Product Development
for Non-Technical Founders
         Isaac Sukin
Talent Options
Type                 Hourly rate
Student              $20-40
Outsourcing          $15-35
Freelancer           $40-150
Consultant           $75-250
Agency               $100-400
Employee             $20-80
Cofounder            Equity
Yourself             Opportunity cost
Where to Look
•   PennApps
•   Campus events
•   General job boards
•   Specialized job boards
•   Social media
•   LinkedIn
•   Other networking events
Attracting Engineers
• Many top coders are bombarded by recruiters
• Recognize that they might be doing most of the work at the
  beginning
• Focus on the right perks
   – Professional development (responsibility, open-source)
   – Environment (team, interesting problems, workspace)
   – Upside
• Focus on the entire candidate experience
   –   Fast communication
   –   Transparency
   –   Don’t be redundant
   –   Be consistent
   –   Evaluate for the skills you’re looking for
• Lean towards ability to learn over topical knowledge
• Do your research
How to Know Who to Hire
• Strong communication skills
  – Ask them to explain technical concepts in a way
    anyone could understand
• Amount of experience (ask for resume)
• Pursues side projects (ask for github)
• Ask a more technical friend to help assess the
  hire’s work quality
  – For more experienced people you can also ask for
    references
• Validate preferred technology choice based on
  cost of switching and maintenance
• Find out whether the hire prefers purity or
  practicality
Working with Engineers
• Try to learn their language
• Work closely to develop precise
  specifications and expectations
• Give them space
  – A lot of software development is creative, not
    mechanical
• Let them choose their toys
• Be flexible with working hours

Technical Talent for Non-Technical Founders

  • 1.
  • 2.
    Talent Options Type Hourly rate Student $20-40 Outsourcing $15-35 Freelancer $40-150 Consultant $75-250 Agency $100-400 Employee $20-80 Cofounder Equity Yourself Opportunity cost
  • 3.
    Where to Look • PennApps • Campus events • General job boards • Specialized job boards • Social media • LinkedIn • Other networking events
  • 4.
    Attracting Engineers • Manytop coders are bombarded by recruiters • Recognize that they might be doing most of the work at the beginning • Focus on the right perks – Professional development (responsibility, open-source) – Environment (team, interesting problems, workspace) – Upside • Focus on the entire candidate experience – Fast communication – Transparency – Don’t be redundant – Be consistent – Evaluate for the skills you’re looking for • Lean towards ability to learn over topical knowledge • Do your research
  • 5.
    How to KnowWho to Hire • Strong communication skills – Ask them to explain technical concepts in a way anyone could understand • Amount of experience (ask for resume) • Pursues side projects (ask for github) • Ask a more technical friend to help assess the hire’s work quality – For more experienced people you can also ask for references • Validate preferred technology choice based on cost of switching and maintenance • Find out whether the hire prefers purity or practicality
  • 6.
    Working with Engineers •Try to learn their language • Work closely to develop precise specifications and expectations • Give them space – A lot of software development is creative, not mechanical • Let them choose their toys • Be flexible with working hours