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How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast
The document outlines strategies for enhancing recruitment presence on LinkedIn, emphasizing the importance of creating an appealing online profile to attract job candidates. Key points include understanding audience needs, effectively communicating messages, and leveraging data for continuous improvement. Additionally, it highlights the essential role of teamwork and consistency in achieving recruitment goals.
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Similar to How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast
How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast
- 1. ondensed) Would you call yourself back? How to Build a Knock Out Recruiting Presence on LinkedIn… Secondary: Reverse Logo on Color Background When a dark background is necessary, use the Ajax logotype in white and grey against a color background from the Ajax palette.
- 2.
- 3. Agenda What makes someoneattractive? Why it matters: the future of recruiting 3 steps for owning it Q&A @seiden • #hiretowin
- 4.
- 5. Let’s say… @seiden •#hiretowin
- 6. You are good. @seiden• #hiretowin
- 7. You are good. Youare in demand. @seiden • #hiretowin
- 8. You are good. Youare in demand. Your phone starts ringing. @seiden • #hiretowin
- 9. You are good. Youare in demand. Your phone starts ringing. New job offers! @seiden • #hiretowin
- 10. Whose call will youreturn first? @seiden • #hiretowin
- 11. You: is thisa good photo? Them: can I trust my career to this person? @seiden • #hiretowin
- 12. (These are allreal people in HR and recruiting.) @seiden • #hiretowin
- 13. A bad profileshould keep you up at night! @seiden • #hiretowin
- 14.
- 15. } Is this agood header? } Is this summary too long? } Is this multimedia helpful? @seiden • #hiretowin
- 16. } Is this agood header? } Is this summary too long? And where’s the company in all this? } Is this multimedia helpful? @seiden • #hiretowin
- 17. } Is this agood header? } Is this summary too long? } Is this multimedia helpful? How do you build a quality presence? @seiden • #hiretowin
- 18. } Is this agood header? } Is this summary too long? } Is this multimedia helpful? How do you build a quality presence? You track visitors’ reactions. @seiden • #hiretowin
- 19. We look through the window and in the mirror with different eyes. @seiden • #hiretowin
- 20. How do youmake sure your online presence helps you work more effectively? @seiden • #hiretowin
- 21. #1 Know why @seiden •#hiretowin
- 22. Message Impact Maximize your voice! @seiden• #hiretowin
- 23. Ajax’s Workforce MarketingEquation Message = Reach x Resonance Impact Cost x Effort @seiden • #hiretowin
- 24. Ajax’s Workforce MarketingEquation Many recruiters start and end here. But do you need “viral” reach? Message = Reach x Resonance Impact Cost x Effort @seiden • #hiretowin
- 25. Ajax’s Workforce MarketingEquation UNDERUTILIZED! Increasing resonance = more effectiveness. Message = Reach x Resonance Impact Cost x Effort @seiden • #hiretowin
- 26. Ajax’s Workforce MarketingEquation Message = Reach x Resonance Impact Cost x Effort How can we minimize spend? @seiden • #hiretowin
- 27. Ajax’s Workforce MarketingEquation Message = Reach x Resonance Impact Cost x Effort How can you share the load across team members? @seiden • #hiretowin
- 28. #2 Know how @seiden •#hiretowin
- 29. 6 steps maximizing the WMequation for @seiden • #hiretowin
- 30.
- 31. Set goal 2 3 4 5 6 “Uplevel” or expandthe employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. @seiden • #hiretowin
- 32. Set goal “Uplevel” or expandthe employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize 3 4 5 6 Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. @seiden • #hiretowin
- 33. Set goal “Uplevel” or expandthe employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. Target 4 5 6 What networks can we win over? ! Can you name the job titles, schools, companies who you want to draw talent from? ! @seiden • #hiretowin
- 34. Set goal “Uplevel” or expandthe employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. Target Position What networks can we win over? What is the one benefit we are offering that no one else can touch? ! Can you name the job titles, schools, companies who you want to draw talent from? ! 5 6 ! Write your profile so your CONTENT + SUBTEXT both reinforce that benefit. @seiden • #hiretowin
- 35. Set goal “Uplevel” or expandthe employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. Target Position What networks can we win over? What is the one benefit we are offering that no one else can touch? What is the job? Write your profile so your CONTENT + SUBTEXT both reinforce that benefit. What is the package? ! Can you name the job titles, schools, companies who you want to draw talent from? ! Execute 6 ! Where will we engage with prospects? How will we engage the candidate from 1st touch to offer? @seiden • #hiretowin
- 36. Set goal “Uplevel” or expandthe employee base? Strategize Steal from competitors or bring new people into our market? Target Position What networks can we win over? What is the one benefit we are offering that no one else can touch? Execute What is the job? Where will we engage with prospects? What is the package? How will we engage the candidate from 1st touch to offer? Measure Metrics! What activities did we do to bring people in? What were the results? ! Use data to make systematic changes to the way you build your profile. @seiden • #hiretowin
- 37. #3 know what to do @seiden• #hiretowin
- 38. Networks are profersonal™, soleverage the team. inmaps.linkedinlabs.com @seiden • #hiretowin
- 39. Match your profile to your goals.* *All goals, both individual and shared. @seiden • #hiretowin
- 40.
- 41. } Framing is everything. @seiden• #hiretowin
- 42. } Framing is everything. } Don’tbury your lead. @seiden • #hiretowin
- 43. } Framing is everything. } Don’tbury your lead. } Keep their attention. @seiden • #hiretowin
- 44. Shared goals let everyonebe part of something bigger than themselves. @seiden • #hiretowin
- 45. …and amplify individualefforts. @seiden • #hiretowin
- 46. Use this pageto help recruiters reach more people with consistent, high quality interactions. @seiden • #hiretowin
- 47. Use this pageto explain what your company does simply and efficiently. @seiden • #hiretowin
- 48. Make it about the people! @seiden• #hiretowin
- 49.
- 50. Be yourself. Beyour best. Jason Seiden, CEO Ajax Workforce Marketing ! jason@ajaxwm.com 888 244-6698 x 700 in/seiden • @seiden @seiden • #hiretowin
- 51. Don’t miss the chanceto be RELEVANT WARM ENGAGING CONSISTENT HIGHLY VISIBLE with your talent brand For more, go to talent.linkedin.com
- 52. !!Save!the!Date!! February 26, 2014 • 24*hour*virtual*conference* • OnDemand*leadership*and*best*prac=ces*available*24/7* • Live*chats*with*speakers*and*LinkedIn*product*specialists* • Scheduled*webcasts*from* • 9:00am*–*1:00pm*PST|*2:00pm*EST*(North*America)* • 9:00am*–*1:00pm*GMT*|1:00pm*–*5:00pm*GST*|*2:30pm*–*6:30pm*IST** • 9:00am*–*1:00pm*AEDT|*10:00am*–*2:00pm*SGT|HKT|CST** #hiretowin*|**@hireonlinkedin*