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How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Struggling to see ROI from your PPC campaigns? You might be losing leads where you least expect it: after the click. You may be part of the hundreds of businesses that spend big to drive traffic, only to let qualified leads slip away due to poor follow-up, missed calls, or lack of visibility into what happens next. Sounds right? We can help. How To Fix The #1 Reason PPC Campaigns Fail You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action? Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next. 👈 Get Practical Tips You Can Use Right Away Learn how to: -Drive better PPC results for your next campaign. -Pinpoint PPC lead leaks in all stages of your marketing funnel. -Improve ROI with a proven lead follow-up strategy. Watch Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies. Plus, get an exclusive first look at VoiceAssist, CallRail's upcoming AI-powered assistant that answers, captures, and qualifies inbound calls, 24/7. Our guest speaker from Einstein Industries, one of CallRail’s trusted agency partners, will also share real-life examples and actionable strategies to help you maximize your PPC efforts.
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How To Save PPC Campaigns From Poor Conversions & Wasted Budget
- 2. CallRail is anAI-powered lead intelligence platform that makes it easy for agencies and businesses of all sizes to market with confidence and turn leads into even better customers. Top-rated by 220,000+ businesses and 7,000+ marketing agencies
- 3. ATTRACT ENGAGE ANALYZE CONVERT OPTIMIZE In 2025, CallRailis building tools to elevate your business. Our AI products empower you to market with confidence, efficiently optimizing for high-quality leads and maximizing every conversion opportunity. 1. Understand your leads to better optimize your lead generation strategy 2. Convert those leads into customers CallRail is Building What’s Next to Help Agencies
- 4. What We’ll Cover Learnhow Einstein Industries has boosted conversions by implementing automation and lead intelligence tools, like CallRail, to efficiently qualify leads and enable rapid follow-up, seamlessly bridging the gap from lead generation to lead conversion.
- 5. CALLRAIL TRIVIA Compared toweb leads, how much more likely are inbound phone calls to convert?
- 6. Einstein helps elitemedical, dental & legal practices dominate their market and increase their ROI with data-informed digital marketing strategies, expertise, and products. Einstein Industries Has a Proven Track Record PREMIER 2023
- 7. Today’s Takeaways 1. How Google’sGemini “AI Mode” changes search behaviour 2. Why clean structured + unstructured data is the new SEO/AEO currency 3. A simple framework to prep your site, content, and CRM for AI matching 4. Where paid media fits next & how the team turns data into ROI
- 8. Search’s Role in Google’sAI Roadmap FROM GOOGLE LEAD GEN LAB
- 9. Google AI Mode Searchis now a live chat, not ten blue links. Google still has the deepest knowledge graph on each user. AI Mode simply puts it in a chat window. The New Search Reality
- 10. Search is nowa live chat, not ten blue links. “Garbage in, garbage out”... is now existential. Data Foundations Create Visibility Google AI Mode
- 11. AI Search is MatchingGame Google personalizes and contextualizes AI Mode search using information about the user. Google AI ode
- 12. AI Search is MatchingGame “You cannot optimise what you cannot measure. We needed a structure that let AI see what actually led to revenue.” David Tully, Google Lead Gen Head Google AI Mode
- 13. Closing the Search Journey Loop ●Capture → click or call ● Enrich → tag, score, qualify ● Feed it back → outcome → ad platforms & dashboards Google AI Mode
- 14. Search’s Role in Google’sAI Roadmap From Intent to Outcome, All in One Loop Humans organise, AI amplifies. The companies that systemise their data will own the next decade of search visibility.
- 15. ATTRACT ENGAGE ANALYZE CONVERT OPTIMIZE Lead performance doesn’tbreak at one point: it breaks across the pipeline. The biggest ROI leaks happen in two critical zones: ● At the front-end, with misaligned ads or unqualified traffic, and… ● After the lead arrives, in the post-click follow-up process—where poor timing, misrouting, or lack of qualification kills conversion.
- 16. Early On: AnIncomplete View Data Blind Spot Revenue Outcome Call Site Visit
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- 19. Early On: AnIncomplete View Data Blind Spot Revenue Outcome Call Site Visit
- 20. Visibility: I CanSee The Light! Revenue Outcome Call Site Visit
- 21. How To Supercharge Your PaidAd Strategy Maximizing Lead Quality & Campaign Performance Improve Targeting with Rich Data Insights help refine targeting and improve ad relevance Prioritize The Most Valuable Leads Every lead is qualified so you can prioritize Only Spend Time on Real Leads Eliminate unqualified leads before they hit your pipeline
- 22. Only Spend Timeon Real Leads Quality Screening Spam Filtering
- 23. Prioritize The MostValuable Leads Turn Insights Into Smarter Strategy Act on Top-Ranked Leads First Rank Your Leads by Quality & Potential
- 24. Improve Targeting withRich Data Turn Insights Into Smarter Strategy Focus on Quality Over Quantity
- 25. Have you leveraged GoogleAds Data Manager before? EINSTEIN POLL
- 26. Scale Faster WithSmarter Syncing Let Google optimize faster with real outcome feedback Better Data, Better Results Feed Google post-conversion insights Align Campaigns With Lead Quality Structure your account around what actually drives ROI Alignment With Google Structuring Campaigns for Maximum Impact
- 27. Dashboard Visibility Connect Spend toResults With Lead Scoring and Event Spotting, and feedback Prioritize Quality Leads Automated Tagging based on signals, or manually Know Lead Intent Instantly Transcription unlocks Keyword Spotting, Sentiment Rating, etc Where Signals Come Together
- 28. Qualify Leads Value &Saving our Clients Time
- 29. CallRail Tools inEinstein’s Toolkit Call Tracking & Form Tracking Know exactly what drives your calls and which marketing campaigns perform best. Premium Conversation Intelligence Get automated, detailed conversation analysis, with automatic lead qualification and call categorization. AI tool UNLOCK DATA BLIND SPOTS Convert Assist Get coaching, action plans, and pre-written conversation follow ups for actionable guidance. Voice Assist (NEW! In Beta) Never miss a lead again with an AI voice assistant that answers, captures, and qualifies inbound calls 24/7. AI tool AI tool HOT LEAD UNLOCK CONVERSION AUTOMATION
- 30. CALLRAIL TRIVIA What percentageof calls do you think are typically missed or go unanswered each month?
- 31. Leverage AI Don’t Dropthe Ball
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- 33. Training Your Assistant Scale WithoutLimits Handle multiple calls at once without sacrificing quality Feedback on Your Workflow Actionable insights on how your processes perform Train Like a Real Hire Learns and follows your instructions consistently Tool becomes Teammate
- 34. Voice Assist willbe essential to your PPC strategy Optimize Your Targeting Every Lead Is Answered Every Lead Is Qualified 1 2 3 Voice Assist can: ● Capture every lead, 24/7 ● Ensure calls are answered faster ● Score your leads (coming soon) Impact to your ad strategy: ● Lower CPL ● Rank higher ● Expand your reach
- 35. Get started forFREE Use the QR code to the left to learn more and start your 14-day free trial (no credit card required). Top-rated by 220,000+ businesses and 7,000+ marketing agencies Ready to give CallRail a try?
- 36.