ENHANCING
EMPLOYABILITY
USING LINKEDIN
Employability
Pile of job applications
Reflect
General employability
Digital platforms
Professional networking
Phenomenal career
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01.04.2022
LinkedIn
Strengthen relationship
New perspectives
Raising your profile
Practical knowledge
Self-confidence
Questions
Dream job
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01.04.2022
What is
World's largest professional network on the internet.
A job search tool for users.
Recruiting tool for employers.
Accessible from
(Job, Internship, Skill development, Professional relationship..)
Desktop
Linkedin mobile app
Mobile web experience
LinkedIn Lite Android mobile app.
?
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01.04.2022
Launched on 5th May 2003
Headquarters : Sunnyvale, California
Owned by Microsoft
Over 740 million users in more than 200 countries.
Most LinkedIn members in the USA, followed by India and China.
53% worldwide users are male and 43% female.
More than 55 million companies listed.
Revenue of $8 billion in 2020 (Increase of 19% year-on-year).
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01.04.2022
Online version of your resume.
Connect with relevant opportunities.
Allows companies to create profiles.
Establish and expand professional network.
Show off your skills/credentials.
Job advice from other people.
The latest business news.
Organize offline events, write articles, post photos and videos, and more.
Key Features
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01.04.2022
LinkedIn offers a free, basic membership to anyone who wants to create and
maintain a professional profile online.
Premium subscription provides further access to LinkedIn’s products and
features.
Includes marketing, recruitment, sales, and learning products.
Offers various paid or Premium subscriptions which members can opt for
based on their needs.
Free Service vs Paid Subscriptions
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01.04.2022
Premium Essentials
Sales Navigator
Recruiter Lite
Premium Pro
LinkedIn Learning
Various Premium Subscriptions
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LinkedIn Profile
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Optimized headlines = more searches, more searches = more views, and more
views = more opportunities and deals.
Headline
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An overview of your career so far
(2000 characters max), biggest
achievements, personality
Summary 18
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Summary
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Get Going!
Expand network
Engage with content
Get endorsements
Request recommendations
1.
2.
3.
4.
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Connection requests
LinkedIn searches
People you may know section
LinkedIn events
LinkedIn groups
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Networking on LinkedIn
Personalize Invites to Connect
Respond Promptly
Engage in personal connections
Write content
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Points to Consider while
Networking
LinkedIn offers courses to help build important skills such as remotely
managing a team, finding a job, and coping with new stressors.
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01.04.2022
Learning Courses in LinkedIn
For Job Seekers
Recovering from a layoff
Finding a job
Video interview tips
Sample courses:
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01.04.2022
For Reducing Stress
Mindfulness practices
How to manage feeling overwhelmed
Balancing work and life
Sample courses:
26
01.04.2022
For Educators
Learning to teach online
Teaching technical skills through video
Office 365 for educators
Sample courses:
27
01.04.2022
For Talent Acquisition Professionals
Managing virtual teams
Shane Snow on storytelling
People analytics
Sample courses:
01.04.2022
28
For Sales Professionals
Empathy for sales professionals
Asking great sales questions
Selling with authenticity
Sample courses:
29
01.04.2022
For Small Businesses
Marketing for small businesses
Building a small business website
Social media for small businesses
Sample courses:
01.04.2022
30
For Managers and Leaders
Influencing others
Communication in times of change
Managing in difficult times
Sample courses:
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For Remote Workers
Time management: Working from home
Productivity tips: Finding your productive mindset
Executive presence on video conference calls text
Sample courses
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Digital Badges in Linkedln
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Digital Badges
New credential earned on completing an online educational program
This credential validates and communicates an individual’s skills and
achievements
It can be validated by a potential employer with just a click
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Option to share career preferences
Indicates openness to work
Connects you to people who can help you
Increases your likelihood of hearing from
your recruiter
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01.04.2022
#Open to Work
Pros of LinkedIn
Networking Opportunities
News Updates
LinkedIn Answers Section
Cost-effective
Cons of LinkedIn
Investment of Initial Time
Content Overload
Spam Connections
Privacy Concerns
01.04.2022
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#Hashtags
For Networking
Find Job Openings
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Enhance job search
Enhance Networking
General
Networking
Helpful
Conversations
Professional
events
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Find Job Openings
Employers use relevant hashtags when posting job
openings
To find immediate job openings use
hashtags like #hiringnow and #hiring
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01.04.2022
Promote Job Search
Use relevant hashtags when posting related to job
search
Use #readytowork to the Resume to alert employers that
you're available for immediate openings.
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01.04.2022
#Hashtag Tips
Use common hashtags
Use to share professional content
Use sparingly
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01.04.2022
Not Using a Proper Profile Picture
Not Engaging Comments
Don’t Spam People
Don’t Post Self-Serving Content
Don’t Talk Negative About Competitors
LinkedIn Is NOT Tinder
What Not to Do on
LinkedIn
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01.04.2022
WHAT IS THE FUTURE OF
??
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01.04.2022
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01.04.2022
Fee-Based Engagement
Prioritization Of Authentic Personal Branding
The Replacement Of Email
Hashtagging For Building Connections
One-Way Video Prescreens For Job Seekers
Future ....
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Thank
Thank
Thank
you!
you!
you!

Enhancing Employability using digital platforms - LinkedIn.pdf

  • 1.
  • 2.
    Employability Pile of jobapplications Reflect General employability Digital platforms Professional networking Phenomenal career 3 01.04.2022
  • 3.
