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More Visibility In AI Search: What Your C-Suite Needs To Know
AI is making it harder for you to generate and report organic traffic; how do you keep your CEO updated & happy? How do you report performance when SEO KPIs are suddenly different? What should your teams prioritize when generative AI shifts customer journeys? How can you educate CEOs through an algorithmic revolution with confidence? đ Find out exactly what CEOs need to know about SEO changes & how to tell them. Youâre facing a wave of technical innovation you didnât see coming. From generative ranking, vector search, and hybrid retrieval models, the impact on resource planning, KPIs, and customer experience is profound. This session breaks it all down in plain terms, showing how to turn this SEO disruption into stronger business opportunities. These Frameworks Help You Sell SEO Success In The Age Of AI Walk away with a clear understanding of how AI search advancements affect performance, investment decisions, and internal capabilities. You'll learn to align new search models with your goals, and leave equipped to lead your team through the shift. Youâll Learn: - How to link AI search breakthroughs to real business outcomes - How to assess channel ROI and budget with measurable benchmarks - How to plan for talent, vendor, and governance needs in this new era Register now to gain a business-first lens on technical innovation in search, and get ahead of the AI curve. đ Canât attend live? Register anyway, and weâll send you the full recording.
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More Visibility In AI Search: What Your C-Suite Needs To Know
- 1. Search Engine JournalWebinar August 2025
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- 4. #SearchEngineJournal #SEO POLL Whatâs yourbiggest concern within SEO over the next 12 months? <> Visibility in AI and LLMs <> Declining Organic traffic <> Reporting and attribution <> Keeping up with change
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- 6. #SearchEngineJournal #SEO SEO &AI Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI Chatbots and Other Virtual Agents. February 19 2024
- 7. The internet ischanging shape. #SearchEngineJournal #SEO SEO & AI
- 8. #SearchEngineJournal #SEO SEO &AI Information Consumption 2.0 Information Consumption 3.0 Information Consumption 1.0
- 9. Change is beingdriven by two forces we canât control. Technology, and itâs users. #SearchEngineJournal #SEO SEO & AI
- 10. Googleâs fastest growingdemographic is Gen Z. #SearchEngineJournal #SEO SEO & AI
- 11. #SearchEngineJournal #SEO SEO &AI 1 in 10 Gen Z searches start with Circle to Search or Lens. 1 in 5 of these Searches are commercial in nature.
- 12. Visibility is changingshape. #SearchEngineJournal #SEO SEO & AI
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- 14. Not all usersstart their Search journey knowing what theyâre actually looking for. Some Searches start ambiguous, before the actual journey begins. #SearchEngineJournal #SEO SEO & AI
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- 17. Shift from traditionalsearch to experience-led, user-driven decision-making. #SearchEngineJournal #SEO SEO & AI
- 18. What constitutes successin this new paradigm? #SearchEngineJournal #SEO SEO & AI
- 19. #SearchEngineJournal #SEO POLL Are youalready tracking traffic, conversions, and performance in platforms like ChatGPT? <> Yes <> No <> Currently implementing
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- 21. #SearchEngineJournal #SEO SEO &AI LLMS 2.5%
- 22. Takeaway #1 Go getLooker Studioâs setup to monitor and track your current LLM traffic, and value itâs driving (e.g. revenue, leads). #SearchEngineJournal #SEO ACTION
- 23. For over decadeweâve been telling the story of SEO success with data, and weâve educated our clients that certain metrics equal success. #SearchEngineJournal #SEO SEO & AI
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- 26. Previous search successwill not guarantee success in modern Search. #SearchEngineJournal #SEO SEO & AI Google Opening Keynote - GSCL DD APAC 2025, Bangkok
- 27. Users are usingSearch alongside other mediums. #SearchEngineJournal #SEO SEO & AI
- 28. #SearchEngineJournal #SEO SEO &AI Google Search Console
- 29. #SearchEngineJournal #SEO SEO &AI Google Trends
- 30. Takeaway #2 Compare yourtraffic data for organic to Paid impressions data and keyword search volume and trends data. #SearchEngineJournal #SEO ACTION
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- 32. AI is disruptingthe top of the funnel. #SearchEngineJournal #SEO SEO & AI
- 33. Takeaway #3 Your top-of-funnelcontent needs strong distribution and spread across your website, socials, and other sites talking about you. #SearchEngineJournal #SEO ACTION
- 34. Research is beingoutsourced to AI. #SearchEngineJournal #SEO SEO & AI
- 35. Peer content aboutyour brand and products online is influencing the decision making process in AI results. #SearchEngineJournal #SEO SEO & AI
- 36. Takeaway #4 Review yourfunnel, and identify potential risk areas based on how users search/would historically get to that stage of the funnel. #SearchEngineJournal #SEO ACTION
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- 38. Rank well >Get traffic > See return #SearchEngineJournal #SEO SEO & AI
- 39. Organic visibility isnow not limited to our own domain. #SearchEngineJournal #SEO SEO & AI
- 40. Visibility in AIisnât stable, and the same user can perform the same query at the same time, and get different results. #SearchEngineJournal #SEO SEO & AI
- 41. Visibility in AItooling isnât stable, and the same user can perform the same query at the same time, and get different results. #SearchEngineJournal #SEO SEO & AI
- 42. Due to howAI Mode and AI Overviews report, the Average Position metric is no longer as stable, or as accurate a metric as it used to be. #SearchEngineJournal #SEO SEO & AI
- 43. We should stillbe looking at rankings, but we should be looking at visibility on a topic level, not at a keyword level. #SearchEngineJournal #SEO SEO & AI
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- 45. For a numberof years now, SEO hasnât just been a direct driver of value. #SearchEngineJournal #SEO SEO & AI
