How to Create a Compelling LinkedIn Profile

How to Create a Compelling LinkedIn Profile

• 1.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. How to Create a Compelling LinkedIn Profile pdxMindShare May 21st, 2020 Kent Lewis (@KentjLewis) pdxMindShare Founder (@pdxMindShare) Anvil Media President (@AnvilMedia)
• 2.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Agenda – Basic Profile Optimization – Advanced Profiles Optimization – Content Creation, Optimization and Sharing – Networking and Sales – Job Search and Research – Q&A – Resources 2
• 3.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. About Me 3 – Class of 1994 – Started PR career in Seattle, then Portland – Speak, teach and write regularly – Have over 18,000 connections on LinkedIn – Landed my largest client via LinkedIn outreach
• 4.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Basic Profile Optimization 4 – Photo & Masthead: professional, authentic, unique – Title: talents, skills, accomplishments & buzzwords – About (Bio): first person, milestones and accomplishments – Work Experience: responsibilities, growth, impact & URL – Education: major, activities and societies – Recommendations, skills and endorsements
• 5.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Advanced Profile Optimization 5 – Business info (services) and Recruiter profile – Licenses & Certifications: industry relevant – Volunteer experience: passion & intention – Accomplishments: start with education – Interests: add dimension to your profile
• 6.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Content Creation & Syndication 6 – SlideShare integration (feed) – Articles (LinkedIn Pulse) – Status Updates (posts) – Documents (be careful)
• 7.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Networking Like a Pro 7 – Send connection requests daily (My Network) – Send targeted requests by geo, industry & group – Include a note when you can – Refine with search filters (location, title, employer) – Leverage 1st degree to get to 2nd & 3rd degrees – Get to 501 as fast as you can!
• 8.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Engaging Like a Pro 8 – Monitor & respond to notifications regularly – Check in with your network 1-2x annually – Keep messages SHORT and to the point – Provide value via news or insights (URL) – Monitor and engage in Groups & Events – Monitor influencers and hashtags
• 9.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. The Latest LinkedIn Features 9 – New content: videos, images & documents – Polls: ask a question to your network – Featured Content: links, posts, articles & media – Events: promote events (live-streaming is limited)
• 10.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Securing that Dream Job 10 – Read the articles on the next slide – Follow companies and employees – Take the Skills assessment/quizzes – Utilize the Jobs section tools/resources
• 11.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Next Steps for Re-employment 11 – Build resume around work experience, including non-career-related – Gain experience via pro-bono non-profits and trade associations – Expand to friends, family and your network with low cost or pro-bono work (including free audits or sample work to build a portfolio) – All freelance work should come with a review/referral/reference expectation – Emails are the new cover letter (do your homework & personalize) – Hierarchy: In person > Video conference > Call > Email > Chat/Text – Networking is about providing value, regardless of medium – Be persistent and confident, but not a cocky stalker – Differentiate yourself through writing, speaking and creativity
• 12.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. LinkedIn Profile Tips to Improve Your Personal Brand Six steps to a fulfilling and financially-rewarding career Personal and Professional Annual Goal-setting for 2020 How to build your personal brand via public relations Referral-based Networking, Portland Style Six Habits of Professionals More Successful Than You 12 Career Tips for Growth-Minded Individuals Take this quiz to find out if you’ve found your Dream Job Three Reasons Why You Should Publish on LinkedIn Pulse Six Social Media Platforms for B2B Marketing How to Become an Industry Influencer How to Become a Professional Speaker How to Extend Your Brand by Building a Podcast Strategy Create a Social Media Strategy on a Shoestring with These Six Tips The Three Golden Rules of Networking on Social Media How to Ask for, and Get, a Raise at Work 9 ways to Lose Friends and Alienate People in Social Media Appendix: Additional Resources
• 13.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Bonus: Develop a Social Media Strategy 13 – Hootsuite: scheduling, monitoring and reporting – Daily: LinkedIn > Twitter; Instagram > Facebook – Blogging: SEMpdx, LinkedIn and Anvil – Podcasting: Podcast for Closers
• 14.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Bonus: Build a Following 14 – Identify industry influencers and follow them (BuzzSumo) – Follow-back your new followers – Jump on the hashtag bandwagon – Create compelling & engaging content – Engage in conversation – Boost posts, but be wary or “buying” followers – Share timely news and information from key sources
• 15.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. 6.3 Next MindShare Virtual Workshop 15 How to Become an Industry Thought Leader for Free (12-1 pm) In the post-coronavirus world, graduates, unemployed, and even employed professionals struggle to stand out to recruiters, management, and customers. Additionally, business professionals must deftly navigate decreased budgets in an increasingly noisy COVID-19 landscape. One solution to these new realities is to empower professionals to build a stand-out personal brand. pdxMindShare founder and Anvil Media President, Kent Lewis, will outline five key strategies to building personal brand, including writing, speaking, awards, press coverage, and social media engagement. From this webinar, you will be able to start building your own memorable brand, whether entering the workforce, changing careers or looking to amplify your current role. Register today on Eventbrite.
• 16.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. 6.10 Anvil Media Lunch & Learn Webinar 16 How to Create and Manage a Podcast for Your Brand (12-1 pm) Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate a very engaged group of listeners, with 85 percent listening until the end of each podcast. Individuals and brands now have an opportunity to engage prospects and customers in a new, compelling, and affordable way: audio branding. This webinar will focus on helping your brand determine if podcasting is a viable marketing platform, help develop a compelling content strategy for optimal engagement and outline syndication best practices to maximize reach. Anvil Media President & Founder Kent Lewis will share the latest research, outline steps to create and market a podcast, and provide additional resources to help you build your brand via podcasting. Register today on Anvil’s website.
• 17.
  Measurable Marketing ThatMoves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc. Questions & Live LinkedIn Tour —Sign up for the weekly MindShare job & event email —Join the MindShare LinkedIn Group —Connect with me on LinkedIn (in/kentlewis/) —Visit Anvil’s Insights & Events section for digital marketing tips Kent Lewis pdxMindShare Founder & Anvil Media President kent@anvilmedia.com www.anvilmediainc.com