    LinkedIn Strengthen relationship New perspectives Raisingyour profile Practical knowledge Self-confidence Questions Dream job 4 01.04.2022
  • 4.
    What is World's largestprofessional network on the internet. A job search tool for users. Recruiting tool for employers. Accessible from (Job, Internship, Skill development, Professional relationship..) Desktop Linkedin mobile app Mobile web experience LinkedIn Lite Android mobile app. ? 5 01.04.2022
  • 5.
    Launched on 5thMay 2003 Headquarters : Sunnyvale, California Owned by Microsoft Over 740 million users in more than 200 countries. Most LinkedIn members in the USA, followed by India and China. 53% worldwide users are male and 43% female. More than 55 million companies listed. Revenue of $8 billion in 2020 (Increase of 19% year-on-year). 6 01.04.2022
  • 6.
    Online version ofyour resume. Connect with relevant opportunities. Allows companies to create profiles. Establish and expand professional network. Show off your skills/credentials. Job advice from other people. The latest business news. Organize offline events, write articles, post photos and videos, and more. Key Features 7 01.04.2022
  • 7.
    LinkedIn offers afree, basic membership to anyone who wants to create and maintain a professional profile online. Premium subscription provides further access to LinkedIn’s products and features. Includes marketing, recruitment, sales, and learning products. Offers various paid or Premium subscriptions which members can opt for based on their needs. Free Service vs Paid Subscriptions 8 01.04.2022
  • 8.
    Premium Essentials Sales Navigator RecruiterLite Premium Pro LinkedIn Learning Various Premium Subscriptions 9 01.04.2022
  • 9.
  • 10.
  • 11.
  • 12.
    Optimized headlines =more searches, more searches = more views, and more views = more opportunities and deals. Headline 13 01.04.2022
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
    An overview ofyour career so far (2000 characters max), biggest achievements, personality Summary 18 01.04.2022
  • 18.
  • 19.
    Get Going! Expand network Engagewith content Get endorsements Request recommendations 1. 2. 3. 4. 20 01.04.2022
  • 20.
  • 21.
    Connection requests LinkedIn searches Peopleyou may know section LinkedIn events LinkedIn groups 22 01.04.2022 Networking on LinkedIn
  • 22.
    Personalize Invites toConnect Respond Promptly Engage in personal connections Write content 23 01.04.2022 Points to Consider while Networking
  • 23.
    LinkedIn offers coursesto help build important skills such as remotely managing a team, finding a job, and coping with new stressors. 24 01.04.2022 Learning Courses in LinkedIn
  • 24.
    For Job Seekers Recoveringfrom a layoff Finding a job Video interview tips Sample courses: 25 01.04.2022
  • 25.
    For Reducing Stress Mindfulnesspractices How to manage feeling overwhelmed Balancing work and life Sample courses: 26 01.04.2022
  • 26.
    For Educators Learning toteach online Teaching technical skills through video Office 365 for educators Sample courses: 27 01.04.2022
  • 27.
    For Talent AcquisitionProfessionals Managing virtual teams Shane Snow on storytelling People analytics Sample courses: 01.04.2022 28
  • 28.
    For Sales Professionals Empathyfor sales professionals Asking great sales questions Selling with authenticity Sample courses: 29 01.04.2022
  • 29.
    For Small Businesses Marketingfor small businesses Building a small business website Social media for small businesses Sample courses: 01.04.2022 30
  • 30.
    For Managers andLeaders Influencing others Communication in times of change Managing in difficult times Sample courses: 31 01.04.2022
  • 31.
    For Remote Workers Timemanagement: Working from home Productivity tips: Finding your productive mindset Executive presence on video conference calls text Sample courses 32 01.04.2022
  • 32.
    Digital Badges inLinkedln 33 01.04.2022
  • 33.
    Digital Badges New credentialearned on completing an online educational program This credential validates and communicates an individual’s skills and achievements It can be validated by a potential employer with just a click 34 01.04.2022
  • 34.
    Option to sharecareer preferences Indicates openness to work Connects you to people who can help you Increases your likelihood of hearing from your recruiter 35 01.04.2022 #Open to Work
  • 35.
    Pros of LinkedIn NetworkingOpportunities News Updates LinkedIn Answers Section Cost-effective Cons of LinkedIn Investment of Initial Time Content Overload Spam Connections Privacy Concerns 01.04.2022 36
  • 36.
    #Hashtags For Networking Find JobOpenings 37 01.04.2022 Enhance job search
  • 37.
  • 38.
    Find Job Openings Employersuse relevant hashtags when posting job openings To find immediate job openings use hashtags like #hiringnow and #hiring 39 01.04.2022
  • 39.
    Promote Job Search Userelevant hashtags when posting related to job search Use #readytowork to the Resume to alert employers that you're available for immediate openings. 40 01.04.2022
  • 40.
    #Hashtag Tips Use commonhashtags Use to share professional content Use sparingly 41 01.04.2022
  • 41.
    Not Using aProper Profile Picture Not Engaging Comments Don’t Spam People Don’t Post Self-Serving Content Don’t Talk Negative About Competitors LinkedIn Is NOT Tinder What Not to Do on LinkedIn 42 01.04.2022
  • 42.
    WHAT IS THEFUTURE OF ?? 43 01.04.2022
  • 43.
  • 44.
    Fee-Based Engagement Prioritization OfAuthentic Personal Branding The Replacement Of Email Hashtagging For Building Connections One-Way Video Prescreens For Job Seekers Future .... 45 01.04.2022
  • 45.
  • 46.