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LinkedIn for Your Job Search
The document is a guide for optimizing LinkedIn profiles for job searching, presented by career coach Bruce A. Bennett. It covers the importance of LinkedIn as a professional networking tool, strategies for enhancing profiles, and best practices for building connections and finding job opportunities. Key points include optimizing summaries, headlines, and skills, as well as utilizing job search agents and networking features.
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LinkedIn for Your Job Search
- 1. For Your Job Search broughtto you by Bruce A. Bennett Career Coach Corner November 18, 2019
- 2. 2 Introduction & Notesfor session Introduction Professional Career in Media & Marketing Research MCWN Volunteer & Contractor Career Coach Corner Blog & Presenter General Notes for Today My contact info is on last slide Workshop is interactive Q/A & Parking lot Red Arrows Evaluation forms are 2 sided Other: LinkedIn Job Search Comments on the survey forms Sign out of LinkedIn
- 3. 3 Outline & Goalsfor session Outline Why LinkedIn? Navigation tabs Enhancing your profile Best Practices - Break Building your network Searching Settings Goals Recognize the difference between a resume & profile Understand how to build a compelling profile Create a relevant job search agent in LinkedIn Research employers on LinkedIn & the Internet
- 4. 4 LinkedIn - Whatis it & Why use it? Over 645 million professionals use LinkedIn to exchange information, ideas & opportunities!! Virtual Resume Create an Internet Presence Business Social Networking Site Connection referrals Research Individual or Company Norm Galvin at InsightsNow Find Employment Opportunities
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- 7. 7 LinkedIn Navigation Tab- My Network
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- 9. 9 LinkedIn Navigation Tab- Messaging
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- 11. 11 LinkedIn Navigation Tab- Notifications
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- 14. 14 Profile Overview Editing YourProfile Information
- 15. 15 Editing Your LinkedInProfile URL
- 16. 16 Editing Your LinkedInProfile URL
- 17. 17 Editing Your LinkedInProfile URL Delete computer generated digits & Save
- 18. 18 Editing Your LinkedInProfile URL
- 19. 19 Editing Your Profile Providinga custom banner enhances a profile
- 20. 20 Editing Your ProfileContact Info
- 21. 21 Editing Your ProfileContact Info
- 22. 22 Editing Your ProfileContact Info
- 23. 23 Editing Your ProfileContact Info
- 24. 24 Editing Your ProfileContact Info
- 25. 25 LinkedIn Best Practices 1.All Star profile with photo 2. Headline that’s descriptive and accurate, not title 3. Summary section with call to action 4. Utilize Skills section and other key words 5. Create a job search agent 6. Activity update reading a book, view webinar attending a seminar, trade show or conference 7. Use # and @ for better visibility on social media 8. Build your network of connections 9. Recommendations 10. Following target companies 11. Who Viewed Your Profile? 12. Participation & discussions in Network & Groups
- 26. 26 Have a professionalphoto appearance Passport format with headshot Contrasting plain background Rename photo for SEO e.g. Bruce Bennett LinkedIn Training.jpg Best Practice - Photo
- 27. 27 Optimize Your ImportantSKILLS The first word in your headline gets the SEO results from LinkedIn’s search algorithm. Thus, it’s critical that you start your headline with your most important SKILL. Many members don’t understand this, so if you do it, you will get powerful SEO results. It matters because if you don’t come up high in search results, then you won’t get the chance to convince someone to click through to your profile. LinkedIn Profile Nuance
- 28. 28 Best Practice -Headline
- 29. 29 Most people havea headline that states their position It doesn’t tell people why they should connect with you It doesn't tell them how you add value It doesn't tell them how you can solve their problem You have to set YOURSELF apart You need to show that YOU are the expert Best Practice - Headline
- 30. 30 Multiple Choice QuizTime A. B2B Sales at MNO Company B. Bilingual B2B Sales Professional at MNO Company C. Fluent Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence A. Marketing Manager at XYZ Company B. Successful Marketing Manager of Brands at XYZ Company C. Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing... Lets Connect! LinkedIn Profile UVP
- 31. 31 Best Practice -Headline Include Skills in your positions and headline Never use the word “Searching” or “Opportunity” in your headline. 2018 top ten overused buzzwords on LinkedIn used last year Specialize, Experienced, Skilled, Leadership, Passionate, Expert, Motivated, Creative, Strategic, Focused 2019 overused buzzwords on LinkedIn used last year Energetic, Passionate, Tenacious, Value-Add, Expert, Ninja, Guru
