Get LinkedIn:
How to Use LinkedIn to Get Connected
                        Lisa Snedeker
Director of Communications and Public Relations, School of Law
                         Gretchen Edwards
Assistant Director of Digital Engagement, University Advancement
Your facilitators



Lisa Snedeker brings more than 25 years of media/
communications experience to her position as the law school's
communications and public relations director. Before coming
to Wake Forest, Lisa worked as a reporter and editor for The
Associated Press, the St. Louis Post-Dispatch, the Las Vegas
Sun and The Fayetteville (N.C.) Observer, among other
newspapers, magazines and broadcast outlets. She has a BA
from Saint Mary-of-the-Woods College in Indiana and a MA
from the University of Illinois at Springfield.

Gretchen Edwards promotes alumni advocacy and
engagement through web based media and electronic tools
as the alumni office's assistant director of digital
engagement. She began her work at Wake Forest
sponsored by Cisco, where she liaised between the
company and the institution to foster the adoption and
assess the effectiveness of collaborative technologies within
the University community. She graduated from Wake Forest
in 2010 with a BA in History, and minors in Journalism and
Global Trade & Commerce Studies.
How to ask questions




● Please chat in your questions




                                  Chat box



                                                Type here
Agenda




● Enhancing your online presence
● Getting started on LinkedIn
● Maintaining your presence on LinkedIn
● Finding the right balance
Enhancing your online presence




● Why is your online presence important?
● 70% of employers have rejected a job candidate
  based on information they found about that
  person online
● 85% of employers say that a positive online
  reputation influences hiring decisions
Enhancing your online presence




           Live demo of
how to enhance your online presence
Enhancing your online presence




● Remember, LinkedIn is constantly growing:

   ○ Over 135 million professionals
   ○ 1 million+ company profiles
   ○ Over 150 industries
   ○ Executives from every Fortune 500 firm
   ○ More than 14 million students and recent
     college graduates from around the world
Getting started on LinkedIn




● How to create a LinkedIn profile
Getting started on LinkedIn




         Live demo of
How to create a LinkedIn profile
Getting started on LinkedIn




● Build your network
   ○ Join groups
       ■ Examples:
            ■ Wake Forest School of Law Students
              and Alumni
            ■ Wake Forest University Law and
              Business
            ■ Wake Forest Alumni
            ■ Wake Forest University Career
              Connectors
   ○ Affiliate yourself with appropriate associations
     and specialities
       ■ Example:
            ■ ABA Young Lawyers Division
Maintaining your presence on
                                                    LinkedIn



● Who should you accept into your network?
   ○ Two philosophies
      ■ Protected
      ■ Open
Finding the right balance




● Importance of maintaining your profile, network
Questions




● Please chat in your questions




                                  Chat box



                                             Type here
Contact




  We look forward to hearing from you!




Lisa Snedeker             Gretchen Edwards
● on LinkedIn              ● on LinkedIn

Get LinkedIn: How to use LinkedIn to Get Connected

  • 1.
    Get LinkedIn: How toUse LinkedIn to Get Connected Lisa Snedeker Director of Communications and Public Relations, School of Law Gretchen Edwards Assistant Director of Digital Engagement, University Advancement
  • 2.
    Your facilitators Lisa Snedekerbrings more than 25 years of media/ communications experience to her position as the law school's communications and public relations director. Before coming to Wake Forest, Lisa worked as a reporter and editor for The Associated Press, the St. Louis Post-Dispatch, the Las Vegas Sun and The Fayetteville (N.C.) Observer, among other newspapers, magazines and broadcast outlets. She has a BA from Saint Mary-of-the-Woods College in Indiana and a MA from the University of Illinois at Springfield. Gretchen Edwards promotes alumni advocacy and engagement through web based media and electronic tools as the alumni office's assistant director of digital engagement. She began her work at Wake Forest sponsored by Cisco, where she liaised between the company and the institution to foster the adoption and assess the effectiveness of collaborative technologies within the University community. She graduated from Wake Forest in 2010 with a BA in History, and minors in Journalism and Global Trade & Commerce Studies.
  • 3.
    How to askquestions ● Please chat in your questions Chat box Type here
  • 4.
    Agenda ● Enhancing youronline presence ● Getting started on LinkedIn ● Maintaining your presence on LinkedIn ● Finding the right balance
  • 5.
    Enhancing your onlinepresence ● Why is your online presence important? ● 70% of employers have rejected a job candidate based on information they found about that person online ● 85% of employers say that a positive online reputation influences hiring decisions
  • 6.
    Enhancing your onlinepresence Live demo of how to enhance your online presence
  • 7.
    Enhancing your onlinepresence ● Remember, LinkedIn is constantly growing: ○ Over 135 million professionals ○ 1 million+ company profiles ○ Over 150 industries ○ Executives from every Fortune 500 firm ○ More than 14 million students and recent college graduates from around the world
  • 8.
    Getting started onLinkedIn ● How to create a LinkedIn profile
  • 9.
    Getting started onLinkedIn Live demo of How to create a LinkedIn profile
  • 10.
    Getting started onLinkedIn ● Build your network ○ Join groups ■ Examples: ■ Wake Forest School of Law Students and Alumni ■ Wake Forest University Law and Business ■ Wake Forest Alumni ■ Wake Forest University Career Connectors ○ Affiliate yourself with appropriate associations and specialities ■ Example: ■ ABA Young Lawyers Division
  • 11.
    Maintaining your presenceon LinkedIn ● Who should you accept into your network? ○ Two philosophies ■ Protected ■ Open
  • 12.
    Finding the rightbalance ● Importance of maintaining your profile, network
  • 13.
    Questions ● Please chatin your questions Chat box Type here
  • 14.
    Contact Welook forward to hearing from you! Lisa Snedeker Gretchen Edwards ● on LinkedIn ● on LinkedIn