- 46. SEO drives indirectvalue by increasing brand awareness, fueling other marketing channels, and influencing conversions throughout the customer journey, even when itâs not the last click. #SearchEngineJournal #SEO SEO & AI
- 47. You can useGA4 Explore to understand the number of users that first find your site through organic, and then go onto complete purchases or actions via other channels. #SearchEngineJournal #SEO SEO & AI
- 48. #SearchEngineJournal #SEO SEO &AI Google Analytics 4
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- 50. Takeaway #5 Track cross-channellift by quantifying how organic increases return traffic, conversions, and revenue through other channels. #SearchEngineJournal #SEO ACTION
- 51. #SearchEngineJournal #SEO POLL How areyou approaching hiring and vendor selection now for SEO? <> Must have AI skills <> We are upskilling internally <> Not currently investing
- 52. Developing an approachand strategy to AI doesnât happen all at once, it will be an ongoing process. #SearchEngineJournal #SEO SEO & AI
- 53. Your audience determinesyour risk. #SearchEngineJournal #SEO SEO & AI
- 54. This also meansthe next generation of SEOs will have different challenges, frictions, and opportunities. #SearchEngineJournal #SEO SEO & AI
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- 56. SEO still drivesvalue and traffic. The ecosystem it is a part of, and users it serves have evolved. #SearchEngineJournal #SEO SEO & AI
- 57. Takeaway #1 -Set up tracking to monitor LLM traffic and its value. Takeaway #2 - Compare organic traffic with paid impressions and trends. Takeaway #3 - Distribute TOFU content across your socials and external sites. Takeaway #4 - Identify funnel risks from current and past user search paths. Takeaway #5 - Track how organic growth drives cross-channel results. #SearchEngineJournal #SEO ACTIONS
- 58. #SearchEngineJournal #SEO SEO &AI https://www.searchenginejournal.com/category/enterprise-seo- column/
- 59. #SearchEngineJournal #SEO SEO &AI Barcelona September San Diego September Brighton October Barcelona November Come say hi if youâre attending one of these events later this year!
- 60. Thank you SEO &AI dan@salt.agency https://dantaylor.online https://salt.agency https://salt.agency/call-dan
Editor's Notes
- #2 Just back from GSCL Went through a lot of things with Google around deduplication, generative processesâŚ
- #6 As Iâve mentioned a lot of us are already starting to see a decline in clicks in Google Search Console, that weâve dubbed the Great Decoupling. We had this warning last year from Gartner, and from a clicks perspective weâre probably seeing this happen already. This doesnât mean SEO is dead, it is just evolving as a channel.
- #7 Talk to the problem statement - weâre here because the internet is changing and we need actions today, as well as long term best practices to keep us steady over the coming years.
- #8 Weâre not just undergoing a change in how people Search, weâre undergoing a change in how people consume information and interact with the world. This has been ongoing for some time, first we tried to frame TikTok as a Search Engine to put it in our reference of understanding, but itâs just a new entry point at various stages of the funnel for users. Now there are more disruptors with AI.
- #10 18-24 year olds.
- #12 Talk to the problem statement - weâre here because the internet is changing and we need actions today, as well as long term best practices to keep us steady over the coming years.
- #13 This is because the user journey has been relatively trackable and to a certain point linear, but users are driving the change just as much as technology is.
- #15 This is because the user journey has been relatively trackable and to a certain point linear, but users are driving the change just as much as technology is.
- #16 The 2020s has already had a disruptive start to the decade and now AI, parts of social media, and new ways to search, like Googleâs Circle and Lens that apparently 1 in 10 Gen Zs are using when they start their Google Search journeyâs now. As we bring the next wave of talent through, we need to educate them as to the ways we used to do things as a contextual piece, and reinforce the need for modern skills, AI understanding, more concrete understandings of information retrieval, marketing and business intelligence, and an understanding of the second order.
- #18 This is going to be a blanket list of metrics. With traditional SEO for the most part for decades weâve been able to reel off keyword rankings, organic traffic, organic conversions as being standard KPIs of any SEO campaign, but thatâs when the internet was, as Jono Alderson has put it, was URL shaped, which it no longer is.
- #31 The modern buyer journey weaves through a maze of online touchpoints, anonymous research, influencer input, and AI-curated information. Much of this happens beyond the reach of your website, CRM, or intent data tools. This hidden space known as the dark funnel is now where most purchase decisions take shape.
- #32 Platforms like ChatGPT, Perplexity, and Googleâs AI Search features increasingly act as intermediaries, summarising, interpreting, and curating information for the buyer rather than sending them directly to your website. As a result, your meticulously crafted landing pages may go unseen. Your value proposition is instead being relayed through an AI model, one that might not even attribute the content back to you.
- #34 Buyers now rely on AI tools to pull together research, weigh up alternatives, and build shortlists, often without interacting with vendors until theyâre well into the decision-making stage. The challenge is clear: you may be completely unaware of their presence until their mind is already made up.
- #35 AI-driven feeds now amplify these peer recommendations, meaning a buyer may choose a tool they saw praised in their network without ever searching for your brand.
- #39 Keyword tracking is still important, but with AI Mode and AI Overviews, being first no longer necessarily means first.
- #49 This is because the user journey has been relatively trackable and to a certain point linear, but users are driving the change just as much as technology is.