Developingawebpresenceusinglinkedin

Developing a Web Presence Using LinkedIn By EVOLUTION Career Business Leadership

LinkedIn If you have further questions please email me at: [email_address] Topics covered: Profile, Home Page, Answers, Group Discussions, Settings, Book Read and Events

LinkedIn In today’s job market companies want to know if you understand technology! They feel that if you have a web presence then you understand technology. LinkedIn allows you to have a professional presence

LinkedIn What is Web Presence? It is the ability to navigate your way around the net. It is your understanding of the media that is out there and your ability to use this media What do they look for?

LinkedIn LinkedIn, Facebook, My Space, Twitter, Skype, Web Page, Email Do you have any of these and how do you use them and how often? Do you know or understand the power of social media? Do you know how to take advantage of these?

LinkedIn This presentation will concentrate on LinkedIn because it is a professional networking site. There is a vast array of tools and you need to know the advantages and disadvantages of each This information is valuable for both business and career seekers.

LinkedIn LinkedIn can be a powerful tool that can work for you or against you. As you fill out or update your profile or get into other features I just want to say that You are dealing with other human beings and it is their perception of what they read that will make it a pro or a con for you.

LinkedIn Start If you are just starting, LinkedIn gives you an identification Before all else go to your profile page and edit it to your real name. If you have a common name i.e. John Smith use your whole name and any letters after it i.e. MBA etc.

LinkedIn Home Page Profile Value Statement Executive Summary Experience Awards and organizations Groups Inbox Connections Answers Books Read Jobs Profile Viewed

LinkedIn Profile The profile page – Tell me about yourself! Each section has a purpose Each section needs to be filled out An incomplete profile will go against you in a net search Use a Professional picture

LinkedIn Profile Picture Name Title Value Statement Number of direct connections Number of possible new connections

LinkedIn Profile Add a professional picture. I want to see who I am doing business with. What if your name is Pat Smith and I want to send an email do I start Mr. or Ms. No picture I can’t tell. Name is your full name and any additions i.e. MBA PhD MD etc. I would also add title after your name

LinkedIn Profile Title box- either add title or put in a value statement Value Statement – put in a stronger value statement if you put one in the title box. Number of Direct Connection Number of possible connections

LinkedIn Profile Summary Statement Place your best accomplishments here and your best skills. Use the PARS or STARS format. Answer three questions within these: How do you make or save time How do you make or save money How do solve problems

LinkedIn Profile Experience Section Unlike a resume you can list as many companies as you want. You can also list all of your accomplishments Make sure dates are the same as your resume if you are career seeking

LinkedIn Profile The experience section Advantages and Disadvantages Shows all your experience and accomplishments Shows how you work How you solve problems Your knowledge in your area

LinkedIn Profile Recommendations You need three(3) to reach 100% profile. I would choose wisely your recommendation. The more recent the better There is no limit on recommendations

LinkedIn Profile Websites If you have a personal website with nothing to hide then add it to the website link. If you have a blog related to work then add it to the link. If you have a Twitter account and it does not have personal information being tweeted then add it to the link

LinkedIn Profile Website continued Company Website –check with your company before adding their website to this link. They may have a policy or procedures .

LinkedIn Profile Organizations and Groups Caution Business Politics and Religion do not mix well. List professional organizations you belong to Other organizations are a personal call LinkedIn groups will show here

LinkedIn Profile Honors and Awards If you have received Military honors or Awards this is a good place to list them If you have received company awards this is a good place to list them.

LinkedIn Profile Personal Information This is your call but I ask how much personal information do you want on the web? Personal call to list hobbies and interest.

LinkedIn Profile Contact Settings This is where you can choose how you wish to be contacted It also shows your area of interest for being contacted

LinkedIn Profile Applications There are a number of applications for you to choose from. If you will be sharing information I suggest Slide Share or Google Docs If you have a blog I recommend Wordpress.

LinkedIn That concludes the profile section Now we will look at the rest of LinkedIn’s offerings and why they are part of the power structure of LinkedIn

LinkedIn Home Page Search Box Messages Network Activity Just Joined LinkedIn People You may know Who viewed my profile Your LinkedIn Network Reading List by Amazon Events Slide Share Your Blog

LinkedIn Who Viewed My Profile If you are a career seeker and you have sent your resume to a company and haven’t heard back. This is an easy way to see if they have viewed your profile if they have interest in you. It also shows business people who is interested in them

LinkedIn Power The start of the power was what you placed in your profile and how well written your summary is. Is your summary easy to read plenty of white space? Good Answers section and knowledge expert Group Discussions

LinkedIn Power Networking is a powerful tool if used and performed correctly. It has the ability to open doors a resource for great advice or a collaboration channel. It can also destroy, your reputation, your trust, your network. Caution is advised.

LinkedIn Answers The answer section is where you can go to ask questions in a variety of categories with subcategories. The power is in how well can you answer the questions asked by other members. Are you a knowledge expert?

LinkedIn Answers Choose a subcategory that you are very knowledgeable in. Answer the questions with some depth to your answer. If you are selected best answer you are on your way to being a knowledge expert in that category

LinkedIn Answers If you ask a question please select the best answer as a thank you to the person who provided it. If you are selected best answer it will show up in a Google search on that topic.

LinkedIn Group Discussions Pick your discussions wisely. You want to be seen as a knowledge expert in the discussion. You want to be seen as an actual contributor to the discussion not a wannabe. Check spelling and grammar before hitting send Reread it twice before hitting send then once backwards.

LinkedIn account settings There are a number of settings for your account. The Privacy settings are the important ones. It is what you want the public to see when they find you in a search. You may want to turn off your contact list to protect your connections.

LinkedIn Books Read on Amazon Here you can place books that you have read You can recommend have no recommendation or reject a book You can add comments as to why you chose the above select You can see what your connections are reading or what they industry is reading

LinkedIn Events This is where you can see events coming up Who is going from you network You can also see who is going from your competition Should you be going?

LinkedIn Conclusion That concludes the presentation Time permitting questions will be answered Again questions can be sent to info@evolutioncbl.com

Developingawebpresenceusinglinkedin

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