- 32. 32 • Your summarycould start with email address and contact information on the very first line • Paragraph one should be about what you do, your job title, work experience and keywords (your defined skills) • Paragraph two should show how you have added value to a previous employer - tell a story (STAR) • Paragraph three should tell how you will solve a company’s problems - use a story (STAR) • Close with a call to action, “call me if……” Best Practice - Summary Structure
- 33. 33 Three skills arefeatured but you can have 50 skills You can add a new skill by clicking the hyperlink The skills can reordered by clicking on the pencil Best Practice - LinkedIn Skills
- 34. 34 Best Practice -LinkedIn Skills You choose which three skills to feature
- 35. 35 Best Practice -LinkedIn Skills Start typing a new skill to identify best fit LinkedIn auto populates & defines key skills
- 36. 36 Best Practice -LinkedIn Skills It is imperative to add all your skills to your profile You might ask yourself why is it so important? This Is Why I Emphasize Skills
- 37. 37 LinkedIn Profile -Nuance
- 38. 38 Best Practice -Job Search Agent LinkedIn suggests jobs based on your profile data, e.g. job titles, skills, companies, etc.
- 39. 39 Update career intereststo inform recruiters with your expertise, job titles, and locations Best Practice - Job Search Agent
- 40. 40 Update career intereststo inform recruiters with your expertise, job titles, and locations Best Practice - Job Search Agent
- 41. 41 Update career intereststo inform recruiters and/or all LinkedIn members with your job titles, and locations Best Practice - Job Search Agent
- 42. 42 Update career intereststo inform recruiters with the types of employment you would consider Best Practice - Job Search Agent
- 43. 43 Best Practice -Job Search Agent
- 44. 44 Best Practice -Job Search Agent
- 45. 45 Search for relevantjobs posted on LinkedIn Use a job title & location to start a search Best Practice - Job Search Agent
- 46. 46 LinkedIn Job SearchAgent Searches can be filtered on many criteria & saved
- 47. 47 Opt in forDaily or Weekly updates Select notifications, email or both LinkedIn Job Search Agent
- 48. 48 Apply button redirectsyou to company website LinkedIn Job Applications
- 49. 49 Use Easy Applyif NOT listed on Company Website LinkedIn Easy Apply Application
- 50. 50 LinkedIn Easy ApplyApplication
- 51. 51 LinkedIn Easy ApplyJob Application
- 52. 52 LinkedIn Easy ApplyJob Application
- 53. 53 Best Practice -Activity Dashboard
- 54. 54 Best Practice -Your Activity Activity posting can be about articles, recognition, etc.
- 55. 55 Best Practice -Your Activity
- 56. 56 Best Practice -Your Activity
- 57. 57 Best Practice -Your Activity Find information about the individuals viewing your posts to determine if your message is reaching the intended targets
- 58. 58 Best Practice -Your Activity
- 59. 59 Best Practice –Hashtags & @ The hashtag # symbol is a powerful tool Use it to reach a larger audience Gain more visibility and/or marketing Appropriate use is #LinkedInTips Those individuals following #LinkedInTips will have it appear in their feed The ampersand @ symbol allows you to reach, market to or recognize a specific person Appropriate use .e.g. @MaureenMueller or @BruceBixler Both symbols work with other social media
- 60. 60 Best Practice –Hashtags & @ Enter in a topic to find variations of the theme
- 61. 61 Best Practice –Hashtags & @ LinkedIn indicates how many followers a topic has
- 62. 62 Best Practice –Hashtags & @ When typing a name, click on the person in the list
- 63. 63 Best Practice –Hashtags & @ LinkedIn completes the name for you & hyperlinks it
- 64. 64 Best Practice –Hashtags & @ Complete typing your comments and click the Post button to complete the action The individual will receive a notice that you referenced them in a post
- 65. 65 LinkedIn recommends connectionsand alumni Building Your LinkedIn Network
- 66. 66 Click on blueConnect button Building Your LinkedIn Network
- 67. 67 Dialogue box popsup with two options Add a note customized to the person Send now produces a generic spam like message Building Your LinkedIn Network
- 68. 68 Make it personaland engaging There is a limit of 300 characters Building Your LinkedIn Network
- 69. 69 2nd Level –Click Connect Button, Message Locked Building Your LinkedIn Network
- 70. 70 2nd Level –Click connect or Message group member Building Your LinkedIn Network
- 71. 71 3rd Level -Click on 3 dots to connect Building Your LinkedIn Network
- 72. 72 3 dots reveal several options including Connect Building YourLinkedIn Network
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- 74. 74 Best Practice -Follow Companies Keep current with your target companies LinkedIn enables you to easily view news & jobs
- 75. 75 Best Practice -Follow Companies LinkedIn company page features many details
- 76. 76 Best Practice -Follow Companies
- 77. 77 Best Practice -Follow Companies
- 78. 78 Best Practice -Search Companies
- 79. 79 Best Practice -Search Companies
- 80. 80 Best Practice -Search Companies
- 81. 81 Best Practice -Who Viewed You?
