Projectline linked in best practices

Projectline linked in best practices

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  LinkedIn Best Practices forconsultants, freelance professionals, and anyone looking to stand out. Confidential. Use by written permission only.
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  2 LinkedIn Headline –What is your super power? Headline: A straight forward statement that tells people what you do, who you are, what your super power is or your passions are. Don’t be arrogant. Avoid “guru” “rock star” or unneeded hyperbole Be yourself. Tip, get in the habit of including your pronouns.
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  Personal headline –examples
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  4 LinkedIn – headerphoto Header Photo: It’s a great way for you to stand out. Use something that sparks your interests, represents your background, or even the city you live/work in.
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  Profile picture andbackground examples
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  Profile pictures –do not do this • Not crisp • Smaller than allowed • Part of group • Not appropriate post for office • Zoomed too far • (May be appropriate for actress, dress maker, etc.) • Cropped too tight • Bad lighting • Not professional • Cropped from group • Not professional scene • Zoomed out too far • Can’t see face • Too dark • Why? Why? • You should be alone, unless you work as a team • Red eye • Crooked crop • Blurry • In a bar • Bad lighting • A little menacing • Half another face • Bad lighting • Not professional
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  Good pictures don’tall have to be the same Exec Branded Professional Clean Digital Marketer Office environment Bright Professional IT Manager Professional Fun Designer Shows personality Shows action Journalistic Creative Director Shows creativity Writer Professional Stylized Office Manager Professional Composition Account Manager Clean background Clean Bright Architect Professional Artistically framed Composition
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  Summary bio –not a job description BIO: • Summary should not read like a resume • Add in some personality and creativity – be authentic. • Do not write in the 3rd person • Include keywords for maximum search-ability If you are looking for work, be specific about the types or roles you really want, these are key words that people can search for.
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  Confidential – Propertyof Projectline | Use by permission only 9 Job history – be savvy, think search DIGITAL RESUME: don’t skip this detail, recruiters are always searching and savvy companies expect savvy consultants • Don’t include jobs that are too far in the past to be relevant. • Include detailed descriptions of work done most recently • Include each position at a company separately • For your current role, you can include a description of what your org does
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  The ultimate referral- recommendations • Aim for at least 2-3 recommendations per year • Return the favor, always • Write a personal message when sending the request • ALERT: Don’t ever ask for recommendations from someone who doesn’t truly know your work. Really bad form.
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  Find your people LinkedInGroups: People who are active in groups get 5x more views. • Join relevant industry and professionals groups, find people who are passionate about the same things you are. • Don’t forget your school alumni group or previous employer alumni groups. • Spend a few minutes each weak reading, commenting, and contributing as appropriate for the groups that bring you value. Following on LinkedIn: • You don’t have to “connect” to someone to get their updates, you can follow them instead. • Also follow hashtags, companies, non-profits, groups, and more • On your left bar on the home page, you’ll see posts from people and groups and hashtags you follow but the ones you engagement with most will be in your feed. http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
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  You’ve got skillz Skillsand Endorsements: People that list skills get 13x more views.* • Reorder them as needed and the pin your top skills so they show at the top of your profile • Think of your skills as key words for finding you. • Delete skills that are out of date, you don’t want to use in a future role, or you don’t want to be known for *https://blog.linkedin.com/2014/10/16/your-skills-are-your-competitive-edge-on-linkedin
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  Extra credit –writing LinkedIn articles Be an author: Show off your thought leadership, industry expertise, communication skills, sense of humor, depth of knowledge on a topic, desire to help others learn, and more! • If you don’t already blog about your industry, your work, etc., now is a great time to start. • If you already publish a blog, re-publish using LinkedIn to drive reputation. Or publish the first half and link to your blog for the second half to drive traffic. • Have someone you trust review your work before you publish to improve your writing and avoid obvious mistakes. *Akshay Kothari, founder of Pulse (aka LinkedIn Articles) http://www.cio.com/article/2899055/linkedin/why-you-should-use-linkedin- pulse-to-self-publish.html “As an author, you have this amazing potential to reach millions of people really interested in what you've written about. It really goes beyond a few hundred or thousand connections you have.”*
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  Thank you! Goodluck! Keep in touch with us! • Download our app by searching “Projectline” in your Android or App store • Follow us on Instagram @Projectline • Follow us on Twitter @Projectline • Follow us on LinkedIn https://www.linkedin.com/company Confidential – Property of Projectline | For internal use only 14
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  Confidential – Propertyof Projectline | For internal use only 15