Downloaded 42 times
Uploaded byadlift
Data-driven SEO & content strategy to reduce your customer acquisition costs
The document discusses strategies to reduce customer acquisition costs (CAC) through data-driven SEO and content marketing. It emphasizes the significant impact of increasing SEO traffic on CAC and outlines various methods for enhancing SEO performance, including keyword analysis, competitive analysis, and content optimization. Key takeaways include the importance of synergizing SEO with paid search efforts and investing in high-return areas like 'People Also Ask' and featured snippets.
In this document
Powered by AI
Introduction to data-driven SEO and its impact on reducing customer acquisition costs (CAC). Key focus on driving SEO traffic effectively.
Increasing SEO traffic correlates with lower CAC. Research shows a significant reduction in CAC as SEO sessions increase.
Methods to boost SEO traffic through keyword analysis, technical SEO, and leveraging synergies with paid search campaigns.
Detailed breakdown of keyword analysis including high revenue products; emphasizing strategies like 'People Also Ask' and featured snippets.
Importance of optimizing for featured snippets with strategies to gain competitive advantages by focusing on SERP rankings.
Utilizing competitor analysis tools for actionable insights. Highlights Google ranking algorithms and the importance of quality links. The role of content marketing and link-backs in improving website authority; quality of content is critical for SEO success.
Key takeaways on increasing SEO traffic and CAC reduction, including synergy between SEO and paid efforts, and competitor insights.
Experience shared by Tynker on overcoming SEO challenges post-Google algorithm change. Strategies employed for recovery.
Results achieved through various optimizations, including increases in keyword rankings and SEO traffic growth for Tynker.
Closing remarks by presenters encouraging contact for further engagement and questions regarding the presentation.
More Related Content
![Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]](https://cdn.slidesharecdn.com/ss_thumbnails/bseocontentdesignitsroleinseoandaccessibility-230419114610-31da7d19-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Data-driven SEO & content strategy to reduce your customer acquisition costs
![[Not provided] Pubcon Vegas 2014 - Prashant Puri AdLift](https://cdn.slidesharecdn.com/ss_thumbnails/notprovided-pubconvegas2014-prashantpuriadlift-141007202747-conversion-gate01-thumbnail.jpg?width=640&height=640&fit=bounds)
![How to Salely Buylinkedin Connection-[Stap by Stap Guide].pdf](https://cdn.slidesharecdn.com/ss_thumbnails/howtosalelybuylinkedinconnection-stapbystapguide-251128160456-020f6973-thumbnail.jpg?width=640&height=640&fit=bounds)
Data-driven SEO & content strategy to reduce your customer acquisition costs
- 1. @patellom #brightonSEO Data-driven SEO& Content Strategy to Reduce your Customer Acquisition Costs @puriprashant Prashant Puri AdLift, Inc https://www.slideshare.net/adlift
- 2. @puriprashant. #brightonSEO 17+ Yearsof Digital Marketing Experience Ex IAC, AT&T, Yahoo! & eBay Since AdLift, consulted for PayPal, Walmart, Overstock, Box, Airbnb, Bausch & Lomb @puriprashant in/prashantpuri prashant@adlift.com @ Quick Intro
- 3. @puriprashant. #brightonSEO We’re goingto cover • The Effects of Increasing SEO Traffic/Revenue on Customer Acquisition Costs (CAC) • How do we Increase SEO Traffic? • Creating compelling content • Synergize efforts between SEO & Paid Search • Invest in the 59% (PAA & Featured Snippets) • Competitive Analysis • Content Marketing/Link Backs
- 4. @puriprashant. #brightonSEO The Effectsof Increasing SEO Traffic/Revenue on CAC
- 5. @puriprashant. #brightonSEO >100% >80 to99% >50 to 79% -10% -20% -30% -40% -50% -60% -70% SEO as a % of Paid Search (Sessions) Reduction in Customer Acquisition Cost (CAC) >25% to 49% R E S E A R C H As % of SEO Increases, CAC Decreases Significantly
- 6. @puriprashant. #brightonSEO 8X 6X 4X >100% OVERALL ROI 2X R ES E A R C H >80 to 99% >50 to 79% >25 to 49% 10X If You’re Driving Significant SEO Traffic, Your ROI Shoots Up!
- 7. @puriprashant. #brightonSEO How DoWe Increase SEO Traffic?