- 82. 82 Best Practice -Who Viewed You?
- 83. 83 Best Practice -Who Viewed You?
- 84. 84 Best Practice -LinkedIn Groups Two ways to access your LinkedIn Groups
- 85. 85 Best Practice -LinkedIn Groups Not all Groups are created equal Vary with members #s and activity
- 86. 86 Best Practice -LinkedIn Groups Not all Groups are created equal Vary with members #s and activity
- 87. 87 Best Practice -LinkedIn Groups This is Linked N Chicago (LiNC) group You can change settings or leave a group
- 88. 88 Best Practice -LinkedIn Groups You can view & search the members of a group This makes it easy to message a non-connection
- 89. 89 Best Practice -LinkedIn Groups These 2 posts from Linked N Chicago (LiNC) illustrate one reason to join groups
- 90. 90 Best Practice -Group Participation Become a "SME”, post new topic or respond to posts
- 91. 91 LinkedIn Searching Find people,companies, jobs, groups using various search filters
- 92. 92 LinkedIn Searching Location, currentcompany are 2 great search filters
- 93. 93 LinkedIn Searching Using AllFilters allow for expanded searching by job title, e.g. Recruiter or Talent Acquisition
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- 95. 95 LinkedIn Settings Settings aredivided into four main areas
- 96. 96 LinkedIn Settings Add 2ndemail addy and mobile number
- 97. 97 LinkedIn Settings There arethree profile viewing options
- 98. 98 LinkedIn Settings You canturn off sharing edits if you are making multiple changes to your profile
- 99. 99 LinkedIn Settings Upload yourresume under Job Application Settings
- 100. 100 LinkedIn Settings Additional information& settings are available
- 101. 101 JobScan.co for LinkedIn Comparesyour resume to job description
- 102. 102 JobScan.co for LinkedIn Myresume scored 35% when compared to Echo job
- 103. 103 JobScan.co for LinkedIn LinkedInoptimization requires a premium service
- 104. 104 Success Stories Jeff B.– Project Manager Enhanced his LinkedIn profile after this workshop and got hired Jeremy H. – IT Professional Improved his profile after this workshop & 1on1 critique to get found & hired Nick C. – Retail Loss Prevention Attended all workshops and incorporated learnings to get hired Samantha B. – Senior Year College Student Incorporated my recommendations, found on LinkedIn and offered job
- 105. 105 McHenry County WorkforceNetwork November Career Workshops & Services McHenry County Workforce Network Website Personalized Job Search Assistance Services To sign up, request the professional directly by email LinkedIn Critiques 60 minute session is a one on one profile review and/or Q&A about LinkedIn usage Bruce Bennett – November 18 & December 2 & 16 1:00pm, 2:00pm or 3:00pm Email: mcwnbennett@hotmail.com
- 106. 106 Upcoming Events McHenry CountyWorkforce Network 500 Russel Court, Woodstock IL 60098 Getting Started with LinkedIn Webinar Available on MCWN website Start with a Resume and Finish with an Interview December 2, 2019 from 9:00am to 12:00pm LinkedIn for Your Job Search November 16, 2019 from 9:00am to 12:00pm Crystal Lake Public Library 126 W Paddock St, Crystal Lake, IL 60014 Using Social Media in Job Search Friday January 21, 2020 from 2:30pm – 4:00pm
- 107. Feel free tofollow up or connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ Podcast: https://www.spreaker.com/show/b-squared-linkedin