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Leveraging LinkedIn for Business Development | Staffing Firm Webinar
The document discusses strategies for leveraging LinkedIn for business development, emphasizing the importance of building a personal brand and an engaging profile. Key tactics include using rich media, participating in groups, and sharing knowledge through status updates to connect with potential clients and industry peers. It also highlights the value of warm introductions and market intelligence to enhance lead generation and recruitment efforts.
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Similar to Leveraging LinkedIn for Business Development | Staffing Firm Webinar
Leveraging LinkedIn for Business Development | Staffing Firm Webinar
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- 4. 4 What is thenumber one activity performed on LinkedIn?
- 5. 5 The anatomy ofa well-branded profile Engaging, friendly picture Custom public profile link Be found easily with descriptive headline Essential links Killer summary
- 6. • Pictures • YouTubevideos • SlideShare presentations 6 Show, don’t tell: Use rich media in your profile Background SUMMARY Entrepreneur, risk taker, passionate, doer and solutions thinker. A ‘roll up your sleeves’, act like an owner and love what you do, person. I lead Talent Acquisition for Acme in EMEA across our sales organization, marketing solutions, and sales solutions team. Talent Acquisition transforms the future of an organization. Talent acquisition is about changing lives. Acme is a company where anything is possible!! You can transform your career in a heartbeat. Our culture is defined by our employees passions. Our values are the principles that guide our decisions and quite frankly it is an awesome place. Experience Recruiter Acme April 2010-Present (3 years 8 months) Why is Acme so cool? Adventures in Sales at Acme Acme is changing the world.
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- 8. 8 Your personal statusupdates 3 tips for sharing successful updates • Include images, videos & presentations • Show, don’t tell 1. Be Visual • Stay top of mind • Showcase your knowledge 2. Be a thought leader in your network • Ask open ended questions • Tag other people @SamanNazemi 3. Make your updates more interactive “I have a high InMail response rate, and I attribute that in part to the fact that I’m putting out compelling information in my status updates. You have to build your brand alongside using LinkedIn to reach out. You have to build those relationships.” Evelyn Milani President, Avanti Recruitment Solutions 92% Fun Fact 92% of B2B buyers engage with sales professionals who are known industry thought leaders. Don’t overlook the value of sharing your knowledge.
- 9. 9 Participate in Groups • Specific industry verticals and business segments • Targeted locations 1. Join targeted Groups • Develop a posting cadence • Mimic top contributors’ behavior 2. Don’t be idle • Add your thoughts to an ongoing thread • Share relevant posts with the group 3. Post, don’t sell 5x Fun Fact Members who use Groups are 5x more likely to get profile views from people outside their network. Start participating today to get your brand out there! 3 tips for becoming a Group engagement guru
- 10. Name Drop • Nota strong connection • Not comfortable making intro • Connected to several colleagues LinkedIn Presence • Recommendations • Endorsements • Publications LinkedIn Profile • Summary • Interests • School • Career • Shared article 10 InMail playbook
- 11. 11 Social InMail framework Social Whoyou are Why you are reaching out Insights / WOW factor What we do to help you Call to Action Be Creative… PROAD PROAD
- 12. 12 LinkedIn profile -Summary Social Who & Why WOW Factor Call to Action Alice Hun Alice Alice Hun Alice Hun
- 13. 13 LinkedIn profile -Interests Social Who & Why WOW Factor Call to Action Mary Tulan Hi John, Magnetic Management’s Magnetic Management John Smith Mary is our marketing master John Smith Mary Tulan
- 14. 14 LinkedIn profile -Career Social Who & Why WOW Factor Call to Action Ian Idle JHK Inc Ian, JHK Inc.
- 15. 15 LinkedIn profile -School Social Who & Why Call to Action fferst@gmail.com Fiona Ferst Fiona Ferst Fiona, Lorten Management
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- 17. 17 Recruit new clients Leveragemutual connections to warm up cold leads According to a survey of B2B buyers or influencers on LinkedIn: Only 4% had a favorable impression of a salesperson who reached out cold. 4% But 87% had a favorable impression of a salesperson who was introduced to them through someone in their professional network. 87%
- 18. 18 Alumni functionality Warm upprospects who share a mutual love for your alma mater
- 19. 19 Company & CareerPages Search your prospect’s Company & Career Pages to gather information and find common connections
- 20. 20 LinkedIn Groups Reach outto job posters to help fill their open reqs
- 21. 21 Generate new leads Keeptabs on targeted clients & prospects with Search Alerts in Recruiter Professional Services
- 22. 22 Gain market intelligence UseRecruiter Professional Services (RPS) to learn who’s actively hiring
- 23. 23 Key takeaways Your LinkedInbusiness development strategy Build a profile that markets to clients and candidates Engage your network to stay top of mind • Personal status updates Recruit new clients by leveraging commonalities • Alumni functionality • LinkedIn Groups • Company & Career Pages Gain market intelligence & generate new leads • Follow client Company Pages • Use refinement filters + search alerts in RPS