The document discusses the importance of compliance for social media use. It outlines how compliance involves conforming to regulations, pre-approval of content, and accountability, which contrasts with the personal and conversational nature of social media. Compliance is described as brand management, reputation management, and ensuring the company remains true to its values. The document provides examples of compliance components like documentation, content policies, monitoring, and training and offers solutions for complying with regulations and properly handling social media use.