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CommunitySherpa Field Presentation
This document summarizes a content marketing solution called Community Sherpa for the apartment industry. It discusses setting up a blog, social media pages, and connecting them to automatically share content. It also covers creating and sharing frequent unique content, using call tracking and analytics to measure results. Customers would receive content creation and social media management services to attract traffic, customers, and leads in a turnkey system.
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CommunitySherpa Field Presentation
- 1. A Content MarketingSolution for the Apartment Industry Rep Name: Title:
- 2. SMB Internet Marketing Priorities & Challenges • Web Discovery 1. Proprietary Traffic Predictable 2. Social Media Discovery • Traffic Management 1. Visitor Conversion 2. Analysis & Optimization Convertible • Barriers Traffic 1. Time 2. Expertise 3. Budget Optimization Getting Found is the “Head Pin” of Web Marketing!
- 3. There are lotsof ways to drive traffic to your site
- 4. Content Lives AtThe Center Of Traffic & Conversion
- 5. Q. How DoSearch Engines Work? The Internet’s File cabinet A. Google (and other search engines) search the internet for content • It organizes the content around keywords • Places it into it’s big file cabinet so people can find it easily Content must be fresh, frequent, unique, and unduplicated •GOAL: Get as many search terms as possible to serve up your content on page 1! CONTENT Page 1 Keywords
- 6. Q. What isa Blog? A. Website that allows you to: • Add content easily/ often • Interactive- Leave comments • Neatly Organizes content for search engines • Can be your main website • Most commonly an extension of your main website • When properly integrated shows Google your “main” website content is being updated.
- 7. Q. What isBlogging? A. Content that lives on the blog: • Video, Stories, Photo’s •Write Content you feel would be interesting to the type of customer you want to do business with. • Content creates Keywords • Flood the internet with lots of content • create lots of long tail search terms. • GET YOUR SITE FOUND!
- 8. Q. How DoesSocial Media Help? A. MORE FANS AND FOLLOWERS= MORE RELEVANCY! •Grow fans and followers that are customers/prospects. •Content keeps you top of mind with fans and followers. •Their engagement gets you noticed by Google. •Google pushes you up in rank and around those keywords created by the content
- 9.
- 10. Consumers Find YourContent! The Post Created Specific Long Tailed Search Results….
- 11.
- 12. Creates Relevant Keywords SearchReturn Shows This Community is Kid Friendly
- 13.
- 14. Top 3 OrganicReturns! This searcher wants to live Green They found what they wanted!
- 15.
- 16. #1 Organic Search! Oh,by the way, we posted the story November 28th!
- 17. What Do INeed to Do To Execute? How Long Does It Take To Set Up A Content Marketing System? Action: Time: : Set up a Blog (Wordpress) Pick template, add plugins, widgets and graphics: 6-20 hours Map to Your Domain requires some techinal info: 1-2 hours Create Facebook Page for your Business: 30 mins Create Twitter Page: 30 mins Connect all to auto feed: 1-3 hours Attach Google Analytics: 1-2 hours Total: 10 - 28 hours
- 18. My System isSet up Now What? •Write fresh, frequent and unique content •Follow blogs you like • Comment on blogs •Manage open source systems •Share content on your Social Networks •58% Spend 6 Hrs weekly • 34% Spend 11+ hrs weekly Source: Social Media Examiner 2011 Social Media marketing Industry report
- 19. You Can DoThis Yourself as Long As you Gain The Expertisetime and energy • Are you willing to invest the to gain the knowledge: • Attend seminars • Webinars • Read, read, read It can be done!
- 20. Ask Yourself; OneQuestion “Is it costing me money, or making me money?”
- 21. A Content MarketingSolution for The Apartment Industry
- 22. Design a Wordpress blog Map to Sub-domain of main site Set Up Google Analytics Call Tracking Number
- 23.
- 24.
- 25. How System works Content sources Feeds, auto- posts, Measurement & trending reporting topics, keyword alerts News, photos events. Products, sales, links Intake Process Content & Fan Activation Platform campaigns s comments, sharing Sale > smb enters Training environment Mydigitalsherpa.com
- 26. Account Manager servicesin the following ways: • Implement content strategy • 8 pieces of unique content per month to blog (with auto feed) • 8 pieces of unique content per month to Facebook • 8 pieces of unique content per month to Twitter • Comment moderation on blog • E-mail analytics monthly • Assist with questions • Call tracking number • mydigitalsherpa.com available for client education Community Sherpa Professional $380 PER MONTH 13 MONTH CONTRACT
- 27. The Sherpa YouKnow And Love
- 28. Big Savings ForPMC with 25 Community Blogs
- 29. Big Savings ForPMC with 25 Community Blogs
- 30. As A CommunitySherpa Client, what do I need to do to be successful? • Provide content ideas and feed back monthly • E-mail ideas/photo’s • Tell us what you like about content (and what you don’t like), so we can grow with you. • Grow your Social Media fans and followers • Get your customers, prospects, and friends, to like your page on Facebook and follow you on Twitter.
- 31. Why do PeopleBuy Community Sherpa? Attract online traffic Find new customers Content creation Generate leads Social media presence SAVES TIME! And Money!
- 32. To Find OutMore About Digital Sherpa Website: www.community-sherpa.com E-mail: Rep E-mail Address Phone: Rep Phone
Editor's Notes
- #22 A Custom……….Turnkey……..Internet marketing tool
- #26 Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc. We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement. Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc. We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.