Uploaded byJoseph DeMicco
LinkedIN Tips Presentation
The document provides tips for optimizing a LinkedIn profile to establish an online professional identity and brand, including completing profile details, customizing the URL, connecting social media accounts, asking for recommendations, networking by connecting with contacts and using groups, and using LinkedIn for job searching and research on companies. It also discusses using paid features for job seekers and how to map professional resources for networking and opportunities.
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LinkedIN Tips Presentation
- 1. LEVERAGING LINKEDIN ! Practical Usesand Account Optimization
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- 3. Housekeeping ! Concept of whyLinkedIn is important Your USP Identity Establishment Authority Establishment Marketing Opportunities & Brand Building Resource Mapping Concept LinkedIn beyond Networking Q&A
- 4. "Small World" study StanleyMilgram (Harvard social psychologist) Year: 1967 Letters to 300 random people in Omaha, Nebraska and Wichita, 64 Kansas REACHED THE TARGET the Simple instruction to relay letter to a "target person", a (Over 21%) stockbroker in Boston, through their friend network
- 5. Present Day Yahoo |Facebook Team Up http://smallworld.sandbox.yahoo.com
- 6. THE THEORY IS SOUND Donâtmiss the opportunity to connectâĻ
- 7. WHAT IS IT& WHY IS IT VALUABLE TO ME? âĸRobust Professional Social Network âĸOver 200 MILLION member Worldwide âĸOver 2.8 Million Company pages âĸOver 1.2 Million Groups ! âĸNetwork âĸResearch âĸJob Post / Seek âĸDiscussions âĸReputation Development / Thought Leadership
- 9. For the JobSeeker ! Getting Noticed and Building YOUR PERSONAL BRAND For the Tactical Business Getting Noticed and Building Your Company Brand
- 10. For those lookingfor Careers âĸ85% of employers say online reputation inīŦuences hiring decisions⨠âĸ70% of employers polled have rejected applicants because of information they found online ! ~Microsoft Study, 2011
- 11. What is YOURUSP? WHAT MAKES YOU STAND ASK THE HARD QUESTIONS Know WHY you are doing this âĻ KNOW your intended outcome
- 12. FIRST THINGS FIRST Begin tobuild a worthwhile personal âbrandâ... People bet on the Jockey, not the horse!
- 13. COMPLETE YOUR PROFILE âĸMust master LinkedIn as an Individual (before leveraging for your business if applicable) âĸ Incomplete proīŦles litter LinkedIn and do not serve anyone âĸ More often than not, a clear, well developed proīŦle is beneīŦcial for: qualiīŦcation, reputation management, and potential opportunities ⨠* regardless of industry segment or position *
- 14. Your Complete ProīŦle Increaseodds of showing up in ⨠Job Recruiter Searches
- 15. FULL NAME &HEADLINE
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- 17. Personalize Your Headline Ifopenly looking for a job and are VERY clear on the speciīŦc job you want = opportunity to leverage this area ! Develop a strong, keyword focused headline
- 18. ADD WORK HISTORY âĸBuild out Experience Section Company is in drop down click ⨠to be linked with co-workers âĸ If your experience toward your ⨠professional life and less to ⨠clubs / societies âĸ Tailor
- 19. Think In KeywordsBUT Remember Readers are HUMAN Add Sections that make sense to Enhance Your ProīŦle
- 20. SUMMARY Humanize your story Whoyou are - not just what youâve done First Person Provide Contact Outlet
- 21. EXPERIENCE Summarize your role andKEY contributions Avoid a resume-like breakdown of everything you have accomplished
- 22. SKILLS & EXPERTISE Listat least 10 of your core skills to set up others to endorse you Start to endorse others for reciprocity
- 23. EDUCATION Expand on your degreesto tie in relevant keywords / KWP (terms) Include executive education No High School listing regardless of age
- 24. PUBLICATIONS List your blogs,papers and anything published
- 25. Feature Your VolunteerWork Show employers you īŦnd time In a poor job market, showing you remain active is a key trait
- 26. CUSTOMIZE YOUR URL âĸCreate a Personalized URL using the editing tools âĸ Avoid using your company name in your individual URL No one wants to see: ! www.linkedin.com/pub/YourName-%22Your%22-LastName/55/39/793
- 27. Custom URL Add toyour personal marketing Business Cards Resume Email Signature
- 28. CUSTOMIZE YOUR LINKS âĸDonât settle for âBlogâ or âWebsiteâ âĸ Be SpeciīŦc âĸ Great opportunity to drive quality trafīŦc
- 29. CONNECT YOUR TWITTER ACCOUNT âĸDisplay Twitter âĸ Share handle tweets âĸ Tweets allow you to add a personalization to LinkedIn that many do not take advantage of âĸ Great for business owners and job seekers alike Select to only share tweets with #In if you post nonbusiness tweets with that account
- 30. ASK FOR RECOMMENDATIONS âĸ If youare good at what you do, proudly ask for recommendations âĸ Be speciīŦc in your requests âĸ Never Spam or try to âgameâ Recommendations âĸ Quality âĸ Min. 1 * Quality * Quality per position held
- 31. BE ENDORSED âĸ Endorsements offera quick visualization of how your network envisions your value in select professional areas
- 32. ProīŦle Rocks... Iâmdone right? Not So Fast...
