Download as PDF, PPTX
Uploaded byJohn Haydon
Facebook Analytics Power Point Export From @AgoraPulse
- The Facebook page gained 105 new fans in the last 30 days for a total of 16,957 fans. It reached 59% of fans and had 234k impressions. - The page's organic reach was 10,040, viral reach was 15,923, and paid reach was 53,612 people. The top performing post types were statuses, links, and photos in terms of reach and engagement. - Tuesday and Wednesday between 3-6pm were identified as the best times and days to post for highest reach and engagement.
Facebook Analytics Power Point Export From @AgoraPulse
- 1. Inbound Zombie -New media for nonprofits Facebook statistics report For the period: Last 30 days
- 2. Key Metrics 16,957 +105 59% 234K Totalfans Fan reached Impressions 120 421 259 1.2K Posts 2 New fans Comments Shares Likes
- 3. Fan Growth 16,957 +155 Totalfans Fan added -50 +105 Fan removed Net fan growth 15 11 8 Fans removed Fans added 4 0 -4 -8 6-Feb7-Feb8-Feb9-Feb 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-Feb 1-Mar 2-Mar 3 Inbound Zombie -‐ New media for nonprofits – Last 30 days
- 4. Fan Source Fan source Other 31% recommended_pages 7% external_connect Fansource 19% page_profile 43% 0% 4 13% 25% Inbound Zombie -‐ New media for nonprofits – Last 30 days 38% 50%
- 5. Fan Reach 10,040 15,923 53,612 Organic reach Viralreach Paid reach 59% 94% 316% of fanbase of fanbase of fanbase 20000 15000 Paid reach Viral reach Organic reach 10000 5000 5 ar ar 1M 2M b b 28 27 -F e b Inbound Zombie -‐ New media for nonprofits – Last 30 days -F e b 26 -F e b 25 -F e b 24 -F e b 23 -F e b 22 -F e b 21 -F e b 20 -F e b 19 -F e b 18 -F e b 17 -F e b 16 -F e b 15 -F e b 14 -F e b 13 -F e b -F e 12 11 -F e b b 10 -F e b 9Fe b 8Fe 7Fe 6Fe b 0
- 6. Page visits 16 631 Daily visitors Pageviews 40 53 30 35 20 18 10 0 0 6Fe b 7Fe b 8Fe b 9Fe 10 b -F e 12 b -F e 13 b -F e 14 b -F e 15 b -F e 16 b -F e 17 b -F e 18 b -F e 19 b -F e 20 b -F e 22 b -F e 23 b -F e 24 b -F e 25 b -F e 26 b -F e 27 b -F e 28 b -F e 1- b M a 2- r M ar 70 6 Inbound Zombie -‐ New media for nonprofits – Last 30 days Daily page views Unique daily page views
- 7. Page tabs visits Pagetabs visits Other 3% photos_stream 2% profile Tab visits 3% LeadPages 5% info 7% timeline 79% 0% 7 20% 40% Inbound Zombie -‐ New media for nonprofits – Last 30 days 60% 80%
- 8. Fan demographic (gender & age) 54% 46% Male + Female 15% 8% 0% 14% 0% -8% -8% 11% 10% -9% 4% -6% 5% -3% 1% -1% Female Male -26% -15% -23% -30% 13-17 8 18-24 25-34 35-44 45-54 55-64 Inbound Zombie -‐ New media for nonprofits – Last 30 days 65+
- 9. Fan demographic (languages & countries) Top countries Top languages Brazil 333 Portuguese (Brazil) 308 Australia 344 French (France) 355 Turkey 369 Arabic (Argentina) 377 # of fans United Kingdom 583 Turkish (Turkey) 392 Canada 667 Spanish (Laos) 620 India 692 English (United Kingdom) 7305 United States 0 2 9 # of fans 0 00 4 0 00 6 0 00 8 1334 English (United States) 0 00 Inbound Zombie -‐ New media for nonprofits – Last 30 days 11904 0 0 0 0 0 75 750 125 500 3 1 1
- 10. Community management & moderaAon 0 0 Response rate Posts approved Comments approved 50% Average response time Comments 0% 2h05 100% Approved Removed WaiAng for approval Posts 0% 0% 10 100% 25% 50% 75% Inbound Zombie -‐ New media for nonprofits – Last 30 days 100%
- 11. Page & Fan acAvity 116 Fan activity 11 Posts Comments 4 Page activity 53 368 259 1.2K Posts Comments Shares Likes Inbound Zombie -‐ New media for nonprofits – Last 30 days
- 12. Best posts Organic reach Fan reach Engagement No comma = soggy toast. SHARE IF you're a grammar nerd! 7.51% 7.22% 23.99% ***YES or NO: Do you use WordPress for your website? 7.32% 6.5% 4.11% POLL# -‐> Have you ever marked a Facebook update as spammy, unwanted or abusive? 6.85% 6.66% 3.54% 6.43% 6.06% 2.0% #POLL -‐> What's your favorite app for ediAng photos on your smart phone? 5.16% 4.78% 2.74% QUICK POLL on scheduling social media updates: 5.07% 4.62% 3.01% POST A ) Yes B ) Ye... What's your favorite Beatles song? A ) Smart and Strategic B ) Icky and Impersonal... 12 Inbound Zombie -‐ New media for nonprofits – Last 30 days
- 13. Worst posts Organic reach Fan reach Engagement 0.9% 0.68% 3.95% 1.05% 0.79% 3.37% Another excellent example of newsjacking the newsfeed during the #Oscars! 1.1% 0.94% 3.76% How are you segmenAng your e-‐mails subscribers? 1.1% 0.78% 9.63% 1.15% 0.84% 5.64% 1.21% 0.83% 6.67% POST Did you know that about 15% of nonprofits don't have a Facebook Page? Happy ValenAne's day! 8^D Today's email newslemer includes: "How to Discover Ideal Donor Traits With Facebook" Not subs... This is a tamoo. More here: hmp://www.viraloot.com/amazing-‐3-‐d-‐tamoos/ 13 Inbound Zombie -‐ New media for nonprofits – Last 30 days
- 14. Best Ame to post 2000 1567 1517 1500 # of posts Reach Engagement 1045 1000 900 689 500 419 14 0 0 0 12am - 3am 0 0 0 0 3am - 6am 20 43 6am - 9am 34 36 9am - 12pm 18 45 12pm - 3pm 125 123 23 3pm - 6pm 15 6pm - 9pm Inbound Zombie -‐ New media for nonprofits – Last 30 days 5 37 9pm - 12am
- 15. Best day to post 2000 1539 1500 1234 1105 947 1000 935 815 550 500 24 41 16 31 19 52 19 85 143 19 0 Monday 15 Tuesday Wednesday Thursday Friday 7 81 Saturday Inbound Zombie -‐ New media for nonprofits – Last 30 days 11 41 Sunday # of posts Reach Engagement
- 16. Best type to post 1500 1204 1201 1125 # of posts Reach Engagement 699 750 619 375 120 28 23 33 29 51 0 Status 16 Link 37 3 Photo Inbound Zombie -‐ New media for nonprofits – Last 30 days Video