 2. Introduction to Social Media 3. How People Use LinkedIn 4. Where do you fit in? 5. How to measure success 16
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- 17. “The best recruitersact like marketers…” 18
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- 22. How do peopleuse LinkedIn? 23
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- 31. How does itcompare to other places? 33
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- 34. Where are youtoday? 36
- 35. TALENT SOLUTIONS Staffing companiesare shifting to more efficient strategies CRM/ ATS reliance, Reactive Sourcing excellence, team-wide pipelining Internal and external talent engagement Post-and-pray Targeted engagement Engage everywhere, including mobile Employees as niche brand ambassadors Success metrics World class marketing of brand Talent data guides business strategy Developing Foundational Strategic Early emphasis on passive talent/ Biz Dev Job board and social recruiting Defined Unique Selling Proposition Traditional Segment-specific campaigns 37
- 36. Staffing companies arebecoming more strategic Reactive: Labor-intensive Applicant quantity focus Req to req process Developing Foundational Strategic Traditional Strategic: Efficient Quality of placement focus Proactive pipeline-based process 38
- 37. How can youplan for success? 39
- 38. TALENT SOLUTIONS Review –Five Steps To Social Recruiting Success 1. Management have to change their business 2. Establish the business objectives 3. Research your audience and think of a strategy 4. Create tactics for each channel 5. Analyse, measure, iterate, analyse, measure, iterate 40
- 39. What branding lookslike and how we measure it 41
- 40. TALENT SOLUTIONS 42 Putthe right message in front of theright audienceon your careers page Establish your market expertise and deliver unique messages for clients, candidates, and internal hiring • Geography • Function • Industry • Seniority
- 41. TALENT SOLUTIONS 43 TargetedContent Enhances Job Postings
- 42. TALENT SOLUTIONS Drive targetedpassive candidates to your careers page through ad campaigns 44
- 43. TALENT SOLUTIONS The adcampaign will drive relevant traffic to the careers page 45 Career Page Traffic in September is through 20th September (The campaign has 8 more days left to deliver) 0 500 1.000 1.500 2.000 2.500 3.000 jan-13 feb-13 mrt-13 apr-13 mei-13 jun-13 jul-13 aug-13 sep-13 Organic Traffic Campaign Traffic Job Clicks Launch of Traffic Driving Campaign 600,026 Ad impressions delivered 3,149 Clicks ~30% of traffic to Careers Page is clicking on a job
- 44. TALENT SOLUTIONS Follower growthincreases 60% increase in traffic from LinkedIn on corporate website Increase in new visitors to corporate website
- 45. TALENT SOLUTIONS Engaged memberswho are already interacting with your employees 47
- 46. TALENT SOLUTIONS 48 810 482 463 467 2421 1594 6201 6050 5799 5354 5530 5308 March April May June July August Trafficto Employee Profiles Traffic to Career Page Utilize your employees as brand ambassadors by owning the ad space on their profile page The #1 activity on LinkedIn is viewing other members profiles On average, recruiters have 10x more activity on their profiles
- 47. Why building yourbrand on LinkedIn is important 49
- 48. TALENT SOLUTIONS Increase yourfollowers on LinkedIn 71% 68% 61% New Jobs News and Insight New Projects and Initiatives 6,747 followers6,998 followers7,204 followers7,698 followers8,012 followers8,557 followers9,389 followers10,000 followers!!! Follow
- 49. TALENT SOLUTIONS Engagement improvesthe effectiveness of your proactive outreach 0% 10% 20% 30% 40% 50% 60% Not Engaged with Brand Engaged with Brand InMail Response Rates 24% 52% 12% increase in response after ad campaign launched
- 50. TALENT SOLUTIONS Establish yourbrand as best in class
- 51. Product mix ©2012 LinkedInCorporation. All Rights Reserved. 53
