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How to Research Donors with Social Media
The document provides five tips for using social media to research donors, emphasizing the importance of starting with internal databases and then exploring open platforms like Twitter and Google+. It also discusses insights that can be gained from platforms like Facebook and LinkedIn while reminding readers to focus on how donors describe their work and their posting habits. Additionally, it highlights the need to set realistic development goals and offers resources for further learning.
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How to Research Donors with Social Media
- 1. 5 Tips onUsing Social Media for Researching Donors Marc A. Pitman, FundraisingCoach.com Twitter: @marcapitman
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- 4. Let's Get R.E.A.L.! 1.Research
- 5. Let's Get R.E.A.L.! 1.Research 2. Engage
- 6. Let's Get R.E.A.L.! 1.Research 2. Engage 3. Ask
- 7. Let's Get R.E.A.L.! 1.Research 2. Engage 3. Ask 4. Love/Like/Live
- 8. Researching – YourFiles! Start in your database ⬥How have the donors interacted with your nonprofit –Giving patterns –Visit notes
- 9. Researching – YourFiles! Start in your database ⬥How have the donors interacted with your nonprofit –Giving patterns –Visit notes ⬥How are they interacting with emails –What are they opening? –What are they clicking on?
- 10. Researching – OpenPlatforms Move on to the open platforms ⬥Neither Google+ or Twitter require you to be connected to the person –How do they describe their work? –What are they posting about?
- 11. Researching – OpenPlatforms Move on to the open platforms ⬥Neither Google+ or Twitter require you to be connected to the person –How do they describe their work? –What are they posting about?
- 12. Researching – OpenPlatforms Move on to the open platforms ⬥Neither Google+ or Twitter require you to be connected to the person –How do they describe their work? –What are they posting about?
- 13. Researching – OtherPlatforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
- 14. Researching – OtherPlatforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
- 15. Researching – OtherPlatforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
- 16. Researching – OtherPlatforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
- 17. Researching – OtherPlatforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
- 18. Remember the point .file:///.file/id=6571367.72539721
- 19. ⬥Has to bea person The donor is the HERO
- 20. #8: Set RealisticDevelopment Goals
- 21. Additional Resources Weekly coachingemails FundraisingKick.com 100DonorsProgram.com DonorRetentionJazz.com MovieMondaysVideos.com TheNonprofitAcademy.com
- 22. johnhaydon.com Five Tips ForUsing Social Media to Research Donors Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation. About John