Migliora la qualità dei candidati con LinkedIn
(How to increase the quality of hire by using LinkedIn solutions)
LinkedIn Confidential ©2012 All Rights Reserved 1
LinkedIn Confidential ©2012 All Rights Reserved
Francesco Costanzo
Talent Solutions Consultant
fcostanco@linkedin.com
Tomaso Giusti
Media Solutions Consultant
tgiusti@linkedin.com
LinkedIn Confidential ©2012 All Rights Reserved 3
Agenda for the next 35 minutes
 Quality of hire: what is it about?
 LinkedIn Talent Solutions to find the best talents
 Conclusions: ready to start?
Quality of hire: what is it about?
LinkedIn Confidential ©2012 All Rights Reserved 4
“Quality of hire is a reflection of our ability to bring in
the right talent, through the right sources, with the
right tools and with proper training.”
Talent Acquisition Team
Verizon Wireless
Quality of hire: why you need it?
LinkedIn Confidential ©2012 All Rights Reserved 5
Quality of hire: how you can calculate it?
LinkedIn Confidential ©2012 All Rights Reserved 6
• Performance metrics
• Manager satisfaction
• New-hire satisfaction
• New-hire turnover
LinkedIn Confidential ©2012 All Rights Reserved 7
Quality of hire: what is it about?
LinkedIn Confidential ©2012 All Rights Reserved 8
Quality of hire: what is it about?
Low Cost, High speed
but not great quality –
poor selection and
screening
LinkedIn Confidential ©2012 All Rights Reserved 9
Quality of hire: what is it about?
Low Cost, High quality but
takes longer – direct
sourcing early on before the
pipeline has been
established
LinkedIn Confidential ©2012 All Rights Reserved 10
Quality of hire: what is it about?
Fast and good quality but
high cost – usually
represents good agency
service
15%
Job Seeker
85%
Network Builder277m+
Members worldwide
Main reasons an Italian
active candidate can
consider to change job
A look into the market
Main reasons an Italian
passive candidate can
consider to change job
The hub of your company on LinkedIn
Followers button
Prominent real estate to
express your employer brand
job recomendation are
personalized for each viewer
Employees testimonials
Cutomized copy
Employer branding video
Geography
Industry
Job Function
Seniority
Company Size
Deliver a Custom Experience
Tailor your message based on your target audience
Now, let LinkedIn do the job for
you…
©2012 LinkedIn Corporation. All Rights Reserved.27
Recruitment Ads
Right message, right candidate, right context – with the power of LinkedIn targeting
28
Follow Company
Co-Branded
Picture Yourself
Client/Agency
creative
Targeting
Geography
Industry
Job Function
Seniority
Company Size
Current Company
School Name/Graduation Year
Group
Recruitment Ads reach your target audience wherever
they go on LinkedIn, starting on the homepage
29
Your Recruitment
Message here
Your
Recruitment
Message
Here
…and follow your target audience wherever they go
on LinkedIn
Your
Recruitment
Message
Here
Your
Recruitment
Message Here
…and follow your target audience wherever they go
on LinkedIn
Your
Recruitment
Message
Here
Your
Recruitment
Message Here
…and follow your target audience wherever they go
on LinkedIn
Your
Recruitment
Message Here
LinkedIn Talent Direct
Target relevant professionals at scale…with a customized message that speaks directly
them
branded InMail sent to LinkedIn
members in broadcasts of multiples of
to 2,500.
Call to action
button
Connected to
Recruiter…
LinkedIn Talent Direct
Target relevant professionals at scale…with a customized message that speaks directly
them
branded InMail sent to LinkedIn
members in broadcasts of multiples of
to 2,500.
Call to action
button
Connected to
Recruiter…
LinkedIn Confidential ©2012 All Rights Reserved 35
Conclusions: ready to start?
A success Story
Every year L’Oréal searches for
6.000 new hire worldwide (internship
included) and to find them uses
traditional recruiting channels and
tools.
