Uploaded byArabella DeLucco
Social Media for Nonprofits in 10 minutes a day
This document provides tips for nonprofits on using social media to create effective content with limited resources. It recommends becoming a "content curator" by organizing relevant sources and sharing the best content on a specific issue through a central "content hub." It also outlines a content curation strategy involving researching existing activities, organizing sources, identifying a hub, adding purpose and perspective, and measuring impact. Finally, it lists tips for creating "killer content" in 10 minutes a day such as focusing on the audience, using consistent hashtags and emoticons, timing posts effectively, and creating an editorial calendar.
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Social Media for Nonprofits in 10 minutes a day
- 1. Social Media forNonprofits: Killer Content in 10 Minutes a Day Presented by: @scoopit@sm4nonprofits
- 2. The Problem: InformationOverload Who should I listen to? How can I be heard?
- 3. The Challenge: CuttingThrough the Clutter Goal You
- 4. The Challenge: CuttingThrough the Clutter Visibility The Path: ContentStrateg y You
- 5. The Solution: Becomea Curator
- 6. The Solution: Becomea Content Curator ContentCurator “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” - RohitBhargava, Ogilvy “Curators turn information into knowledge: we give context to content.” - Guillaume Decugis, Scoop.it
- 7. “People don’t giveto you, they give through you.” Kay Sprinkel-Grace
- 8. The Content Cycle Research Refine Create Measure Approve Promote Publish
- 9. Pop Quiz: What isgood content, anyway?
- 10. Valuable toyour audience 10
- 11. Consistent withyour focus 11
- 12. Dynamic: freshand frequent 12
- 13. Content Curation Strategy 1Start with what you already do. What • What content do you already read? What do you share on you Twitter and other social networks? What do you email? consum e • Articles, blog posts, events, videos, presentations, etc. Type of content • Magazine, story, pin board, multimedia channel, etc. Curation format
- 14. Content Curation Strategy 1Start from what you already do. 2 Organize your sources.
- 15. Content Curation Strategy 3Identify a content hub. From to the rest of the social web!
- 16. Content Curation Strategy 1Start from what you already do. 2 Organize your sources. 3 Identify your content hub. 4 Filter with purpose.
- 17. Content Curation Strategy 1Start from what you already do. 2 Organize your sources. 3 Identify your content hub. 4 Filter with purpose. 5 Add your point of view.
- 18. Content Curation Strategy 1Start from what you already do. 2 Organize your sources. 3 Identify your content hub. 4 Filter with purpose. 5 Add your point of view. 6 Measure your impact.
- 19. Content Curation Strategy 1Start from what you already do. 2 Organize your sources. 3 Identify your content hub. 4 Filter with purpose. 5 Add your point of view. 6 Measure your impact. 7 Build your communities of interest.
- 20. Content Curation inAction Example: Breast Cancer Organization Communities of Interest Patients & Competitors Media Donors & BOD Legislators Survivors & Collaborators Success Stories Events Big News Stories New Policies Coping Tips Grants Breakthroughs Impact FDA Approvals Relevant Content
- 21. Content Curation inAction Beth Kanter www.scoop.it/u/beth-kanter Nonprofit social media guru Author of “Beth’s Blog: How Networks and Data for Social Change” & co-author of Networked Nonprofit and Measuring the Networked Nonprofit
- 22. Curated Topic Lineup SocialMedia for Content Curation for Nonprofits Information Nonprofits: Coping Skills Measurement Failure and Visualizatio Learning n Techniques and Nonprofit Practice Capacity Google+ Building and for Training Nonprofits Networked NGO’s
- 23. Content Discovery Content Sources: Blogs, Nonprofit Media Google Reader Content SuggestionEngine Active Nonprofits
- 24. Adding A UniquePerspective • Context • Opinion • Human Touch!
- 25.
- 26. Finding the Timeto Thrive
- 27. Top Tips forKiller Content • It’s Not About You: Think 50/50 • Just Ask: ? vs. . • ABT: Tag Photos & Videos • Carve it Out: Schedule 20 Minutes a Day • Find Your Drumbeat: Post Consistently • Facebook: < 3/Day • Twitter: 1+/Day
- 28. Top Tips forKiller Content • Emoticons Rock! :-) • URLs vs. Bit.ly’s • Focus, Focus, Focus: K.I.S.S. • Facebook < 80 Characters
- 29. Top Tips forKiller Content • Timing is Everything: The Burrito Principle • Mornings: 8-9AM • Lunch: Noon-1PM • End of Day: 4:30-6PM • Nights: 9:30-11PM • Weekends vs. Wednesdays • Email: Tues/Weds/Thurs 11AM, 2PM
- 30. Top Tips forKiller Content • Divvy it Up: Create a Social Committee • All Staff, Board, & Key Allies • The Ask: 5 Minutes/Week 1. Facebook: 2+ Like/Comment/Shares 2. Twitter: 2+ Retweets/Remixes 3. Fill in the Blank
- 31. Top Tips forKiller Content Create an Editorial Calendar 31
- 32. Top Tips forKiller Content Create an Editorial Calendar Simple Spreadsheet with: •Author •Focus/Content •Platform •Date & Time •Media (Photos, Video) •Free Template: darian@SM4NP.org
- 33. Top Tips forKiller Content Use Scheduling Tools
- 34. Top Tips forKiller Content Use Scheduling Tools
- 35. Top Tips forKiller Content Lists
- 36. Top Tips forKiller Content
- 37. Top Tips forKiller Content
- 38. Top Tips forKiller Content Email Integration
- 39. Thank You! arabella@scoop.it @scoopit @arabellatv darian@SM4NP.org @sm4nonprofits @dheyman