- 8. @puriprashant. #brightonSEO Let’s BreakDown SEO into Core Segments Keyword Analysis Competitive Analysis Reporting Technical SEO Content Optimization SEO Content Marketing/Linkbacks
- 9. @puriprashant. #brightonSEO Leveraging SynergiesBetween Paid and SEO Source: Google Analytics | aHref Keyword Analysis
- 10. @puriprashant. #brightonSEO Leveraging SynergiesBetween Paid and SEO (Cont..) Source: Google Analytics | SEMRush SEM Data SEO Data Keyword Analysis
- 11. @puriprashant. #brightonSEO Target YourHigh Revenue Products Keyword Avg. Search Volume Ranking olive sweatshirt 390 17 grey hoodie 49,500 >100 mens casual shirt 22,200 51 casual shirt 22,200 >100 black sweatshirts 22,200 >100 mustard casual shirt 22,200 >100 yellow casual shirt 22,200 >100 blue hoodie 22,200 >100 brown shirt 49,500 >100 brown cotton shirt 110,000 >100 Keyword Analysis
- 12. @puriprashant. #brightonSEO Let’s BroadenOur SEO Lens 1 People also ask Content Optimization
- 13. @puriprashant. #brightonSEO ‘People AlsoAsk’ vs. Featured Snippets 60% of SERPs have a People Also Ask 1 People also ask
- 14. @puriprashant. #brightonSEO Leverage ToolsLike Also Asked to Generate Questions That Are Asked 1 People also ask
- 15. @puriprashant. #brightonSEO Let’s BroadenOur SEO Lens (Cont..) 2 Featured Snippet
- 16. @puriprashant. #brightonSEO 16 2 Featured Snippet Optimizingfor Featured Snippet/Zero Box Ranking
- 17. @puriprashant. #brightonSEO 17 2 Featured Snippet Optimizingfor Featured Snippet/Zero Box Ranking
- 18. @puriprashant. #brightonSEO 18 2 Featured Snippet Optimizingfor Featured Snippet/Zero Box Ranking
- 19. @puriprashant. #brightonSEO 2 Featured Snippet Optimizingfor Featured Snippet/Zero Box Ranking 2.2K Keywords with ~5.3M Search Volume
- 20. @puriprashant. #brightonSEO Competitor AnalysisTo Drive Meaningful Insights Competitor Analysis Tool: SEMRush
- 21. @puriprashant. #brightonSEO Content Marketing& Increasing The Authority of Your Website Keyword Analysis Competitive Analysis Reporting Technical SEO Content Optimization SEO Content Marketing/Linkbacks
- 22. @puriprashant. #brightonSEO 22 Google’sRanking Algorithm “From my point of view, I would tend not to focus on the total number of links to your site, or the total number of domain links to your website, because we look at links in a very different way.” “We try to understand what is relevant for a website, how much should we weigh these individual links, and the total number of links doesn’t matter at all. Because you could go off and create millions of links across millions of websites if you wanted to, and we could just ignore them all.” John Mueller Google Search Advocate ~45% of Google’s Ranking Algorithm Depends on Content Marketing/Link Backs Quality Matters
- 23. @puriprashant. #brightonSEO Content MarketingTool with Built in APIs
- 24. Keyword Research Idea/Title Concepts Content Creation ContentQuality SEO Quality Content Quality Process That Works
- 25. @puriprashant. #brightonSEO To Sumit Up! • Increasing SEO traffic to >100% of Paid Search Reduces CAC by ~60% • Synergize efforts between SEO & Paid Search • Invest in the 59% (PAA, Videos, Quora, Featured Snippets) • Leverage Competitor Analysis to Derive Meaningful Insights • Invest in Content Marketing/Link Back to Increase Authority
- 26.
- 27. #brightonSEO Data-driven SEO &Content Strategy to Reduce your Customer Acquisition Costs Lomit Patel Tynker in/lomitpatel/
- 28. #brightonSEO Hi, I’m LomitPatel in/lomitpatel/ lpatel@tynker.com @ 20 Years of Driving Growth Bestselling Author Chief Growth Officer @ Tynker
- 29. #brightonSEO More kids LearnTo Code On Tynker Than Anywhere Else
- 30. #brightonSEO Source: ahref Tynker’s SEOChallenge May 2022: Hit by Google Algo Change Apr 2022: Peak SEO Traffic Nov 2022: Engaged with SEO Agency Mar 2022: Return to Peak Levels
- 31. #brightonSEO How Did WeGet Back Up Again? Executive support for SEO SEO Audit Address Key issues • PAA • Digital PR • UGC Created content around how people search to get better visibility on SERP
- 32. #brightonSEO Optimize For PAA DriveLonger Tail Traffic
- 33. #brightonSEO Optimize For DigitalPR Identified Money Keywords -> Mapped to Relevant Landing Pages Onsite Offsite Contributed Social Influencers
- 34. #brightonSEO Optimize For UGC "Tynker'splatform benefits from a vast creative community that generates tens of millions of apps, games, and Minecraft assets annually, contributing to the platform's SEO content and facilitating its discovery."— Lomit Patel Minecraft mobs, mods & skins Hour of Code Code Jams
- 35. #brightonSEO Tynker’s Results Grew #of keywords ranking in the Top 3 by 47% In 3 months, SEO traffic grew by 40% Increased Minecraft Branded Clicks by 152% Our SEO traffic as a % of Paid Search is >3.2X
- 36. #brightonSEO To Sum itUp— Build Content For People Conduct a Thorough & Professional Audit Understand SEO and Paid Media CAC Find creative ways of telling your Story PAA, Videos, News, Featured Snippets Drive down costs with gains in SEO Find a great, SEO agency partner
- 37. #brightonSEO LOMIT PATEL Chief GrowthOfficer, Tynker in/lomitpatel/ lpatel@tynker.com @ Questions? Please Reach Out! If You’d Like a Copy of the Deck - email: lpatel@tynker.com or prashant@adlift.com PRASHANT PURI CEO & Co-Founder, AdLift Inc. in/prashantpuri prashant@adlift.com @
Editor's Notes
- #33 The People Also Ask (PAA) Box is a question-and-answer box to help users uncover further information related to the topic they are searching. It proactively suggests questions related to the user's original search query and usually provides concise answers with a link to the webpage that it took the answer from.