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JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn profile & unlock its value for your business
The document provides a comprehensive workshop on how to effectively use LinkedIn for personal and company branding. It covers establishing a strong profile, engaging with content, and the importance of maintaining an active company page to enhance professional networking. Key strategies include optimizing your profile, controlling privacy settings, and utilizing analytics for continuous improvement.
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JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn profile & unlock its value for your business
- 1. Jenson Tham Relationship Manager LinkedIn Lunch& Learn: LinkedIn Workshop
- 2. What Is LinkedIn? HowCan LinkedIn Help You and Your Company? How to Get Started? 1 3 2 Today’s Session
- 3. Keep hands upif your answer is “Yes” Who has a LinkedIn profile? Who has a picture on his/her LinkedIn profile? Who has joined GROUPS on LinkedIn? Who has followed at least 3 companies? Who has more than 100 people in their network ?
- 4.
- 5. “ Connect theworld’s professionals to make them more productive and successful ” Our mission We’re not a job board!
- 6. For our members Theprofessional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform Identity Networks
- 7. For companies &organizations Company page Groups Career Pages Showcase Pages Employees Followers Group Members Influencer & Member Posts Company Updates Group Discussions Identity Networks Knowledge & Opportunities Jobs
- 8. How we helpour customers Hire Social recruiting & employer branding Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
- 9. Identity: 81% ofprofessionals research online before: Joining a Company Making a Purchase
- 10. What is theNo.1 activity on LinkedIn? a) Job search/applications b) Status Updates/LinkedIn Pulse c) Viewing Company Pages d) Viewing member profiles
- 11. Viewing profiles isthe #1 activity on LinkedIn
- 12. Whether or notyou manage your company’s page, members are coming to it Member Profiles Jobs Content > 70M profiles have an active position tied to a Company Page 60% of traffic to Company Pages is from employee profiles Nearly all jobs are tied to a Company Page Job seekers come to the page wanting to know more about your company as an employer News on LinkedIn is usually tied to a company Members click to your Company Page to gain more news and insights about your Company
- 13. LinkedIn has becomethe definitive professional publishing platform and it starts from you as individual members Pulse Influencers SlideShareWriting on LinkedIn
- 14. What do youwant your team and external network to think of you as?
- 15. Make the mostof LinkedIn 15 Establish Establish your profile Attract Attract an audience Engage Engage through content Extend Extend your presence
- 16. Take part andtake control. Customize your LinkedIn experience to be aligned with your personal professional objectives & your company’s objectives, right from the start. In this section, we present guidelines to set you up for success, while also managing the potential risks associated with any social media presence. START LEAD Create a strong effective LI profile STEP 01 Control your privacy & confidentiality STEP 02 Efficiently connect with the people that matter STEP 03
- 17. Jane Jones www.linkedin.com/janejones It’s allabout creating a “Profile that Engages” Name HeadlinePicture Summary & Experience Connections Vanity URL Create a strong effective LI profile STEP 01
- 18. Building Your ProfessionalBrand Real name, nothing else that affects search
- 19. Building Your ProfessionalBrand Headline HEADLINE • It should be catchy and keyword rich • This is the first impression – make your headline stand out or people will move on
- 20. Building Your ProfessionalBrand Profile Picture PHOTO • Use a professional photo which shows your face clearly
- 21. You are 7times more likely to be found on LinkedIn with a photo
- 22. SUMMARY •Make your summarykeyword rich so you’ll be found in searches •Write your summary in first person to keep it human •Enrich your profile with media to make it stand out more
- 23. EXPERIENCE •Be precise inyour past experiences and current roles(s) •Don’t be afraid to use detail •Speak directly to your target audience and make it relevant to their needs
- 24. RECOMMENDATIONS •Aim for avariety of recommendations to show that other people recognize you have great working partnerships.
- 25. Control your privacy &confidentiality STEP 02 You have the choice to make your information as public or private as you want. PUBLIC PRIVATE • Your connections can view your entire network • Your connections can only view the people that you have in common Your Connections • Everyone can see your activity feed • If you turn on your activity broadcast, your connections will receive notifications when you update your profile • Restrict who can see your activity feed: your network, your connections or only you • If you turn off your activity broadcast, your network does not receive notifications Your Updates • People you recently visited can see your name & tagline • Be a LinkedIn Anonymous User: select your level of anonymity Your Visit Activity
- 26. Efficiently connect with thepeople that matter STEP 03 Avoid spam from people you don’t know Enable email address request so that only people you know personally can connect Invite people to connect & replace business cards • A LinkedIn profile has more than just the contact information of a business card. Inviting people to connect is a great way to follow up on an in- person meeting. • Several apps can help you connect faster and on the spot, such as LinkedIn Contacts. Checking people’s profile prior to meeting is becoming a commodity. Knowing about their experience, background, connections and activity will allow you to save time and make the most of your meeting. Know a person’s background before you meet
- 27. 7 Steps toimprove your profile Include a professional picture1 Simplify your name2 Create a creative headline3 Customize a vanity URL4 Include a summary & experience5 Request recommendations6 Include additional links on your profile7
- 28. Now that youhave a LinkedIn profile, what’s next?
- 32. Company Page Your destinationto establish your company's identity and build relationships with the world's professionals Identity Your company’s profile to the world’s professionals Network Connect professionals and your employees to drive economic opportunity Knowledge Share content & opportunities to make professionals more productive & successful
- 33. Establish your profile Includea compelling page description and hero image Create your profile Enter your company name and logoConnect your employees Encourage all your employees to list your company in their personal profiles
- 34. Your greatest brandasset Your employees & coworkers
- 35. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS Empowering employees to become social professionals Every 6 pieces of content a LinkedIn member shares influences:
- 36. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS 36 Don’t just fill out your profile, maintain an active page 9/10 nearly 9 out of 10 members believe a Company should maintain an up-to-date Company Page on LinkedIn >2/3 of members believe that it would negatively affect their perception of a company if they didn’t maintain an active Company Page >1/2 of members stated they would be less likely to apply for a job and do business or purchase from a company that didn’t maintain an active Company Page
- 37. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS Engage through content Share daily news and insights in the form of company updates and Sponsored Updates to your followers and target audiences
- 38. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS 38 Optimize & refine through analytics Activate your thought leaders to post & share their content Engage through content
- 39. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS 39 Long Form Post builds and socializes your professional brand Original content Deep dive on topics that matter to you Part of your profile An insight of what you care about and what you are capable of Automatically socialized Shared with your connections and followers Create your talent community Members not in your network can follow you and get updates when you publish next Build dialogue & relationship Watch engagement build in the comments Your legacy, searchable Posts are searchable both on and off LinkedIn
- 40. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS Slideshare: Hub for Professional Content (PR, Employer Branding, Sales/Marketing, Lead Gen) • Upload presentations, documents, infographics, embedded videos • Content is easily integrated into LinkedIn (page updates, member profiles, etc) • Easily discoverable by search engines An Overview to Slideshare for Business http://www.slideshare.net/Slidesh are/an-overview-to-slideshare- for-business
- 41. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS 41 List of Resources Where to learn more? To learn more about the corporate solutions available to businesses. Visit http://business.linkedin.com Some interesting guides LinkedIn has: LinkedIn Executive Playbook Company Page Guide How to Create a Content Marketing Tactical Plan for LinkedIn