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How to Use Search Intent to Dominate Google Discover
The document discusses how to utilize search intent to effectively enhance visibility on Google Discover. It emphasizes the importance of aligning SEO strategies with user personas and generating relevant, engaging content to attract organic traffic. Various optimization tips are provided, including the use of Google web stories and content clusters related to renting a home.
In this document
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Discusses the importance of search intent, AI, and content marketing in optimizing for Google Discover.
Explains strategies for leveraging search intent to improve content visibility and engagement on Google Discover.
Highlights a case study focused on informational content aimed at audiences with the intent to rent homes.
Provides optimization tips for Google Web Stories to increase audience engagement and visibility on Google.
Offers gratitude and closes the presentation with acknowledgments from Felipe Bazon.
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How to Use Search Intent to Dominate Google Discover
- 1. How to UseSearch Intent to Dominate Google Discover Felipe Bazon | Hedgehog Digital SLIDESHARE.NET/FELIPESPLINTER @SEOBAZON
- 4. Google Discover Discover surfacescontent primarily based on what Google’s AI/ML systems believe to be a good match with a user’s intent. Source: Google Search Central
- 5. HOW IS GOOGLEDISCOVER CHANGING THE SEO GAME? @SeoBazon #BrightonSEO
- 6. By creating aneven bigger intersection between SEO and Content Marketing
- 7. By forcing usSEOs to incorporate the concept of Personas once and for all in our strategies. @SeoBazon #BrightonSEO
- 8. By making searchintent more important than ever. Source: Hedgehog Digital Blog @SeoBazon #BrightonSEO
- 9. By generating aunique type of engagement between consumers and brands. @SeoBazon #BrightonSEO
- 10. By becoming asubstantial source of organic traffic… @SeoBazon #BrightonSEO
- 11. HOW TO OPTIMISEFOR GOOGLE DISCOVER? @SeoBazon #BrightonSEO
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- 14. Source: Google SearchCentral @SeoBazon #BrightonSEO
- 15. Results were farfrom great! @SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
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- 18. Source: Web Storieson Google @SeoBazon #BrightonSEO
- 19. We had testedit previously … @SeoBazon #BrightonSEO
- 20. But we couldn’t figureit out where that traffic was coming from! @SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
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- 24. HOW TO USESEARCH INTENT TO OPTIMISE FOR GOOGLE DISCOVER @SeoBazon #BrightonSEO
- 25. Client: Brazilian RightMove Challenge: Build qualified audience to their blog Strategy: Informational content to help people make take the right decision before renting a house. @SeoBazon #BrightonSEO Intent to Rent a Dream House / Flat
- 26. Intent to Renta Dream House / Flat Content Clusters: • Best Cities in (State) • Safest Cities in (State) • Safest Neighbourhoods in (City) • Best Schools in (City) • Interior Decoration Tips @SeoBazon #BrightonSEO
- 27. Intent to Renta Dream House / Flat @SeoBazon #BrightonSEO
- 28. Intent to Renta Dream House / Flat @SeoBazon #BrightonSEO
- 29. Intent to Renta Dream House / Flat @SeoBazon #BrightonSEO
- 30. GOOGLE WEB STORIES OPTIMISATIONTIPS @SeoBazon #BrightonSEO
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- 32. GOOGLE WEB STORIES BONUSTIP @SeoBazon #BrightonSEO
- 33. SEO Consistency & Frequency @SeoBazon#BrightonSEO
- 34. @SeoBazon #BrightonSEO Consistency &Frequency
- 35. DESIGN & SEO Createattractive Poster Page for greater CTR @SeoBazon #BrightonSEO
- 36. Poster Page =Higher CTR @SeoBazon #BrightonSEO
- 37. DO GOOGLE WEBSTORIES APPEAR IN GOOGLE.CO.UK? @SeoBazon #BrightonSEO
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- 43. Source: Hedgehog DigitalBlog @SeoBazon #BrightonSEO
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