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The document provides an overview of the professional networking platform LinkedIn. It discusses LinkedIn's large user base of over 347 million members in over 200 countries. Three-quarters of new members come from outside the US, and recent college graduates are LinkedIn's fastest growing demographic. The document also lists several LinkedIn tools and apps that can help users boost their professional profile, including LinkedIn Connected, LinkedIn Job Search, LinkedIn Pulse, and LinkedIn Sales Navigator. It provides tips for creating an effective LinkedIn profile and engaging with connections on the platform.
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- 1. LinkedIn BREANNA C. DESTRO COLLINSANGER CHRIS HASTINGS TAYLOR SOLITA
- 2. Overview of LinkedIn Statistics •Professionals are signing up to join LinkedIn at a rate of more than two new members per second. • 347 million members in over 200 countries • In Q4 of 2014, more than 75% of new members came from outside the US • There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic. https://press.linkedin.com/about-linkedin
- 4. Excellent LinkedIn ProfessionalProfile Peter Szabo, SVP Marketing at Shazam http://www.linkedin.com/in/pszabo/en Anthony Noto, CFO Twitter http://www.linkedin.com/in/anthonynoto/en
- 5. Excellent Company LinkedIn Profile LiveNation LinkedIn
- 6. Unusual facts • Althoughit has a history of repeatedly being banned and unbanned in China, LinkedIn still supports Traditional and Simplified Chinese as two of its many languages • In 2012, about 76% of LinkedIn users did not have children • The top destination city for recent graduates on LinkedIn is Paris http://expandedramblings.com/index.php/by-the- numbers-a-few-important-linkedin-stats/6/
- 7. Essential Tools andApps • L • LinkedIn Provides many supplemental apps that help boost efficiency, organization, and provide a specialization.
- 8. Essential Tools andApps Cont. • LinkedIn Connected: Provides updates about connections such as job changes and anniversaries. These help alert you as to when a good time to reach out might be. • LinkedIn Job Search: Helps you find a job and get found by employers. Provides customized job recommendations and notifications, doing so with discretion. • LinkedIn Pulse: A custom news feed taping from thousands of top sources, displaying trending information that you can then share with your network. • LinkedIn Recruiter: Makes finding and communicating with potential candidates easy. The app also tracks your team’s activity with candidates. • LinkedIn Sales Navigator: Keep up with your accounts, view people for key insights and common connections, and stay updated.
- 9. Essential Tools andApps Cont. • LinkedIn Slide Share: View presentations to learn on the go. • Outlook Social Connector: Links Outlook email with LinkedIn, allowing you to easily make connections with contacts from your outlook email, and manage you LinkedIn contacts from Outlook. • LinkedIn Search Widget: embeds a LinkedIn search bar in your dashboard/toolbar that can be used at any time to search LinkedIn.
- 10. Essential Tools andApps Cont. • Sharing Bookmarklet: allows you to share webpages on LinkedIn straight from your browser, even when your not on LinkedIn. • Can all be accessed here: LinkedIn Apps
- 11. 5 KEY TERMS 1.CONNECTION: A MUTUAL CONNECTION BETWEEN YOU AND ANOTHER PERSON YOU KNOW OR SHARE INTERESTS WITH. 2. SUMMARY: THE SUMMARY IS YOUR CHANCE TO TELL PROSPECTIVE CUSTOMERS OR CLIENTS EXACTLY WHO YOU ARE, WHAT SKILLS AND EXPERIENCE YOU HAVE, AND WHY YOU ARE A VALUABLE CONNECTION. 3. EXPERIENCE: FUTURE/CURRENT EMPLOYERS WILL BE REVIEWING YOUR PROFILE TO SEE WHAT KIND OF EXPERIENCES YOU HAVE BOTH RELATED AND UNRELATED TO THE POSITION YOU’RE CURRENTLY PURSUING OR ALREADY IN. 4. SKILLS/ENDORSEMENTS: SKILLS CAN BE ENDORSED BY OTHERS TO BEEF UP YOUR PERSONAL BRAND AS WELL AS ENDORSED BY YOURSELF TO IMPROVE THE PROFILES OF PEOPLE YOU ARE CONNECTED WITH. 5. PULSE: FEED OF CONTENT SHARED BY THOSE YOU MAY HAVE A CONNECTION WITH OR THOSE YOU MAY HAVE MUTUAL CONNECTIONS WITH.