- 33. Once Your ProīŦleis Ready you must drive quality trafīŦc to your new brand Looking for Opportunities OR Building Your Brand... The ROI potential is huge!
- 34. GROW YOUR NETWORK âĸ Uploadyour contacts âĸ Look around, leverage Groups etc. âĸ Build over time and based on quality not quantity âĸ Donât be shy and give people a reason to Connect with you Thoughtful, wellworded and tactical copy
- 35. Some Things to... Getit? ... ⨠âBearâ in Mind 70% of jobs are found through networking But you must be diligent 1. Reach out to everyone you know⨠Donât forget those closest to you! ! Donât assume everyone knows what you aspire to do⨠⨠Do it INDIVIDUALLY ~resist blast email Take the time for one-on-one interactions
- 36. 2. Leverage YourGroups, Associations and Alma Maters Tips:⨠Focus on Managerâs Choice as they are the most inīŦuential and get highest views⨠Jobs Tab WITHIN Group (more selective) ! Be Activeâ¨
- 37. 3. Find NEWConnections ⨠Leverage Your Connections and Advanced Search for those you seek to connect with⨠~ Groups they belong to ~Their proīŦles, keywords, etc. ~Engage if OpenLink Member TIPS: Be honest in how you know the person DELETE the stock invite text Show that you have reviewed their proīŦle Build Rapport & Offer to help THEM
- 38. Update Your Status⨠(AKA Your Professional Billboard)⨠Attending Industry Events Articles you are reading, resources you are leveraging Seeking introductions... (Use rarely and carefully) (But know everyone you are connected with will see it)
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- 41. Resource Mapping Physical Resources: Whatis at your disposal What can you leverage?
- 42. Resource Mapping Organizational Resources: Whatis at your disposal What can you leverage?
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- 44. Resource Mapping Financial Resources: Bank/ Financial
- 45. Resource Mapping Technology Resources: Whatis at your disposal What can you leverage?
- 47. Options to getnoticed with some investment $
- 48. Featured Applicant: JobSeeker Premium
- 49. Leverage InMail or@company? Recruiters state best to receive POST application submission â30% higher opens than coldâ
- 50. Job Seeker Premium Exclusive Searchbased on Salary Range ! 3rd Party Data and is range based - not guaranteed
- 51. Job Seeker PremiumExclusive Job Seeker Network Group (Includes LinkedIn Staffers)
- 52. More than Networking..... LinkedInis a valuable, and oftentimes underutilized Research TOOL
- 53. Search Jobs byKeywords
- 54. Research BEFORE yourinterviews Follow Company Executives and Employees Groups and Causes Do Your Due Diligence
- 55. What step didwe reach today?âĻ YES, I DID IT!!! I WILL DO IT I CAN DO IT IâLL TRY TO DO IT HOW DO I DO IT I WANT TO DO IT I CANT DO IT I WONT DO IT
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