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New Google AI Mode: Everything You Need To Know & What To Do Next
Is your SEO strategy ready for Google’s new AI Mode? Is your 2025 SERP strategy in danger? What’s changed between traditional search mode and AI mode? 👈 Get clarity on what’s changed, what’s next, and how to stay ahead. Will Google’s New AI Mode Hurt Your Traffic? Join us as we explore early implications for click-through rates, organic visibility, and content performance so you can: -Spot AIO SERP triggers: Identify search types most likely to spark AI Overviews. -Analyze impact: Find out which industries are being hit hardest. -Audit AIO brand mentions: See which domains are dominating AI-generated answers. -Optimize visibility: Update your SEO strategy to stay competitive. -Accurately track AI traffic: Measure shifts in click-through rates, visibility, and content performance. In this actionable session, Nick Gallagher, SEO Lead at Conductor, as he gives you actionable SEO guidance in this new era of search engine results page (SERPs). Get recommendations for optimizing content to stay competitive as AI-generated answers grow in prominence. Google’s New AI Mode: Learn To Analyze, Adapt & Optimize Don’t wait for the SERPs to leave you behind. Register now to uncover if AI Mode will hurt your traffic, and what to do about it. 🛑 Can’t make it that day? Register to save your seat, and we’ll send you the recording after!
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New Google AI Mode: Everything You Need To Know & What To Do Next
- 2. Agenda ● Journey toA.I. Mode ● Where We Are Now ● What To Do About It
- 3. Journey To A.I.Mode
- 4. Google: In theBefore Times, 10 Blue Links, 0 Problems
- 5. Google Gen-AI: First,AI Overviews Launched
- 6. Google Gen-AI: Then,AIO Came to PAA
- 7. Google Gen-AI: Now,AI Mode Arrives in U.S.
- 8. Poll: What IsYour Top Priority in Preparing for AI Mode (and AI search in general)?
- 9. Where We AreNow
- 10. Every Brand isAbout to Face a Crisis “Our traffic is down 20%. We need to attack this AI thing at every angle.” - CMO, World’s largest financial data provider of Searches Ended without Click in 2024, up from 26% 2022 60% Paid Click Through Rate Reduction when AIO Present -28% Projected Organic Traffic Decline by 2028 via Gartner -50% Source: Gartner, SparkToro, Seer
- 11. AI Mode Traditional Search Whatstands out?
- 12. Traditional Search AIMode VS. Keywords Prompts
- 13. Traditional Search AIMode VS. Matching Meaning Matching Keywords Broad Match Phrase Match Exact Match Keyword = interior paint Dog Cat Prompt: “Kitten” Banana Apple Wolf
- 14. Educational Comparison CostAnalysis Recommendations Purchase Support Topic: Office Setup Remote Worker “How to set up a office if you work long hours?” “What are the best ergonomic chairs for remote work?” “Price of Herman Miller vs H1 Pro?” “Should I buy Herman Miller or H1 chair?” “Where to buy a black Aeron chair delivered today” “Office furniture assembly services near me?” Business Owner “How to create an inspiring workspace?” “What are the best computers for office?” “What's the price of dell versus lenovo?” “Is a dell or lenovo better for office use?” “Where to buy 20 dell inspirons with installation” “Local tech support for office equipment nearby” Student “What do you need for a good study area?” “Which small desks are best for a dorm and cheap?” “Are wayfair or ikea desks a better deal? “Wayfair or ikea desks for students?” “I want a white ikea desk and free shipping to me” “I need someone to repair the leg of my ikea desk today” Search Intent Persona Create an inspiring workspace with ergonomic furniture, natural light, calming colors, plants, and organized tech.. For buying 20 laptops in DC today, try Best Buy or Micro Center for Brand Visibility Sentiment Search Intent in store pickup Citations Understanding AI Answers
- 15. AI Mode: TechnicalFoundations ● Gemini 2.5 model (same as AIOs) ● Query fan-out technique ● Best at parsing javascript ● Leverages Google’s historical knowledge ● Limited availability While we’ll never know the full story on how AI Mode’s answers are generated, like we’ll never know all of the details about the traditional search algorithm, there have been some key early learnings:
- 16. AI Mode: ReportingLack of Reporting ● No segmentation of data ● Attribution issues in GA ● Non-existent referral reports There is currently very little we know about the amount of traffic driven by AI Mode (or AIOs)
- 17. What To DoToday
- 18. Poll: How AreYou Using AI in Your Marketing Processes Today?
- 19. Moving Beyond "Ranks"& Positional Obsession
- 20. Metrics need tochange to adapt to these new realities Traditional SEO Metrics (Still Relevant But Insufficient for AI) New Considerations for AI LLM Visibility Keywords & Keyword Rankings Semantic Relevance to Topics, Conversational Prompts Monthly Search Volume (MSV) Knowing Diverse User Intents & Prompt Variants Clicks & Impressions (from SERPs) Brand Mentions, Sentiment, & Citation Frequency Backlinks & Link Quality Citations by AI Engines as Authority Indicator Website Traffic from Search AI Bot Traffic & Referral Traffic
- 21. What To Do:New Emphasized Optimizations Emphasized by LLMS ● Schema ● Header structure ● Topic authority Old SEO isn’t dead, but it is shifting De-Emphasized by LLMs ● Titles & descriptions ● Link building ● Exact-match keywords
- 22. Track AI LLMvisibility & market share Accelerate your brand’s AI visibility and build a more impactful content strategy by uncovering where and how your brand is mentioned and cited in generative answer engines. AI Search Performance
- 23. Dominate AI search withwinning content Effortlessly create high-quality content at the scale you need to compete, in perfect sync with brand guidelines and audience intent. Writing Assistant
- 24. See your website contenthow AI sees it Uncover your next high-impact content opportunities with AI-powered analysis that reveals how generative answer engines truly see your site. AI Topic Map
- 25. What To Do:Action Items for Today ● Continue Educating Yourself ● Educate Int Stakeholders Now ● Double Down on Core Competencies ● Create & Optimize Content for All Search ● Use AI Tools to Compete in AI Search
- 26.