Content is king: easy & simple ways to curate relevant content

@gdecugis
Content is King: Easy & Simple Ways
to Curate Relevant Content
Guillaume Decugis
Co-Founder & CEO – Scoop.it

@gdecugis
Content is King
“How you gather, manage and use
information will determine whether you
win or lose.”
Bill Gates

@gdecugis
What great content can do for you
 Demonstrate Thought Leadership

@gdecugis
 Engage your community

@gdecugis
 Grow your Website SEO, traffic & leads

@gdecugis
 Grow your Website SEO, traffic & leads
 Make your organization smarter

@gdecugis
Knowledge: are you in control?
Social Media Publishing
Community Manager
Content Marketing
Marketing team
Knowledge Sharing
The whole organization
Web 1.0
Webmaster

@gdecugis
But how can I create all the content I need?

@gdecugis
Start by what you read
 Who could learn from it?
 What is it about?
 Define your topics

@gdecugis
Discover more content like this easily
1 Discover

@gdecugis
Select the best and add value
2 Curate
1 Discover
Your Content Curation Hub

@gdecugis
Distribute
3 Publish
2 Curate
1 Discover

@gdecugis
Distribute. And amplify.
3 Publish
2 Curate
1 Discover

@gdecugis
BEST PRACTICES & TIPS

@gdecugis
Leverage free/freemium tools for discovery
Topic-based content.
Articles about the people in your network.
Organize and read RSS feeds.
Content relevant to your keywords.
+ relevant content already curated by the Scoop.it community.

@gdecugis
Leverage daily email summaries

@gdecugis
Leverage Time Shifting
 Save promising content for later.

@gdecugis
Sharing is not enough: you need a content
hub.
 Social content = short-lived
 140 characters (– title – url) to add context.
 Drive audience away; not to your own site.
 No opportunity to convert.
 No opportunity to show related content.
 No traffic from search.

@gdecugis
Sharing is not enough: you need a content
hub.
 My curated content is now
archived and will be discovered
and reshared in the future.
 It receives targeted traffic from
search.
 My own context is displayed
(eg: what it means for my
audience)
 I can add conversion &
engagement CTA’s.

@gdecugis
Add Value
British Education Experts: 'Empathy
Must Be Integrated Into School
Curriculum'
A recent report entitled “Making Education Work” urges the British government
to introduce radical changes into the English education system. This report –
prepared by an independent advisory board comprising prominent business
leaders and led by preeminent academic Professor Sir Roy Anderson –
provides a six-month overview of the British [...]
This is content:

@gdecugis
So what?
Add Value
British Education Experts: 'Empathy
Must Be Integrated Into School
Curriculum'
A recent report entitled “Making Education Work” urges the British government
to introduce radical changes into the English education system. This report –
prepared by an independent advisory board comprising prominent business
leaders and led by preeminent academic Professor Sir Roy Anderson –
provides a six-month overview of the British [...]
This is shared content:

@gdecugis
Add Value
This is curated
content:
 It’s in a precise context
(changemaking)
 An insight is added to make
the connection (how well a
person commands change =
critical success factor in
education)
 Related articles are expanding
on the same topic (how
education affects change, how
to educate changemakers,
etc…).
 It’s branded

@gdecugis
How Content Curation adds value to your
readers
Selection
Contextual aggregation
Clarification
Summary
Connecting the dots
Refutation
Etc…

@gdecugis
Tools are even better when integrated.
Discovery Host your curated content Publish & analyze

@gdecugis
Create a weekly newsletter
with perspective on relevant news
Ashoka
(Social Entrepreneurship)
How to find and publish news that support the
“everyone is a change maker” message?
While doing a million things at a time?

@gdecugis
Create a weekly newsletter
with perspective on relevant news
Ashoka
How to find and publish news that support the
“everyone is a change maker” message?
While doing a million things at a time?
Generate newsletters directly from curated
content.

@gdecugis
Showcase curated social content
University of San Francisco (Education)
How to showcase the dynamism of the
University’s community?

@gdecugis
Showcase curated social content
University of San Francisco (Education)
How to showcase the dynamism of the
University’s community?
Curate from the best from #usfca hashtag on
Twitter, Instagram, Facebook…
Showcase and highlight contributors on a
Scoop.it page integrated to the USF Web site.
~1,000 contributors in 9 months.
~5,000 pieces of content shared and
amplified.

@gdecugis
Showcase your ambassadors
Ashoka
How to tell the story through the Ashoka
Fellows?

@gdecugis
Showcase your ambassadors
Ashoka
How to tell the story through the Ashoka
Fellows?
Create a press review of all the news articles
that mention the Ashoka fellows.

@gdecugis
Get started
Give it a try
Or get in touch:
@scoopit
business@scoop.it
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Content is king: easy & simple ways to curate relevant content

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