By the way the company is facing 3
big challenges that needs a more
innovative approach:
•Select candidates that «are more
difficult to find»
•Reach passive candidates
•Maintain and strength the on-line
reputation
LinkedIn Confidential ©2012 All Rights Reserved 36
Conclusions: ready to start?
A success Story
• L’Oréal created a Career Page to
show job opportunities and to
highlight the quality of the
company as employer of choice
• LinkedIn enables L’Oréal to
contact candidates that would
have been unreachable with other
recruiting tools.
• LinkedIn creates a very simple
but absolutely strong connection
between the company and the
employees that are now the best
ambassadors and attract the best
candidates: talent knows talent!
LinkedIn Confidential ©2012 All Rights Reserved
Quality of hire is part of
a recruiting strategy
and has a dramatic
impact on business
activities
LinkedIn can help you
to in crease the quality
of your hires
LinkedIn doesn’t give
you only tools but also
continuous support and
consultancy to achieve
common goals
Conclusions: ready to start?
Key takeaways
Increase quality of hire slide share

Increase quality of hire slide share

  • 1.
    Migliora la qualitàdei candidati con LinkedIn (How to increase the quality of hire by using LinkedIn solutions) LinkedIn Confidential ©2012 All Rights Reserved 1
  • 2.
    LinkedIn Confidential ©2012All Rights Reserved Francesco Costanzo Talent Solutions Consultant fcostanco@linkedin.com Tomaso Giusti Media Solutions Consultant tgiusti@linkedin.com
  • 3.
    LinkedIn Confidential ©2012All Rights Reserved 3 Agenda for the next 35 minutes  Quality of hire: what is it about?  LinkedIn Talent Solutions to find the best talents  Conclusions: ready to start?
  • 4.
    Quality of hire:what is it about? LinkedIn Confidential ©2012 All Rights Reserved 4 “Quality of hire is a reflection of our ability to bring in the right talent, through the right sources, with the right tools and with proper training.” Talent Acquisition Team Verizon Wireless
  • 5.
    Quality of hire:why you need it? LinkedIn Confidential ©2012 All Rights Reserved 5
  • 6.
    Quality of hire:how you can calculate it? LinkedIn Confidential ©2012 All Rights Reserved 6 • Performance metrics • Manager satisfaction • New-hire satisfaction • New-hire turnover
  • 7.
    LinkedIn Confidential ©2012All Rights Reserved 7 Quality of hire: what is it about?
  • 8.
    LinkedIn Confidential ©2012All Rights Reserved 8 Quality of hire: what is it about? Low Cost, High speed but not great quality – poor selection and screening
  • 9.
    LinkedIn Confidential ©2012All Rights Reserved 9 Quality of hire: what is it about? Low Cost, High quality but takes longer – direct sourcing early on before the pipeline has been established
  • 10.
    LinkedIn Confidential ©2012All Rights Reserved 10 Quality of hire: what is it about? Fast and good quality but high cost – usually represents good agency service
  • 13.
    15% Job Seeker 85% Network Builder277m+ Membersworldwide Main reasons an Italian active candidate can consider to change job A look into the market Main reasons an Italian passive candidate can consider to change job
  • 24.
    The hub ofyour company on LinkedIn Followers button Prominent real estate to express your employer brand job recomendation are personalized for each viewer Employees testimonials Cutomized copy Employer branding video
  • 25.
    Geography Industry Job Function Seniority Company Size Delivera Custom Experience Tailor your message based on your target audience
  • 27.
    Now, let LinkedIndo the job for you… ©2012 LinkedIn Corporation. All Rights Reserved.27
  • 28.
    Recruitment Ads Right message,right candidate, right context – with the power of LinkedIn targeting 28 Follow Company Co-Branded Picture Yourself Client/Agency creative Targeting Geography Industry Job Function Seniority Company Size Current Company School Name/Graduation Year Group
  • 29.