- 12. TOP 5 READINGS 1.USING LINKEDIN EFFECTIVELY (WEBSITE ARTICLE) 2. MAXIMUM SUCCESS WITH LINKEDIN (EBOOK) 3. HOW TO USE LINKEDIN: 5 SMART STEPS TO CAREER SUCCESS (WEBSITE ARTICLE) 4. HOW TO USE LINKEDIN AS A MARKETING TOOL (WEBSITE ARTICLE) 5. LINKEDIN REVEALED: THE PROFESSIONAL NETWORK YOUR
- 13. STRENGTHS 1. THE NUMBEROF USERS CONTINUES TO INCREASE 2. ITS PROFILES ARE EASILY COMPARABLE AND SEARCHABLE 3. ITS PROFILES ARE ACCURATE 4. LINKEDIN MAKES IT EASY TO APPLY
- 14. WEAKNESSES 1. WE SAYSOCIAL, YOU SAY JOBS SITE 2. PEOPLE DON’T REALLY HANG OUT ON LINKEDIN 3. ENDORSEMENTS ARE ONLY GOOD FOR YOUR EGO 4. OUR SITE IS CONFUSING 5. FAKE PROFILES ARE GETTING OUT OF CONTROL
- 15. BEST STRATEGIES FOR ENGAGEMENT CONNECTIONS -EASIESTWAY TO DIRECTLY ENGAGE OTHERS START OR OR JOIN SEVERAL DIFFERENT GROUPS, CONTRIBUTE CONTENT -USE LINKS IN POSTS AS MUCH AS POSSIBLE, 200% BOOST -OVER 2,100,000 GROUPS ON LINKEDIN HTTP://WWW.QUICKSPROUT.COM/2013/12/19/HOW-TO- INCREASE-LINKEDIN-ENGAGEMENT-BY-386/
- 16. HOW RESULTS AREMEASURED? -CONNECTIONS -THE AMOUNT OF CONNECTIONS WITH OTHER USERS IS SHOWN ON PROFILE. -ENDORSEMENTS - OTHER USERS CAN ENDORSE YOU FOR VARIOUS SKILLS. - ALSO DISPLAYED ON PROFILE - PAGE VIEWS - LINKEDIN WILL ALERT YOU WHEN PEOPLE VIEW YOUR PROFILE
- 17. FIVE SUCCESS STORIESUSING LINKEDIN 1. DR. MCCORKLE 2. REX HASTINGS 3. ZACH MILLER 4. TAYLOR SOLITA 5. SWEET DEB
- 18. 10 TIPS TOA MORE PROFESSIONAL LINKEDIN PROFILE
- 19. 1. 1. ADETAILED PROFILE IS A STRONG PROFILE -YOU CAN FOLLOW LINKEDIN’S PROFILE COMPLETION TIPS WHEN EDITING YOUR PROFILE. -MAKE SURE TO ADD A PROFILE HEADLINE AND A SUMMARY. -THE HEADLINE GIVES YOURSELF A PROFESSIONAL ‘IDENTITY’ -A SUMMARY WOULD BRING OUT YOUR PERSONALITY WHICH CAN COMPLEMENT YOUR CURRICULUM VITAE (CV) IF AN EMPLOYER WERE TO VIEW YOUR PROFILE. -USE KEYWORDS IN YOUR HEADLINE, SUMMARY
- 20. 2. TEMPORARILY TURNOFF ACTIVITY BROADCAST -BY TURNING OFF YOUR ACTIVITY BROADCAST TEMPORARILY, YOU CAN SILENTLY UPDATE YOUR LINKEDIN PROFILE WITHOUT LETTING THE WORLD KNOW.