- 52. TALENT SOLUTIONS LinkedIn allowsagencies to generate value for their clients in multiple ways Proactive Sourcing Automatic Sourcing 54 Recruiter & Talent Pipeline238M+ Professionals on LinkedIn LinkedIn Career Page LinkedIn Jobs Recruitment Media Ideal Placements for Your Clients
- 53. TALENT SOLUTIONS 836 followers 836followers Veteran MobileTop Performer Find and Engage the world’s best passive talent Expand your reach to Access the full network Added to project Met her. Ready to move in 6 months. Follow up in Oct. Talent Verzekeringen Talent Verzekeringen Megan Jain at Acme Systems San Francisco Bay Area I Internet I via Networking Talent Verzekeringen 55 Engage candidates directly with InMail Manage your pipeline of talent
- 54. TALENT SOLUTIONS LinkedIn Recruiter: Superchargeyour employee productivity while reaching the world’s best talent Efficient and Collaborative Contact any LinkedIn member directly 50 InMail per month per license Send bulk InMails to reduce time Own the data Automate workflow with search alerts Stay organized with group folders Collaborate via shared projects & notes Management reports Proactive Sourcing 56 Unrestricted Search Access to the full network of 200M+ Directly contact people of interest Full profile views
- 55. TALENT SOLUTIONS Engaging world-classtalent at scale does not stop at proactive outreach… Automatic Sourcing 57 238M+ Professionals on LinkedIn LinkedIn Career Page LinkedIn Jobs Recruitment Media Ideal Placements for Your Clients
- 56. TALENT SOLUTIONS Financial Analyst Bankof America Sr. HR Director Gap Inc.Amazon Sr. Haselhoff Groep HR Director Haselhoff Groep Finance Manager Java developer Bryan Finance Analyst Erica Steve Director of HR Java developer Haselhoff Groep Java developer JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN LinkedIn allows you to target every candidate with relevant jobs automatically More applications come from LinkedIn recommended jobs than searches 5858 Automatic Sourcing
- 57. TALENT SOLUTIONS Members seepersonalized jobs every time they log in Erica Robertson Your ideal candidate Java developer Haselhoff Groep Java developer Java developer Juniper Networks LiveOps Java developer Senior 5959 Automatic Sourcing
- 58. TALENT SOLUTIONS What docandidates see when they visit your employees’ profiles? Viewing profiles is the #1 activity on LinkedIn 6060 Automatic Sourcing Erica Robertson Your ideal candidate Java developer
- 59. TALENT SOLUTIONS Engage themwith personalized messaging Erica Robertson Java Deceloper Picture yourself with a career in Information Technology at Haselhoff Groep Haselhoff Groep 6161 Automatic Sourcing Erica Robertson Your ideal candidate Java developer
- 60. TALENT SOLUTIONS Note: companypage viewers reflect unique members visiting your company page 62 Your company page experience is limited today 62 Automatic Sourcing Erica Robertson Your ideal candidate Java developer
- 61. TALENT SOLUTIONS Join theteam that is transforming the future. We are passionate about what we do. Companies Home | HaselhoffGroep Jobs at Ariel Hsiao Amazon ABOUT Watch the video for a peek into the fast- paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► Haselhoff Groep 101 followers Haselhoff Groep Haselhoff Groep Java developer Todd Logan VP of Finance Emily Meinhardt Account Executive Hillary Carroll Manager of Operations Java developer Java developer Java developer Director of Information Technology Director of Information Technology Senior Java developer Senior Java developer Careers Establish yourself as a trusted advisor to candidates with rich branding 6363 Automatic Sourcing Erica Robertson Your ideal candidate Java developer
- 62. TALENT SOLUTIONS Increased engagementwith talent doubles the effectiveness of your proactive outreach 64 Researching your company Viewing relevant jobs & media Following your company Likelihood to accept an InMail NO PREVIOUS ENGAGEMENT ~20% >30% >40% Researching or Viewing or Following 1 PREVIOUS TOUCHPOINT + + Erica Robertson Your ideal candidate Java developer
- 63. Bedankt voor jullieaanwezigheid en interesse! ©2012 LinkedIn Corporation. All Rights Reserved. 65