    Recruitment Ads reachyour target audience wherever they go on LinkedIn, starting on the homepage 29 Your Recruitment Message here
  • 30.
    Your Recruitment Message Here …and follow yourtarget audience wherever they go on LinkedIn
  • 31.
    Your Recruitment Message Here Your Recruitment Message Here …and followyour target audience wherever they go on LinkedIn
  • 32.
    Your Recruitment Message Here Your Recruitment Message Here …and followyour target audience wherever they go on LinkedIn Your Recruitment Message Here
  • 33.
    LinkedIn Talent Direct Targetrelevant professionals at scale…with a customized message that speaks directly them branded InMail sent to LinkedIn members in broadcasts of multiples of to 2,500. Call to action button Connected to Recruiter…
  • 34.
    LinkedIn Talent Direct Targetrelevant professionals at scale…with a customized message that speaks directly them branded InMail sent to LinkedIn members in broadcasts of multiples of to 2,500. Call to action button Connected to Recruiter…
  • 35.
    LinkedIn Confidential ©2012All Rights Reserved 35 Conclusions: ready to start? A success Story Every year L’Oréal searches for 6.000 new hire worldwide (internship included) and to find them uses traditional recruiting channels and tools. By the way the company is facing 3 big challenges that needs a more innovative approach: •Select candidates that «are more difficult to find» •Reach passive candidates •Maintain and strength the on-line reputation
  • 36.
    LinkedIn Confidential ©2012All Rights Reserved 36 Conclusions: ready to start? A success Story • L’Oréal created a Career Page to show job opportunities and to highlight the quality of the company as employer of choice • LinkedIn enables L’Oréal to contact candidates that would have been unreachable with other recruiting tools. • LinkedIn creates a very simple but absolutely strong connection between the company and the employees that are now the best ambassadors and attract the best candidates: talent knows talent!
  • 37.
    LinkedIn Confidential ©2012All Rights Reserved Quality of hire is part of a recruiting strategy and has a dramatic impact on business activities LinkedIn can help you to in crease the quality of your hires LinkedIn doesn’t give you only tools but also continuous support and consultancy to achieve common goals Conclusions: ready to start? Key takeaways

Editor's Notes

  • #22 Jerrold - a bit too fast, pause between slides and animations - Jerrold: A bit too fast - Slide 5: Horizontal animatie naar Vertical animations - Slide 17: Naming previous company at the rules - Slidw 17: Rustig aan doen met deze slide - Slide 7 : Remove recruit and remove "for" - Slide 12: Proces uitleggen dat het van de klant is
  • #23 Wesley So let me give you an example … I had a conversation with this candidate. But he is not availeble yet… We offer different tools for maintaining and building relationsships with potential candidates. One of the most used ones are the reminders. Think about candidates who are not available on that time or birthdays! Make a reminder for yourself! Make it easier to keep in contact!
  • #26 Ai diversi candidati appartenenti a funzioni differenti non interessano le stesse cose, è quindi necessario creare un’esperienza più personalizzata possibile affinche il candidato si senta maggiormente coinvolto e che quindi possa applicare con più facilità ai job, ciò è possibile sulle career page di linkedin grazie a strumenti di targettizzazione che mostrano pagine diverse in funzione di alcuni parametri quali la geografia, la industry, senority, il job title. All’interno delle diverse pagine verrà messo in risalto un contentuo differente e più rilevante a seconda dell’audience Vediamo l’esempio di starbucks dove abbiamo una prima pagina dedicata ai designer degli store, al channel development, al supply chain manager, e dove magari hanno anche realizzato una pagina più generica
  • #29 Abbiamo quindi visto con Vale quali sono gli strumenti di ricerca attiva all’interno di linkedin e quali le possibilità di inserire annunci, vediamo ora gli strumenti media a disposizione
  • #31 - Update to blue
  • #32 - Update to blue
  • #33 - Update to blue