- 21. 3. PROOFREAD YOURENTIRE PROFILE -YOU SHOULD ALSO WORD YOUR PROFILE SUMMARY AND IMPORTANT INFORMATION EFFECTIVELY SO THAT IT IS COMMUNICATED TO THE READER WITHOUT CONFUSING THEM 4. DO NOT LIE ABOUT ANYTHING -NOT ONLY IS IT VERY EASY TO CHECK AND CONFIRM JUST ABOUT ANYTHING ON THE INTERNET, IT IS ALSO A SIGN OF HOW ETHICAL (OR NON-ETHICAL) YOU ARE. -APPEARING UNTRUSTWORTHY IS NEVER GOOD FOR BUSINESS.
- 22. 5. CUSTOMIZE YOURPROFILE URL -PICK THE NAME YOU WOULD LIKE TO DISPLAY ON YOUR VANITY URL. -YOUR PROFILE URL WILL BEAR YOUR NAME, SOMETHING LIKE ‘LINKEDIN.COM/IN/JACKDOE’ -GO THE EXTRA STEP AND MAKE A VANITY URL FOR LINKEDIN, FACEBOOK & GOOGLE PLUS
- 23. 6. HAVE THERIGHT PROFILE PICTURE -HAVING A HIGH-QUALITY, RECENT PROFILE PICTURE OF YOURSELF, THAT APPROPRIATELY DESCRIBES YOUR ROLE IN YOUR INDUSTRY WILL BE THE SAFEST BET. 7. USE LINKEDIN BADGES ON YOUR WEBSITE -LINKEDIN HAS A FEW DIFFERENT DESIGNS OF PROFILE BADGES THAT CAN HELP YOU PROMOTE YOUR LINKEDIN PROFILE. -WHEN USERS CLICK ON THESE BADGES, THEY’LL BE AUTOMATICALLY DIRECTED TO
- 24. 8. BE ACTIVEIN LINKEDIN GROUPS -BEING ACTIVELY INVOLVED IN THESE GROUPS COULD LEAD YOU TO MAKE NEW CONNECTIONS AND MAYBE LAND A NEW JOB. 9. PERSONALIZE LINKEDIN EMAIL REQUESTS -THE REQUEST IS ALREADY STANDARDIZED BUT IT’S ALWAYS A GOOD IDEA TO PERSONALIZE THE NOTES.
- 25. 10. USE LINKEDINAPPLICATIONS -LINKEDIN HAS APPLICATIONS WHICH YOU CAN ADD TO YOUR PROFILE TO ENHANCE YOUR PROFILE IN DIFFERENT WAYS. -WORD PRESS -SLIDE SHARE -LEGAL UPDATES -LAWYER RATINGS
- 26. MAKE YOUR LINKEDINA+ 10 TIPS FOR A MORE PROFESSIONAL LINKEDIN PROFILE HTTP://WWW.HONGKIAT.COM/BLOG/PROFESSIONAL-LINKEDIN-PROFILE/ 10 TIPS TO USE LINKEDIN POWERFULLY HTTP://WWW.RIGHTSOURCEMARKETING.COM/SOCIAL-MEDIA/HOW-TO-USE-LINKEDIN-POWERFULLY-10- TIPS-TO-KNOW/ HOW TO LEVERAGE LINKEDIN FOR GOOD HTTP://WWW.FUNDRAISING123.ORG/ARTICLE/10-TIPS-LEVERAGING-LINKEDIN-GOOD#.VOEPK_NF9TK HOW TO SET UP YOUR LINKEDIN PROFILE HTTPS://WWW.YOUTUBE.COM/WATCH?V=1BMPOYOSYBY SO YOU’RE ON LINKEDIN … NOW WHAT? HTTP://BLOGS.CONSTANTCONTACT.COM/WHAT-IS-LINKEDIN/
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