The importance of
      COMPLIANCE




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Why Am I Here?




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What is Compliance?




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What is Compliance?
                                          Whoa Man!
                                          Compliance
                                         sounds like a
                                          total drag!




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Social Media vs. Compliance




     Social Media                          Compliance
     • Personal                            • Conform
     • True Voice                          • Pre-approval
     • Engagement        VS                • Obedience
     • Conversational                      • Accountability
     • Dynamic                             • Regulation




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Social Media vs. Compliance




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What is Compliance, Really?




     Compliance = Accountability


                                       Sarbanes
                                        Oxley

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Social Media                       We’re so
                                  Disruptive!




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What is Compliance, Really?



Compliance is…
         • Brand Management
         • Reputation Management
         • Marketing
         • Public Relations
         • Customer Service
         • Damage Control
         • Accountability…

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What is Compliance, Really?


Compliance is…

       Being true to your brand

                    BRAND!
                 GO


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The Old Marketing Funnel




      Enterprise                       Public


                   Marketing/
                   Compliance




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New Social Media Engagement




      Enterprise                       Public


                   Marketing/
                   Compliance




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Oops!




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New Social Media Engagement




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Compliance Components




      There are 5 basic aspects to compliance

      • Documentation & retention
      • Content
      • Social Media Policy
      • Monitoring
      • Training



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Solutions – Document Retention




         Are you regulated?




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Solutions – Document Retention




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Solutions – Content




  How’s your Social Media Policy?




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Solutions – Content




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Solutions – Content




      Do you have dedicated staff?




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Solutions – Training




      Is your staff properly trained?




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Solutions – Monitoring




         Is your staff listening?




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Contact



 John Bishara
 CMO, linkedFA

 Email: JohnBishara@linkedFA.com
 Twitter @linkedFA
 Linkedin: http://www.linkedin.com/in/johnabishara


 www.linkedFA.com




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Linked fa gs-presentation-compliance

Editor's Notes

  • #16 Talk about FINRA etc.
  • #19 Social Media policy