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Linked in branding presentation - Professional Development (IT and Information Services)
- 1. Why being “Linked”online is the “in” thing ? How it can help you leverage professionally & market your personal brand ? How you can get started with an online profile
- 2. • Check Account/PrivacySettings • Create a Profile: Professional Headline, Summary, Experience, Public URL • Add Connections • Resources: Skills and Expertise • Add Companies and Associations • Browse Jobs Have your E-Resume & a Shoulder Shot Picture Ready!
- 3. • Add Sections •Understand Applications Add on • Do I need to add a twitter account? • Free vs. Paid LinkedIn • Effective Communication on LinkedIn • Asking for Recommendations and Referring People • LinkedIn Etiquettes Have your E-Resume and a Shoulder Shot Picture Ready!
- 4. Tip: Remember toturn off your broadcast while updating your profile!!
- 5. Professional Headline: •Your Brand •CurrentPosition •Past Experiences •Education •Websites •Twitter •Public Profile URL Tips: •Headline (120 Characters) may reflect your Career Level, Goal & Brand •Clear, Front Shot for Picture; Pixel Size 80 X 80, JPEG, GIF, or PNG Add a Photo?? Let’s Discuss
- 6. Tip: Think SEO SearchEngine Optimization!!!
- 7. Summary section isyour opportunity to communicate succinctly your Brand. Tip: State what you do Mention your skills or specialties Add Your Personality!!
- 8. Tip: -Briefly describe the company -Statewhat you do in your role within the company Advantages of using this style? - Crisp and Clear - Branding
- 9. Tip: -Highlight Key points ofyour position Advantages of using this style? -Snapshot of your Resume
- 10. 1st Degree Connection 2ndDegree Connection 3rd Degree Connection
- 11. Who to connectwith? Tip: -Start with trusted friends with a professional network - Consider past colleagues - Send personal in-mail (if paid version) to new contacts -What is a Symbiotic relationship? -Both should benefit from the connection Check colleagues, Alumni, People you may know
- 12. Enter a Skillor Expertise You want to Develop More In… Great Tool for: - Definition of that particular skill/expertise - Related skills Tip: Key Words to use in your profile!!
- 13. Tip: -Know how indemand the skill or expertise is - Search related companies - Browse through jobs related to that skill/expertise
- 14. Tip: -An opportunity to connectwith individuals with similar skill/expertise - Connect with groups
- 15. Tip: Search for relevant companiesthat match your professional background! Great way to keep on top of Industry related news!
- 17. Tip: -Only use sections whichwill enhance your profile and not overcrowd it! - Sometimes less is more!
- 18. Tip: Only AddApplications which will support you in your Job-search or any work that you are doing!
- 19. Tip: Only ifyou are adding Twitter to your Public Profile!! And if you are an avid Tweeter … Job-Seekers – Good way to connect efforts on two social media sites!!
- 22. This is notTwitter and this is not Facebook! The Tone, Style, and Diction is semi-formal to formal with a hint of your personality. Examine Summary & Experience Section Remember to answer from Why to How to What ( Inside Out Explanation) Why is Your Brand a certain way; How you represent your Brand; and What you offer via your Brand
- 23. Tip: Personalize your message. Why– The reason you believe why you have chosen the person to recommend you How – Mention how would you reciprocate that favor or send a snapshot of how you would like to be recommended for a certain position What – State what qualities and skills you have and what the position requirements are…
- 24. Tip: Personalize your message. Rememberthe Why, How and What Strategy Take initiative and be a leader for your Brand.
- 26. Tip: Read privacyrules carefully Delete cookies after browsing.
- 27. What can youdo to be effective? How can you enhance your Linkedin profile ? How you can really make an impact to a recruiter?
- 28. • Add andCreate Groups • Creating a presentation for recruiters/companies • Contacting Recruiters through In-mail • Post/Manage Jobs • Advanced Account Settings • Resources: Adding Skills • Using the Skills/Expertise panel • Understanding SEO for searching Have access to your active LinkedIn account and log in
- 29. Have access toyour LinkedIn account and log in • Advertise on LinkedIn • Understanding connection levels • Talent solutions • Applications • Resources: Skills and Expertise • Job Search Advanced
- 30. Tip: -Search groups inthe search field and add them to your profile Advantages of adding groups? -Following groups will help you establish professional dialogue with industry leaders
- 31. Tip: -Under the Groupsyou may like tab, find suggested groups to follow - See which contacts (1st, 2nd, or 3rd degree) are following which groups
- 32. Tip: - The Directorywill list all groups that are related to your career. - You have a language tab, and may search different groups in different languages
- 33. Tip: - If youhave a lot of information to share, you might want to consider it.
- 34. Tip: - To enhanceyour profile, consider a presentation. Click on Get Started. Tip: - A presentation will highlight your portfolio works and accomplishments
- 35. Tip: - If youchoose Google, you will need a Google account! Tip: - You may upload a Powerpoint or create one with Google presentations
- 36. Tip: - Consider Inmailoptions – contact people outside your network! Tip: - Job Seeker Premium gives you options for better job searching
- 37. Tip: - See recentpostings in timeline Tip: - As a recruiter, its important to post a job - click on this option
- 38. Tip: - Create ajob – if you’re serious about targeting the right audience, you have to pay!Tip: - Receive ideal candidate profiles based on keyword search – SEO!
- 39. Tip: - When youpull up a posting, look at the “Posted By” box and the connection degree Tip: - Company connections are listed below Contact this person through InMail!
- 40. Tip: - Serious recruiterscan pay to connect with anyone!
- 41. Tip: - You canpost ads on the side bar if you have your own business! Tip: - This is great for attracting potential talent as well!
- 42. Tip: - When youare creating your ad, you make sure to preview it beforehand! Tip: - It’s always good to link your ad to a company profile or website
- 43. Tip: - When youare creating your ad, you make sure to preview it beforehand! Tip: - It’s always good to link your ad to a company profile or website
- 50. Tip: Present yourportfolio of accomplishments in digital format
- 51. Centre for Education& Training Employment Services Simran Kaur Outreach & Marketing Specialist skaur@tcet.com Peter Lawrent Bilingual Coordinator plawrent@tcet.com
Editor's Notes
- #6 Professional Headline: A strategic and competent marketing professional with a deep vertical knowledge of marketing solutions along with event management experience.