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LinkedIn Career Services Webinar Presentation Slides
The document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and its benefits for building professional brands, enhancing career center services, attracting more organizations to recruit students, and connecting with colleagues. Career services professionals can use LinkedIn to market their services, connect students and alumni, and find answers from other professionals. Students can build online profiles, connect with alumni for advice, research companies and opportunities, and learn networking etiquette. The presentation encourages finalizing staff profiles, adding LinkedIn links to websites, and joining a LinkedIn group for ongoing discussions.
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Explains how LinkedIn can assist career services professionals and students.
Outlines the key topics to be discussed: LinkedIn 101, benefits for users and students, and Q&A.
Provides a link to LinkedIn for universities.
Instructions on how attendees can ask questions during the webinar.
Introduction of the presenter, Lindsey.
Overview of how LinkedIn operates, including friend connections.
Statistics on LinkedIn users: 150 million+ professionals, 2 million+ companies, and more.
Lists several benefits LinkedIn offers to career services: branding and resource sharing.
How to use LinkedIn to enhance the career center's brand and services through groups.
Four best practices for promoting LinkedIn groups effectively.
How to engage organizations for recruiting through LinkedIn.
Suggestions for joining and engaging in recommended LinkedIn professional groups.
Explains how LinkedIn benefits students in networking and job searching.
Advises on creating a compelling LinkedIn profile with photos and keywords.
Five rules for students' LinkedIn profiles and professional etiquette.
Calls to action for career services staff to enhance their LinkedIn engagement.
Ending the presentation, offering resources for further learning on LinkedIn.
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LinkedIn Career Services Webinar Presentation Slides
- 1. LinkedIn on Campus: HowLinkedIn Can Help Career Services Professionals and Your Students
- 3. Agenda • LinkedIn 101 • How LinkedIn Helps You • How LinkedIn Helps Your Students • Questions
- 4.
- 5. How to Aska Question •Type your question into the “Q&A” box •Presenter will answer selected questions at the end of the webinar. •If your question is not answered, ask it on LinkedIn!
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- 8. How LinkedIn Works Your Friends’ Friends’ Friends Your Friends’ Friends Your Friends
- 9. Who Uses LinkedIn? •150 million+ professionals • Over 150 industries • 2 million+ companies • Executives from every Fortune 500 firm • 60,000+ college and university alumni groups • 56% outside the U.S.
- 10. II. How LinkedInHelps You
- 11. LinkedIn Benefits forCareer Services Professionals 1. Build and enhance your own professional brand 3. Enhance the brand and services of your career center 5. Attract more organizations to recruit your students and alumni 7. Find answers to questions and share resources with colleagues
- 12. 1. 1. Buildand Enhance Your Own Professional Brand
- 13. Live Demo ofLinkedIn Profile
- 14. Add LinkedIn toYour Email Signature ------------------------------ Jane Doe Director, National University Career Center Ph: (800) 555-1234 Fax: (800) 555-5678 Jane.Doe@National.edu Connect with me on LinkedIn: www.linkedin.com/in/JaneDoe
- 15. 2. Enhance theBrand and Services of Your Career Center
- 16. Benefits of LinkedInGroups • Enhance brand • Increase communication • Connect alumni & students • List management
- 17. Live Demo ofLinkedIn Group
- 18. Best Practice #1: MarketYour LinkedIn Group
- 19. Best Practice #2: MarketYour LinkedIn Group
- 20. Best Practice #3: SetUp a “Welcome” Template
- 21. Best Practice #4: ConnectStudents and Alumni
- 22. 3. Attract MoreOrganizations to Recruit Your Students and Alumni “I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance. Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus. I’ve found employers to be impressed by the breadth and depth of information that I have gained from using LinkedIn.” -Mark Presnell, PhD, Director, Johns Hopkins Career Center
- 23. Live Demo ofLinkedIn Introduction
- 24. 4. Find Answersto Questions and Share Resources with Colleagues
- 25. Some Recommended Groups • SHRM (Society for Human Resource Management) • ERE.net • Liberal Arts Career Network • Alumni Career Services Network • Entry-Level Jobs and Internships • College Recruiting Central • College Career Expert
- 26. Invitation to Join“Career Services Professionals” Group
- 27. III. How LinkedInHelps Your Students Help Themselves
- 28. LinkedIn Benefits forStudents and Alumni 1. Build a professional online presence 3. Connect in a meaningful way with alumni and other “warm” contacts 5. Research companies and industries 7. Explore opportunities with organizations that don’t recruit on campus 8. Learn professional networking etiquette
- 29. 1. Build aProfessional Online Presence
- 30. “It’s no longerenough to simply have a solid resume. Students now need a professional online presence.” - Holly Paul, US Recruiting Leader PricewaterhouseCoopers
- 32. Add Sections toEnhance Student Profiles
- 33. Add Sections toEnhance Student Profiles
- 34. Add Sections toEnhance Student Profiles
- 35. Add Sections toEnhance Student Profiles
- 36. Great App forCreative Students
- 37. The 5 GoldenRules of Student LinkedIn Profiles 1. Professional photo of student alone 2. Headline with area of study and/or career ambitions 3. Keyword-rich summary that includes type of positions student is seeking 4. Inclusion of volunteer activities, internships and extra curriculars 5. Recommendations from professors, advisors, internships
- 38. 2. Connect ina Meaningful Way with Alumni and Other “Warm” Contacts
- 41. Live Demo ofLinkedIn Company Page
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- 43. 4. Explore Opportunitieswith Organizations that Don’t Recruit on Campus
- 46. 5. Learn ProfessionalNetworking Etiquette
- 47.
- 48. BEFORE AFTER
- 49. “Where do Istart?”
- 50. Calls to Action 1. Complete all career center staff profiles to 100% 2. Add a link to LinkedIn and guidelines to your career center’s website 3. Join the “Career Services Professionals” LinkedIn Group and continue the conversation!
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