Antioch51212v1

Career Resources Conference

Presented by:
Beverly Macy
beverlymacy@gmail.com
@beverlymacy

…AND THE
TALENT ECOMOMY

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NON-STOP COMMUNICATION

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ADAPT OR DIE
1998
“Why do we need web pages?”

2012
“Why do we need real-time social media?”

http://www.youtube.com/watch?v=fpMZbT1tx2o

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FIND AND BE FOUND

How will the perfect job
FIND YOU?

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A Virtual Trade Show

 People you already know
 People you want to know
 People you should know

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LinkedIn Basics
 Social Media community for Professionals
 Approx. 160 million members in over 200 countries
 A new member joins LinkedIn approximately every
second
 Executives from all Fortune 500 companies are
LinkedIn members
 Over 85% of recruiters use LinkedIn to find talent

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LinkedIn Demographics

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Welcome to the Talent Economy

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Employers Are Looking for Talent

 Passive candidates need to be offered
opportunities which will allow them to change
the trajectory of their career
 Raises the bar and makes employer branding
more important than ever before
 Take employer brand to the sort of top talent
that should be working at their company
 Employer branding means creating places where
candidates can discover your values, culture
and learn more about what it’s like to work at
your company from people in their network

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Will They Find YOU?

Building BRAND YOU

3.What are your attributes?
4.What brand are you trying to build?
5.Why?
6.Be Perceived as an Expert
7.Go niche

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Personal Branding Best Practices

Promotion:
2. Be Modest - What if I sound like I’m bragging?
3. Be Truthful - Awards, honors
4. Don’t oversell – State the facts. No blatant self-serving

“Toot Your Own Horn”

“Celebrate & Empower Your Dreams”
Tips:
 Disengage yourself from YOU
 Look at yourself as a valuable project
 Create a plan
 Engage a trusted colleague to proofread, comment
 Do it! Make revisions as you go

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Personal Brand Presence

 GOOGLE IT!
 Twitter
 Facebook
 YouTube
 Google +
 Flickr
 Blog
 PitchEngine

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Benefits of LinkedIn

In the Presence of Decision Makers
 Business Development, Sales & Lead Generation
 Marketing
 Career Management
 Research People and Organizations
 Competitive “Intel” gathering
 Job Search & Recruiting
 Grow Your Network
 Arrange Face-to-Face Meetings
 Organize and Extend Groups
 Event Awareness
 Increase SEO for your name or company
 Manage the information that’s publicly available
about you as a professional

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The Resume Is Dead
 Actually, it’s evolving

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Getting Started – Image Tips
§ Professional photo – Close Up

§ Consistent handles (names) across all social
platforms

§ Link everything!

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LinkedIn “Connections”

 Extend a “digital handshake”
 Make “Connections” with those you know and
don’t know
 Interact with industry professionals

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Personal Professional Profile

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LinkedIn Profile Tips

 Use your real name  Education
 Craft a headline that  Skills
accurately brands  Accomplishments
you right now
 Portfolio
 Value Proposition
 Projects
 Post relevant and
 Publications
timely information in
status updates  SlideShare
presentations
 Twitter handle
 Link to blog

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Polish Your Profile with LinkedIn
Apps

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Recommendations - Endorsements

• Ask for recommendations only:
– From people you know
– With whom you have worked

3. Craft personalized and customized requests

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LinkedIn Search – Power Tool

Use Search to gain
business intelligence

Valuable features
Finding potential:
Clients
Business partners
Hiring agents
Competitive
Information

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LinkedIn Groups
• Group search – First invite Connections from:
– College alumni
– Industry
– Professional Associations
• Free introductions among Group members
• Groups are
– Open- anyone can join
– Private (approved by Admin)
• Start a Group and discussion topic
• Comment on other Group
discussions>connections> prospects & leads

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LinkedIn Group Example

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LinkedIn Blog and News

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6 Ways to Generate Leads Via LinkedIn

1. Create a polished profile
2. Join LinkedIn Groups where your clients/customers
gather and participate, comments
3. Post relevant content on Groups
4. Create your own LinkedIn group and share relevant
content
5. Post questions, answers
6. Promote Events for Free!

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Successful Career Management!

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Thank You!

 Embrace the Future
 Empower Brand “You"
 Lead the Way!

Beverly Macy
beverlymacy@gmail.com
@beverlymacy

Antioch51212v1

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