Linked In As A Sales Tool

Linked In As A Sales Tool

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  Using LinkedIn asa Sales Tool John Murray 6/3/09
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  Background: Whatis Web 2.0 Web 2.0-internet sites where users create content (YouTube, Facebook, Wikipedia, LinkedIn, Twitter, Blogger) and push/syndicate out Web 1.0-Companies created web pages and “pulled” users to their content
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  Why Web 2.0is in the News ? It’s working - Huge audiences – shifting the internet landscape - Higher engagement levels - Global phenomenon - Passionate member communities The stakes are enormous - Young companies are valued up to $15 billion - Strategically critical to major corporations Incumbents don’t know how to respond - Microsoft vs. Google - Yahoo - struggling for growth and a more competitive business model - News Corporation buys MySpace & Dow Jones
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  Why Web 2.0is Working Inexpensive distribution - Viral growth – Members invite others to join Inexpensive and unique content - UGC – User Generated Content Unprecedented engagement levels - Network activity – As many as 50% of members return daily/weekly Authenticity - No hiding behind screen names Timing is right – right services at the right time - LinkedIn, MySpace, Facebook, YouTube, Twitter are the right services targeted at the right audiences at the right time
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  Social Network’s PersonalityProfile… Friday and Saturday Nights Weekends Mon- Fri, 8am – 5pm
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  Social vs. ProfessionalNetworks Social networks offer tools for casual communication with family & friends - Play games - Share photos & videos - Rate movies and music - Examples: Facebook, MySpace LinkedIn is a professional network intended to create global business opportunities - Maintain business contacts online - Get introduced to professionals & service providers - Recommend colleagues & check references - Conduct research - Receive industry news - Ask & answer industry questions
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  How Professionals UseLinkedIn LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts. - Build Personal Brand - Strengthen Professional Relationships - Share Business Knowledge
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  How Professionals UseLinkedIn LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts. - Build Personal Brand - Strengthen Professional Relationships - Share Business Knowledge
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  Top 10 LinkedInTips for Sales People #1 Improve your Profile
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  Top 10 LinkedInTips for Sales People #2 Add Trusted Contacts
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  Top 10 LinkedInTips for Sales People #3 Use Searches
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  Top 10 LinkedInTips for Sales People # 4 Research Your Prospects
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  Top 10 LinkedInTips for Sales People # 5 Send In-Mails
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  Top 10 LinkedInTips for Sales People # 6 Receive Recommendations
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  Top 10 LinkedInTips for Sales People # 7 Join Relevant Industry or Alumni Groups
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  Top 10 LinkedInTips for Sales People # 8 Broadcast what you are working on
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  Top 10 LinkedInTips for Sales People # 9 Ask and Answer Questions
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  Top 10 LinkedInTips for Sales People # 10 Explore Company Profile Pages